Post on 27-Dec-2015
Associate companies
into the co-building
of a quality label of
Workplace Mobility Plans (WMP)
Valérie Vincent, Personal Travel Advisor
Mobility Department – Tisséo-SMTC
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Source données Auat
Toulouse – Tisseo Perimeter
• 99 municipalities 920 000 inhabitants* + 16 000 per year
• 96 000 students
30 781 business units 280 000 employees
European capital of aeronautic industry
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SUMP :
9 main thematic guidelines of which
SUMP
1aims at encouraging companies and public administrations to establish a mobility plan.
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Creation of a Quality Label
DISTINGUISH the best practices on WMP
• PROMOTE greatest initiatives developed by companies/administrations
• ENCOURAGE those which have a WMP “in progress” to continue their efforts.
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1.BE DEMANDING without "discriminate" approaches
2. BUILD CONSENSUS among all local stakeholders: Tisséo-SMTC, partners and project managers
The Label challenges
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Enhance and sustain a VARIETY of approaches by
using a SINGLE LABEL.
1. BENCHMARKING : research of frames of reference that could inspire labeling
2. PROPOSAL of an evaluation grid, levels of labeling and scoring
Methodology
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BUILDING UP OF A TECHNICAL COMMITTEE • Monitoring and follow-up of the
process• Validation of the labeling
method and grid
BUILDING UP A JURY OF 5 MEMBERS• Decide and vote on a special prize• Give the award (Trophées)• For Tisséo-SMTC: the President • Ademe (Environment National Agency) , Arpe (Environment
Regional Agency), CCIT (Chamber of Commerce of Toulouse), CARSAT (Retirement and Health) at Work Regional fund)
Working all together
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6 companies and public administrations with WMP :
• 2 administrations• 2 WMP – companies > 1 500 employees• 1 WMP < 100 employees• 1 WMP Inter Companies > 2 000 employees
Panel test
BUILDING UP A PANEL TEST
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Being innovativeMARKETING APPROACH: process to involve panel test’s employees and project managers
Co-construction workshop
Individual interviews of
projects managers
Questionnaire among
employees
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Involving project managersCo –build :
• Label image
• Duration of the labelling rewarding
• Name of the label
• Awards to be linked to the label
Test the evaluation grid
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• More than half respondents consider that eco labels are a good way for companies to set up actions relative to sustainable development.
Questionnaire among
employees220
respondents
Results
• The approach of labelling obtain a good recognition
• The most important is to be identified as exemplary (communications tool + creation of expert's community)
Individual interviews of
projects managers
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• Label is considering as a too “technical” term. « Trophy » is fully supported by the panel.
• WMP Project Manager at 100% convinced by the approach of labeling and ready to recommend it.
In synthesis
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Ceremonies
1st Edition19 September 2012
2nd Edition19 September 2013
9 awards1 special prize
7 awards1 special prize