220 LEARNINGS from KOTLER

Ten concepts at a time(Student Assignment)

Prof. Remigio Joseph A. De Ungria Jr.Ateneo Graduate School of Business

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1. Efficiently learn 220 concepts from 22 chapters

3. Divide the Load among the students (master 1 instead of reading 22)

5. Marketing discipline exercise: choose top ten essentials

7. Power presentation exercise

4 Learning Objectives

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1. Each student is assigned 1 chapter.

3. Student to read, understand, distill, master the 1 chapters.

5. List down top 10 concepts in word format.

7. Create a power presentation of the same 10 concepts.

Simple Methodology

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For assigned chapters: the top 10 concepts in 1 word file

and in 1 powerpoint file

Total submissions: 1 word files, 1 powerpoint (all soft copy, no print-outs)

Oral report for 4 minutes on 1 chapter

Student Output Required

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1. Choice of Top 10 in Word (right concepts selected) = 34%

3. Application of Power presentation principles = 33%

5. Oral Presentation = 33%

To get a 4.0 grade

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Chapter assignments

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For Word and powerpoint files

V47 Ch#Shortchaptertitle First name Lastname

For example, if coach was assigned chapter 9, creating brand equity, then the file name would be…

V47 Ch9 Brandequity Bong De Ungria

** A 0.5 deduction if not followed.

How to name files**

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Top ten example for Ch1(printscreen from Word file. Put your name and date at bottom)

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• “Downloadable Template for Top Ten Concepts Assignments”

• “Sample Top Ten Ch1 Marketing for 21st Century”

• “Create Power Presentations”• “Sample Top Ten Ch1 Marketing for

21st Century (Word format only)

** All these files can be accessed via clicking on links via www.josephdeungria.com

Student file references**

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