R&R is the new A:R&R is the new A:

Integrating Multimodality into Integrating Multimodality into Composition CurriculaComposition Curricula

Dr. Cheryl E. BallApril 22, 2011

Multimodal LiteraciesMultimodal Literacieslinguistic (delivery, vocab, logos, etc.)aural (music, sound effects, …)visual (colors, perspective, …)gestural (body, kinesics, feeling/affect,

…)spatial (eco/geosystems, architecture,

…)

any combination = multimodal

(Cope & Kalantzis, 2000, p. 26)

Rhetorical Genre Studies Rhetorical Genre Studies ApproachApproachsituated practiceovert instructioncritical framingtransformed practice

as promoted by the New London Group

Another great RGS resource: Bawarshi & Reiff’s Genre: An Introduction to History, Theory, Research, and Pedagogy (FREE at the WAC Clearinghouse!)

Publishing Scholarly Publishing Scholarly MultimediaMultimedia

http://kairos.technorhetoric.net

My first publication in My first publication in Kairos…Kairos…

A Scholarly Multimedia A Scholarly Multimedia CourseCourse

http://ceball.com/classes/239

Assignment SequenceAssignment Sequencereadings in field & values analysisvenue/publication analysisaudience & genre analysismedia, modes, & technology analysisproject pitch & proposalcollaborative scholarly multimodal

projectpeer-review & reflectionsubmission emails

Establishing Peer-Review Establishing Peer-Review CriteriaCriteriaRead and analyze scholarly multimediaRead and analyze other digital media

textsApply existing heuristics for evaluating

scholarly multimedia to published textsTest those heuristics by analyzing

unpublished scholarly multimedia textsChoose which heuristics work best, add

others (if necessary)Use revised heuristic to workshop each

others’ texts in class

Scholarly Multimedia Scholarly Multimedia CriteriaCriteriaInstitute for Multimedia Literacy

Honors Program at University of Southern California (Kuhn, 2008)

Manifesto Special Issue of Kairos (DeWitt & Ball, 2008)

“Assessing Scholarly Webtexts” tool (Warner, 2007)

Student-Chosen Criteria Student-Chosen Criteria (08-09)(08-09)creativityconceptual coreresearch/credibilityform : contentaudiencetimeliness

IML’s Honors Thesis IML’s Honors Thesis CriteriaCriteria

Assessment Criteria in Assessment Criteria in Action Action

Assessment Criteria in Assessment Criteria in Action Action

Student-Chosen Criteria Student-Chosen Criteria (Now)(Now)Choose and justify their own criteria.

Still use that criteria to write “peer-review” letters just like an editorial board does.

But also: Annotate those letters to explain why and how they’ve used the criteria for that particular webtext.

Reasons for Different Reasons for Different Performance?Performance?Students Scholars

Instructions No Formal Instructions

3-day Assignment Deadline

3-4 week volunteer deadline

Students’ first experience helping with a publication

Rote, albeit invested, role in helping with publications

Required; graded Volunteer; no repercussions

Student’s Scholarly Student’s Scholarly MultimediaMultimedia

Students’ ReflectionsStudents’ Reflections

http://alwasowicz.wordpress.com/project-reflection/