Assignment 29: Real Life Ancillary Analysis

Rosalin Zein

Double Page Magazine Spread

Double Page Magazine AnalysisPrimary Image

Denotation: • Two men sitting at a table with

their laptops, surrounded by papers.

Connotation:• They are really focused on

their laptop screens, as they are hunched over.

• It seems like they are doing work.

Visual Hierarchy: The primary image takes up most of the page.

Double Page Magazine Analysis Headline

FONT: ABADI MT CONDENSED EXTRA BOLDE.G THE SECRET SERVICE

SIZE: 36/40

PLACEMENT: TOP OF PAGE, ABOVE THE BODY TEXT ON THE RIGHT SIDE OF THE DOUBLE PAGE SPREAD.

Double Page Magazine AnalysisStand First

Placement: • In another column on the

left had side of the body text

Size:• Slightly larger than the

body text

Colour:• White• Bold• Clear• Creates visual hierarchy

as it is eye catching.

Double Page Magazine AnalysisBody Text

Placement: • Underneath main

headline • Split into two columns • On the right side of the

double page.

Size:• 12/11

Colour: • Similar to the colour of

the headline but a little lighter.

Double Page Magazine Analysis Folio’s

Placement: • On left side of the page • At the bottom of the page

Size:• Same size as the body

text

Colour: • White • Bold

Effect:• Bold

Double Page Magazine Analysis Colour Schemes

The colour scheme revolves around three colours:1. Black2. White3. Lighter shade of brown

They are applied throughout the double page and are effective as they match the primary image.

This makes it seem more simplistic and makes it more reader friendly.

Double Page Magazine AnalysisByline & Caption

Placement: • Underneath first column

of body text

Size:• Same size as the body

text

Colour: • Same colour as the body

text

Double Page Magazine AnalysisEffects

Mirror Effect:• The primary image is

reflected on the right side of the double page.

Double Page Magazine AnalysisEffects

Folio:• On both sides of the page

there are white, texts boxes that introduce the topic of the article.

• They are bold and eye catching as they are the only white colour at the top of the page.

NEWSPAPER ADVERT ANALYSIS

Newspaper Advert

Newspaper Advert Analysis Primary Image

Challenges convention –No primary image.

Instead they use graphics And background colour.

This may be so that the audience focus on the information and also as there is a lot of information on the page.

Newspaper Advert Analysis Colours Schemes

The colours within the advert are:• Orange• Black• White • Yellow • Pink

Connotation:Yellow – happiness, energyBlack – seriousness, formalityWhite – goodness, charityPink -

Newspaper Advert Analysis Name of Program

Placement: Top Left of the double page.Arrows on the bottom of the page point towards the name of program

Size:

34/32Bigger than the text on the page, makes it eye catching.Also, bold and in Capital letters.

Colour:Black, Pink and White carrying on the theme of the arrows on the bottom and to the left of the text.

Newspaper Advert Analysis Scheduling Info

Placement: Under the Name of Program – quick and easy for audience to find the information.

Size:

28/30Slightly smaller than the Name of Program.

Colour:BlackBold

Newspaper Advert AnalysisChannel Logo – Channel 4

Placement: Above the last arrow on the Right page.

Size:Same size as the Name of Program (the size of the text as a whole)

Why Used?To inform the reader where to watch the show

Colour:White, keeping to the theme and also stands out against the orange background as it contrasts.

Newspaper Advert AnalysisGraphics

The Arrows:• Different colours

to the background creating contrast & makes it easier to read the text.

• Pointing towards the information about the show.

• Does not bleed off page.