Post on 22-Feb-2017
Assessing & Selling Your Workforce Del Boyette & Kay Stebbins
KAED Spring Conference 4.14.16
What is the #1 factor in site selection today?
I believe in Rural America because it’s where the green grass grows. Workforce
“The continuing war for talent: Skilled labor availability, typically the number-one ranked issue annually, ranked even higher than previous years. ”
Area Development Corporate Executive Survey, 2016
Workforce is the undisputed location factor issue.
How To Tell the Best Workforce Story
I believe in Rural America because it’s where the green grass grows.
Combine data and qualitative research to create a compelling
workforce business case.
Questions You Need to Know How to Answer
§ How many welders are within a 60-mile radius?
§ What are the average wages in the automotive sector?
§ What training programs are available for metal fabricators and how many completers do they have annually?
Questions You Need to Know How to Answer
§ How far are residents willing to commute?
§ What is your underemployment rate?
§ What is the labor participation rate for the area?
§ How many adults hold an associate’s degree or higher?
Questions You Need to Know How to Answer
§ What is your projected population growth?
§ What are your existing employers’ greatest workforce challenges?
§ What is the average age of your IT workforce?
§ What are the skill sets of your unemployed workers?
Questions You Need to Know How to Answer
Questions To Ask Current Employers About Their
Workforce
§ What is your overall satisfaction with the area workforce?
§ What is your annual turnover rate?
§ What is your daily absentee rate?
§ What skills are most important to your success?
Questions To Ask Current Employers About Their Workforce
§ From which counties do your employees commute?
§ What type of training programs would be beneficial to you?
§ What skill deficits do you see in your current workforce?
§ What are the most common reasons employees leave your company?
Questions To Ask Current Employers About Their Workforce
§ Do you currently employ anyone with a college degree in a position that does not require a degree?
§ What is the average length of employment of your workforce?
§ How would you rate overall employee availability?
Questions To Ask Current Employers About Their Workforce
§ How long does it take to fill open positions in your company?
§ What occupations are most challenging to fill?
§ Is it challenging to recruit from outside the region?
§ Is the cost of labor in line with quality among your workforce?
Questions To Ask Current Employers About Their Workforce
What You May Need to Know
§ Workforce Skill Sets
§ Key Occupations by Sector
§ Commuting Patterns
§ Projected Job Growth
§ Labor Force and Participation Rate
§ Unemployment and Underemployment
§ Average Wages by Sector and Occupation
What You May Need to Know
§ Occupational Knowledge/Skills/Abilities
§ Skills Gaps
§ Employer Perceptions
§ Resident Needs
§ Available Training Programs
§ Educational Attainment
§ Training Completers
§ Workforce Age
Target Industries
Educational Ecosystem
Students/ Completers
Talent Pipeline
SUCCESS
Workforce Training Inventory
§ Degree Programs
§ Certificate Programs
§ Non-Traditional Programs
§ Concurrent Enrollment Programs
§ Apprenticeships/Internships
§ Customized Training
Kentucky Labor Force 2015 Annual February 2016
Labor Force 1,953,393 1,959,925
Labor Participation Rate 59.4% N/A
Employed 1,847,938 1,837,035
Unemployment Rate 5.4% 6.3%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Kentucky Employment by Sector
2015 Jobs
2020 Jobs
$33,783 $82,507
$112,082 $60,239
$69,591 $69,164
$30,718 $60,544 $63,329
$77,529 $44,768
$69,451 $116,176
$33,272 $32,488
$54,559 $27,035
$17,727 $28,939
$59,952
$0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000
Crop and Animal Production Mining, Quarrying, and Oil and Gas Extraction
Utilities Construction
Manufacturing Wholesale Trade
Retail Trade Transportation and Warehousing
Information Finance and Insurance
Real Estate and Rental and Leasing Professional, Scientific, and Technical Services
Management of Companies and Enterprises Administrative and Support and Waste
Educational Services Health Care and Social Assistance
Arts, Entertainment, and Recreation Accommodation and Food Services
Other Services (except Public Administration) Government
Kentucky Earnings by Sector
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000
Less Than 9th Grade
9th Grade to 12th Grade
High School Diploma
Some College
Associate's Degree
Bachelor's Degree
Graduate Degree and Higher
Kentucky Educational Attainment
2020 Population
2015 Population
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
10,000
Skilled Trades Employment in Kentucky
2015 Jobs
2020 Jobs
Prospects Don’t See City Limits or County Lines
Pikeville Area Labor Force 2015 Annual February 2016
Labor Force 21,264 20,913
Labor Participation Rate 44.3% N/A
Employed 19,016 18,274
Unemployment Rate 10.6% 12.6%
0 2,000 4,000 6,000 8,000
10,000 12,000 14,000 16,000 18,000 20,000
Pikeville Area Employment by Sector
2015 Jobs
2020 Jobs
$47,207 $81,632 $84,178
$47,544 $53,482
$60,524 $28,313
$59,579 $53,991
$49,564 $40,523
$54,072 $63,864
$28,816 $47,378
$52,987 $19,052
$15,569 $30,471
$47,760
$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
Crop and Animal Production Mining, Quarrying, and Oil and Gas Extraction
Utilities Construction
Manufacturing Wholesale Trade
Retail Trade Transportation and Warehousing
Information Finance and Insurance
Real Estate and Rental and Leasing Professional, Scientific, and Technical Services
Management of Companies and Enterprises Administrative and Support and Waste
Educational Services Health Care and Social Assistance
Arts, Entertainment, and Recreation Accommodation and Food Services
Other Services (except Public Administration) Government
Pikeville Area Earnings by Sector
• 9,499
Inbound Commuters
• 11,671
Living and Working in Pike County
• 7,271
Outbound Commuters
Pikeville Area Commuting
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
Less Than 9th Grade
9th Grade to 12th Grade
High School Diploma
Some College
Associate's Degree
Bachelor's Degree
Graduate Degree and Higher
Pikeville Area Educational Attainment
2020 Population
2015 Population
0 100 200 300 400 500 600 700 800 900
1,000
Skilled Trades Employment in Pikeville Area
2015 Jobs
2020 Jobs
Understanding Your Workforce is a
Competitive Advantage
Key Messages § The Pikeville area is home to more than 3,000
skilled trades workers.
§ More than 7,000 residents commute out of Pike County each day.
§ With a labor shed that draws from three states, more than half of the regional workforce is under the age of 45.
§ Currently, more than 3,000 Pike County residents are unemployed, many of them highly skilled with experience in the coal industry.
DO YOU KNOW YOUR WORKFORCE STORY?
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