Attract + ConvertChris Hogan, MeMedia

Attract + Convert• Segregated Marketing, Advertising and Sales Model

• Know your customer

• Create a Customer Persona

• Build a Mobile Friendly Website

• Create social channels and connect your site

• Create informative, interesting, engaging, sharable content

• Share content

• Amplify your content via paid advertising

Source: http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census

Source: http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census

Source: http://www.slice-works.com/sliceblog/2012/03/15/the-marketing-persona-building-blocks/

Source: http://www.slice-works.com/sliceblog/2012/03/15/the-marketing-persona-building-blocks/

http://www.socialmedianews.com.au/social-media-statistics-australia-april-2014/

Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/

Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/

http://services.google.com/fh/files/misc/multi-screen_infographic.pdf

Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm

Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm

Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm

Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm

Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm

Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm

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