REVENUE MODELHOW ASOS MAKES MONEY ?

ACTIVE CUSTOMERS: 9.9 MILLION

MOBILE PLATFORM

• 5.4 m downloads

• 60% of traffic come from mobile

devices

• 44% of orders are placed on their

mobile platforms

Source: ASOS Annual Report 2015

SUBSCRIPTION FEES

ASOS provides Marketplace

Subscription fee: 20 Euros

Commission: 20 %

PRINT MAGAZINE • ASOS has their own Print Magazine

• ASOS send magazine to 400,000 women a month &

• Also launched a men’s magazine

Source: ASOS Annual Report 2015

Sales Forecast: £1.3bn in 2016

CHALLENGES AND UNSEEN CONSTRAINTS FACED BY ASOS

ASOS adds 3,000+ new lines every week

CHALLENGES: DYNAMIC DEMAND

ASOS LAUNCHED MOBILE APPS

•Globalization

•Launched Local Mobile apps

•Countries like France, Germany ,Italy, Spain and Russia

Source: ASOS Annual Report 2015

ASOS CONTINUED TO IMPROVE DIGITAL EXPERIENCES

• Launched Social Sign-Up

• Upgraded Search Functionality

• Deployed new product page design

• Launched personalized recommendations for

all UK based customers

WHY ASOS FAILED IN CHINA ?CASE STUDY

CHINESE ECOMMERCE MARKET

GIANT ECOMMERCE PLAYERS IN CHINA

Al-iba-ba.-com85%

JD.-com7%

Others 8%

Mobile

THE SCALE OF THE COUNTRY