HRV Fit Ltd © 2013 /myithlete @myithlete

• Introduction

• What is the opportunity?

• What was the challenge?

• How did we approach it?

• How did it come out?

• Thoughts for the future

HRV Fit Ltd © 2013

Contents

/myithlete @myithlete

• Biomedical engineer and inventor from Hampshire

• My professional background is in signal processing• digital broadcasting at the BBC in London• Philips Electronics in the UK and Silicon Valley

• Keen, but not very talented endurance athlete • rowing• running• Triathlon • now competitive cyclist

HRV Fit Ltd © 2013

about Simon

/myithlete @myithlete

• Deliberately & repeatedly stress the body• Force adaptation through super compensation• Get stronger, faster, more efficient• The magic happens during recovery

• Training = Workouts + Recovery

• If the balance between Workouts & Recovery is wrong, either:• Under-train – improvement is slow or does not occur at all• Over-train – improvement also does not occur !• Overtraining = Under recovery

HRV Fit Ltd © 2013

The timing of training is important

/myithlete @myithlete

HRV Fit Ltd © 2013

How do athletes train effectively ?- it’s all in the periodisation

/myithlete @myithlete

• Subjective indications: Muscle soreness Fatigue Mood / motivation Stress

• Objective measures: Jump height Reaction times Cardiovascular (autonomic) measures

Resting Heart rate Heart Rate variability (HRV)

HRV Fit Ltd © 2013

Measure recovery & know when to work out

/myithlete @myithlete

• HRV is a medical measurement• known about for a long time

• Sensor attached to body• Originally performed using ECG• Some models of HRM strap• Pulse at finger tip

• Used in Soviet space program, elite athletics• Traditionally expensive & complex to perform Challenge: make it simple & inexpensive

HRV Fit Ltd © 2013

What is HRV analysis ?

/myithlete @myithlete

HRV Fit Ltd © 2013

Autonomic (involuntary) nervous system

/myithlete @myithlete

HRV Fit Ltd © 2014

The ithlete patent is mainly about the UX

/myithlete @myithlete

…not new science

• Convenient 1 min measure

• Robust processing algorithms

• User feedback in 3 complementary forms• Traffic lights• Number scale• Charts

• Correlations between objective (HRV) and subjective (Likert scale) measures

HRV Fit Ltd © 2013

UI generation 0 (pre-release)

/myithlete @myithlete

Measurement Results

Beta tester feedback: scale not intuitive, lacked countdown timer during measurement

HRV Fit Ltd © 2013

UI generation 1

/myithlete @myithlete

Measurement Results

HRV Fit Ltd © 2013

UI generation 2

/myithlete @myithlete

Measurement Results

HRV Fit Ltd © 2013

Process to create UI generation 3

/myithlete @myithlete

Unfiltered ideas

collection (xls)

Magazine & web

reviews

User surveys

Forum, social media

HRV Fit Ltd © 2013

Process to create UI generation 3

/myithlete @myithlete

Unfiltered ideas

Feasibility study

Team review

V3.x Prioritised features

Design concepts

HRV Fit Ltd © 2013

UI generation 1-2 sensors

/myithlete @myithlete

Chest strap Receiver

HRV Fit Ltd © 2013

UI generation 3 sensor

/myithlete @myithlete

Finger sensor Direct plug in to phones

Why not wireless?

HRV Fit Ltd © 2013

Generation 3 UI

/myithlete @myithlete

• Remove distractions during measurement

HRV Fit Ltd © 2013

Generation 3 UI

/myithlete @myithlete

• Prioritise most important information whilst allowing detailEnd of measurement Dashboard

HRV Fit Ltd © 2013

Generation 3 UI

/myithlete @myithlete

• Collect hygiene & configuration settings in a simple nested menu

HRV Fit Ltd © 2013

ithlete creates a journey of self discovery

/myithlete @myithlete

• Landscape chart lets you correlate HRV changes with subjective indicators and training load

HRV Fit Ltd © 2013

What has been the reaction to new UX?

/myithlete @myithlete

• Loving the new @myithlete app! Goes into great detail! Check these guys out if you're looking 2monitor #recovery! Lee Doran, Twitter

• Version 3 Awesome! Michael Kress, Twitter

• Love the new app interface! Thanks! Just started using ithlete last week, hoping will help train smarter. Aaron Olson, Twitter

• How often should you update an app?

• How to secure ongoing revenues?

• To what extent should you interface & open up APIs to other apps?

• How closely should you tie the app to your website?

HRV Fit Ltd © 2013

Thoughts for the future

/myithlete @myithlete

HRV Fit Ltd © 2013

Questions and comments?

Simon@myithlete.com