Post on 18-Dec-2014
description
Technology's Approaching Impact on the
Fitness Industry
Ted VickeyPresident – FitWell
ACE Senior Consultant – Emerging Technology and Innovation
This seminar was created for the live learning environment of the Athletic Business Conference and ExpoTed Vickey has no financial interest/arrangement that would be considered a conflict of interest
@tedvickey#FOT
Learning Objectives:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fitness technology trends
4. Fitness technology you can use TODAY
I am by EDUCATION an Exercise Scientist,
I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.
In some countries, there
are more mobiles than
people
4.8 BILLION 4.2 BILLION
We keep our cell phones within arms
reach91% of the time
http://www.targetinternet.com/getting-the-most-from-your-facebook-and-twitter-profiles/
Why Technology and Why Now?
We need to work smarter, not harder
We need to work smarter, not harder
Today Monthly Dues: $49 1980: $40
Behold: the world's 10 fattest countries
Japan, 3
Norway, 11Sweden, 12
Brazil, 17
England, 24
Australia, 27
Chile, 30
Mexico, 33
USA, 45
0
5
10
15
20
25
30
35
40
45
50
1985 1990 1995 2000 2005 2010
Perce
ntag
e of a
dult o
besit
y (>3
0% BM
I)
“Globesity”
Data from WHO, 2011
Around the world today…
Data from WHO, 2011
1 in 3 adults overweight
1 in 10 adults obese
1. Turn on mobile fitness app
Workout Time!
2. Complete physical activity
WalkingRunningBikingHikingSwimmingLiftingSleeping
3. Save workout
Duration: 184 days
Total tweets: 2,841,121
English Only: 1,974,396
Unique users: 112,259
#Endomondo users by Language
1,971,425 • Tweets
165,767
(March 21 – October 21, 2011)
Geo location of #endomondo users
> God: 12Heaven: 5
Devil: 2Hell: 18
$hit: 46Crap: 22Damn: 40F%#&: 51Bitch: 1Ass: 34Fat Ass: 1
1739
391
Survey Question:
What percent of the time when you exercise do you use a mobile fitness app?
69% of all users more than 80% of the time
Time Period Analysis
VirtualChangeWellness
TechnologyMobileSocial
1. Virtual health and fitness alternatives will surge
2. Fitness centers NEED to change their business models
3. Increase in “wellness” promotion
4. Those that embrace technology will grow their business
5. Think mobile first
6. Embrace social media
2013 - Should we use Social Media?2014 - Can we do Social Media better?
Why Technology and Fitness?
Dec 20119k
Jul 201213k
Diffusion of Innovation Rogers (1962)
Technology for health must be:
1. Affordable2. Holistic3. Approachable
4. Automatic5. Sharable6. Persuasive
www.amSTATZ.com
www.lolofit.com
www.rockmyrun.com
www.square.com
www.endomondo.com
www.fitwall.com
www.mybasis.com
www.fitbit.com
www.jawbone.com/up
www.mealsnap.com
www.gainfitness.com
www.getHealthapp.com
www.zombiesrungame.com
www.withings.com
www.micoach.adidas.com
www.hundredpushups.com
www.gympact.com
www.healthvault.com
www.mynetdiary.com
www.fooducate.com
www.dietbet.com
What you learned:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fitness technology trends
4. Fitness technology you can use TODAY
Ted Vickey@tedvickey
www.linkedin.com/in/tedvickey
vickey@fitwellinc.com