Auckland International Airport's Indonesian Social Media Outreach #smcakl

Post on 05-Dec-2014

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Auckland Airport's GM of Marketing and Sales, Jason Delamore, presented about the Airport's social media outreach in Indonesia, working alongside key opinion leader Farah Quinn, reaching millions of people online.

Transcript of Auckland International Airport's Indonesian Social Media Outreach #smcakl

INDONESIA The Social Media Capital of the World.

INDONESIA

SOCIAL INFLUENCERS

WHAT WE DID

OUTCOMES

8000+ ‘likes’ 12.9M reached

22.6M impressions 1.4M engaged

6% click through 7,200 went to conversion website