Post on 25-Mar-2018
ASEAN Business Summit 2015
Post Event Report
Interim Report: 12.23.2015
2
Post Event Report Contents
P3 Attendee Data
P8 Speakers & Bloomberg Moderators
P12 Sponsors & Event Partners
P15 Summit Attendee Survey Results Summary
P19 Bloomberg Media Coverage
P33 External Media Coverage
P40 Social Media Coverage
Note: Confidential. © 2015 Bloomberg LP.
2015 ASEAN Business Summit
Attendees Data
4
Total Attendees Data
Note: Confidential. © 2015 Bloomberg LP.
2015 Total Attendees: 528
2015 Total Delegates & Speakers (excluding media): 470
2015 Speakers & Moderators: 57
2015 Media Attendees (including Bloomberg Editorial): 58
2014 Total Delegates & Speakers (excluding media): 404
Year-on-Year Total Delegates & Speakers Increase: 16%
5
Delegates & Speakers
Geography
Note: Confidential. © 2015 Bloomberg LP.
S i n g a p o r e ( 4 9 ) M a l a y s i a ( 2 9 ) I n d o n e s i a ( 1 5 ) V i e t n a m ( 1 3 ) C a m b o d i a ( 8 ) H o n g K o n g ( 8 ) P h i l i p p i n e s ( 7 ) J a p a n ( 5 ) M y a n m a r ( 5 )
L a o P D R ( 2 ) U S A ( 2 ) Q a t a r ( 1 ) G e r m a n y ( 1 ) I s r a e l ( 1 ) C h i n a ( 1 ) U A E ( 1 ) S w i t z e r l a n d ( 1 )
319 | T h a i l a n d |
| I n t e r n a t i o n a l |
470 (2015) 404 (2014)
294
110
| C o u n t r i e s | 18 16
N o n - T h a i A t t e n d e e s b y C o u n t r y :
68 | % T h a i l a n d | 73
| % I n t e r n a t i o n a l | 27 151 32
6
Delegates & Speakers
Seniority
Note: Confidential. © 2015 Bloomberg LP.
15%
7%
25%
20%
33%
Portfolio Manager or Middle Management
Country Head or Head of Department
Partner, Director or General Manager
EVP, SVP or VP
Board Level
Attendees Profile
Delegates & Speakers
Industry
1 (0%)
2 (0%)
3 (1%)
3 (1%)
4 (1%)
4 (1%)
4 (1%)
5 (1%)
5 (1%)
6 (1%)
7 (1%)
7 (1%)
7 (1%)
10 (2%)
11 (2%)
12 (3%)
13 (3%)
13 (3%)
14 (3%)
14 (3%)
15 (3%)
15 (3%)
19 (4%)
24 (5%)
30 (6%)
35 (7%)
45 (10%)
68 (14%)
74 (16%)
NGO
Healthcare
Education
Human Resources/ Recruitment…
Multilaterals
Pharmaceuticals
Stock Exchange
Accounting Services
Logistics and Supply Chain
Law Firm
Business Associations
Commodity
Insurance
Manufacturing/ Industrial Equipment/…
Media and Publications
Marketing/ Advertising/ Public Relations…
Automotive
Engineering/ Construction
Asset Management
Real Estate/ Property
Airline Services/Hospitality/Hotel/Leisure…
Other
FMCG
Consultancy/Research/ Professional or…
Telecom/ Electronics/ IT/ Computing/…
Energy/ Environmental and Sustainable…
Financial Services
Government Bodies
Investment Banking
2015 ASEAN Business Summit
Speakers & Bloomberg
Moderators
9
Speakers
Chartsiri Sophonpanich, President, Bangkok Bank
Michael Zink, Head of ASEAN, Citi
Noni Purnomo, President Director, Blue Bird Group
Wouter Van Wersch, President & CEO, GE, ASEAN
Harald Link, Chairman, B. Grimm Group
Conrad Clifford, VP APAC, IATA
Glenn Maguire, Chief Economist, South Asia,
ASEAN & the Pacific, ANZ
Luu Duc Khanh, Managing Director, VietJetAir
Scott Russell, COO, Asia Pacific Japan, SAP
Dr. Michael Hasenstab, CIO, Templeton Global
Macro, Franklin Templeton
Matthew Hobbs, VP Government Relations and
Public Policy, General Motors International
Steven Victorin, Managing Director & Head, APAC
Corporate Banking, Bank of America Merrill Lynch
Thura Ko Ko, Managing Director, YGA Capital Ltd.
YBhg. Datuk Phang Ah Tong, Deputy CEO, MIDA
Don Lam, CEO and Co-founder, VinaCapital Group
Fauzi Ichsan, CEO, Indonesia Deposit Insurance
Corporation
Ramesh Narayanaswamy, Chief Information Officer,
Singapore Post
Sanjay Kumar Mishra, CEO, Tata Motors, Thailand
Henry B. Nguyen, Managing General Partner, IDG
Ventures
Matthew Driver, Group Executive, Global Products
& Solutions, Asia Pacific, MasterCard
Suresh Ramalingam, Managing Director, Thailand,
Vietnam & Myanmar, Nielsen
Arnaud Dubois-Denis, General Manager, BG
Singapore Gas Marketing
Adam Schwarz, Founding Partner & CEO, Asia
Group Advisors
Thitinan Pongsudhirak, Professor & Director of the
Institute of Security and International Studies,
Chulalongkorn University, Thailand
Note: Confidential. © 2015 Bloomberg LP.
1
0
Speakers
Vivek Pathak, Director East Asia & the Pacific,
International Finance Corporation
Azeem M. Azimuddin, CFO & Advisor to Chairman,
AYA Bank
Dr. Sok Siphana, Managing Partner, Sok Siphana &
Associates
Jamie Woodward, Country Head, UBS Thailand
Rami Sharaf, CEO, Worldbridge Group
Emmanuel Erana, CFO, Petron Corp.
Somruedee Chaimongkol, CEO, Banpu
Wirat Uanarumit, CFO, PTT Public Company
Chantavarn Sucharitakul, Assistant Governor, Bank
of Thailand
Nizam Idris, Managing Director & Head of Strategy,
Fixed Income & Currencies, Macquarie
Christopher Fossick, Managing Director, Singapore
& SEA, Jones Lang LaSalle Property Consultants Pte
Melvyn Pun, CEO, Yoma Strategic Holdings Ltd.
Steve Melhuish, Group CEO & Co-Founder,
PropertyGuru Group
Arun Pudur, President, Celframe
Chatri Sityodtong, Founder and Chairman, ONE
Championship
Max Bittner, CEO, Lazada Group
Chan Park, General Manager, Southeast Asia &
Planning Lead, Uber
Derek Kidley, CEO South East Asian Consulting &
Partner, PWC
Nick Nash, Group President, Garena
Orapong Thien-Ngern, Managing Director, Microsoft
Thailand
Bambang Brodjonegoro, Minister of Finance,
Indonesia
Dr. Atchaka Sibunruang, Minister of Industry,
Thailand
H.E. Tekreth Kamrang, Secretary of State, Ministry of
Commerce, Kingdom of Cambodia
Roberto Tan, National Treasurer, Philippines
YBhg Dato Sri’ Idris Jala, CEO, Pemandu
Note: Confidential. © 2015 Bloomberg LP.
1
1
Bloomberg Moderators
Haslinda Amin, South East Asia Correspondent, Bloomberg
Television
David Tweed, Reporter-at-large, Bloomberg News
Andy Mukherjee, Writer, Gadfly Asia, Bloomberg News
David Merritt, Executive Editor, Asia Pacific, Bloomberg News
Shery Ahn, Reporter, Bloomberg Television
Alexander Kwiatkowski, Managing Editor, Commodities &
Energy Markets, Bloomberg News
Nisid Hajari, Asia Editor, Bloomberg View
Tony Jordan, Bangkok Bureau Chief, Bloomberg News
Linus Chua, South-East Asia Managing Editor, Bloomberg
News
Note: Confidential. © 2015 Bloomberg LP.
2015 ASEAN Business Summit
Sponsors & Event Partners
13
Event Sponsors
• Bangkok Bank is Thailand’s market leader in
corporate and business banking
• Has Thailand’s largest retail customer base
• One of Southeast Asia’s largest regional
banks
• Has 27 branches and one representative
office in 13 economies
• TCEB leads the development of
Thailand’s M.I.C.E sector
• Strives to create new business
opportunities
• Focused on laying the foundations
for long-term, sustainable industry
growth in Thailand
Note: Confidential. © 2015 Bloomberg LP.
• CM2 spearheads both local and international positioning
and profiling of the Malaysian capital market
• Central role in ensuring efficient coordination between
various stakeholders of the capital market in promoting the
offerings and expertise of the market
• Materialize entry of both local industry players and foreign
entities to Malaysia
• PTT Public Company is the
Thai state-owned SET-listed
oil and gas company
• The largest corporation in
Thailand
• Only company from Thailand
listed in the Fortune Global
500.
14
Event Partners
THE ASEAN
BUSINESS
CLUB
A fully private sector driven initiative for ASEAN’s
major home grown corporations to come together and
fully engage in ASEAN’s integration efforts. It aims to
provide support an advocacy for governments to
achieve an ASEAN Economic Community that will
benefit its citizens.
THE US-
ASEAN
BUSINESS
COUNCIL
A premier advocacy organization for US
corporations operating within the Association of
Southeast Asian Nations (ASEAN). Members include
the largest US companies conducting business in
ASEAN, and range from newcomers to the region to
companies that have been working in Southeast
Asia for over 100 years
THE EU-
ASEAN
BUSINESS
COUNCIL
The EU-ASEAN Business Council (EU-ABC) is the
primary voice for European Business within the
ASEAN region, and is endorsed by the European
Commission.
Note: Confidential. © 2015 Bloomberg LP.
2015 ASEAN Business Summit
Summit Attendee Survey
Results Summary
E v e n t R e s e a r c h S u m m a r y
16 Note: Confidential. © 2015 Bloomberg LP.
Source: Bloomberg Audience Insights. Combined results from live survey and post event online survey (n=60).
92 Q. Overall what do you think about Bloomberg ASEAN Business Summit? (10-pt scale)
Very good (10) (1-7)
≤7 8 9 10
92% 8%
(Key: 1 = Very poor and 10 = Very Good)
rated the ASEAN
Business Summit
2015 as “Good”. %
Majority gave the ASEAN Business Summit 2015 the top-3 scores on various aspects.
Venue and Bloomberg moderators are the top two rated aspects.
Q. How would you rate this summit for each of the following? (10-pt scale)
25%
24%
27%
27%
20%
37%
41%
37%
37%
34%
31%
29%
31%
34%
24%
25%
36%
17%
Venue
Bloomberg moderators
Editorial themes
Speakers
CS from Bloomberg
Networking opportunity
≤7 8 9 10
(Key: 1 = Very poor and 10 = Very Good)
(10) (1-7)
E v e n t R e s e a r c h S u m m a r y
17 Note: Confidential. © 2015 Bloomberg LP.
Source: Bloomberg Audience Insights. Combined results from live survey and post event online survey (n=60).
Q. Would you recommend a colleague to attend in 2016?
98% 2%
Q. Where do you think the Bloomberg ASEAN Business Summit
should be held in the future?
45%
15%
12%
12%
12%
5%
Thailand
Vietnam
Singapore
Malaysia
Indonesia
Philippines
Interest for future ASEAN Business
Summits to be held in Thailand and
across the region 98
would recommend
a colleague to
attend in 2016 %
E v e n t D e l e g a t e F e e d b a c k
18
Note: Confidential. © 2015 Bloomberg LP.
Source: Bloomberg Audience Insights. Combined results from live survey and post event online survey (n=60). Quotes from question “What would have improved your experience at the Bloomberg ASEAN Business Summit?”
All business sessions have
improved my knowledge
Great networking opportunities, knowing more
new people and good time to catch up with
people and friends I have known. Listen and
learn new things, exchange experience and
new ideas in doing business.
Hard to say for such a well managed
and excellent event. Keep it up
I enjoyed the summit and every
aspect was looked after. Thanks.
I think that you hit the topics. I can't think of
any improvements. I like the energy and the
quality of the speakers. I like how the
Bloomberg moderators have the best
questions to really get the speakers to think
and bring out valuable information. More coffee makers...
Everything else was perfect,
so I had to say something.
The 2015 Bloomberg ASEAN Business
Summit was truly excellent - indeed one of
the best events I have ever attended. Very
much hoping to return in 2016, wherever
the event may be held.
The business network can improve
the ability to formulate national
policies concerning the investment
and development of energy
infrastructure in Indonesia
Nice presentation and
event organization.
An opportunity to get to know the
well-known people who are expertise
in finance and investment.
Very professionally organized
and executed
Thank you very much for a good chance to
meet with new connections. I think the
summit is a step up to the position I would
love to be for my future. Very much
appreciated. Thanks to all again.
2015 ASEAN Business Summit
Bloomberg Media Coverage
Event Branding & Promotion
The summit had an extensive marketing campaign which utilized the full cross-platform power of Bloomberg. This promoted the
summit to the largest audience possible to maximize event awareness, senior delegate registrations and recognize the participation
of our key sponsors and partners.
Bloomberg Magazines Pre-Event
• Event Promo ads within Bloomberg Businessweek
& Bloomberg Markets
Bloomberg ASEAN
Summit
Note: Confidential. © 2015 Bloomberg LP. 20
Bloomberg Digital Pre-Event
• Bloomberg ASEAN Business Summit Microsite
• Pre-Event Promo banners on Bloomberg.com
During Event
• Live Streaming of Summit Sessions on the
Bloomberg.com homepage & Mobile
Post Event
• Video Archive of Summit Sessions
• ASEAN Business Summit Special Report
Bloomberg Television Pre-Event
• Event Promo on Asia Channel
During Event
• Live Interviews and Event segments
Post Event
• 30’ ASEAN Business Summit Special
• 60” Event Highlights
Bloomberg Professional Terminal Pre-Event
• Event Promo iPanel banners
During Event
• Live Session Streaming
Post Event
• Session Video Archive
Bloomberg Radio Pre-Event
• Promo adverts broadcast on
Bloomberg Radio daily Bloomberg Social
3rd Party Media
Coverage +
Event Promo On Television
Bloomberg Television promoted the
2015 ASEAN Summit via 30-second
promotional spots over 2 weeks in the
lead-up to the 2015 ASEAN Forum.
A total of 50 spots were aired to ensure
exposure and publicity for the event.
P R E - S U M M I T P R O M O T I O N
21 Note: Confidential. © 2015 Bloomberg LP.
Password: ABS2015
ASEAN Summit Microsite on Bloomberg LIVE
Bloomberg created a
custom designed 2015
ASEAN Business Summit
micro-site to incorporate
both summit details for
prospective and registered
delegates.
Sponsors were
acknowledged on the
microsite.
Note: Confidential. © 2015 Bloomberg LP. 22
P R E - S U M M I T P R O M O T I O N
Event Promo Banners on Bloomberg.com & The Terminal Bloomberg.com banners generated a total of
584,280 impressions during the 3 weeks
campaign, accumulating 343 clicks (CTR: 0.06%).
Banners displayed on the Bloomberg Terminal
reached 381,000 global users in the lead-up to
the ASEAN Summit across 3 weeks.
Note: Confidential. © 2015 Bloomberg LP. 23
P R E - S U M M I T P R O M O T I O N
Event Promotion via Bloomberg Print & Radio
Bloomberg Businessweek and Bloomberg Markets
provided global promotional support for the ASEAN
Business Summit.
Bloomberg Radio ran 12 promo adverts were run per day
for 27 days before the event on our global stations.
24
P R E - S U M M I T P R O M O T I O N
Bloomberg
Magazines
October 26, 2015
Page Inside Back Cover
November 30, 2015
Page 40
Bloomberg Businessweek Bloomberg Businessweek
December 2015
Page 117
Bloomberg Markets
Note: Confidential. © 2015 Bloomberg LP.
D U R I N G E V E N T
25 Note: Confidential. © 2015 Bloomberg LP.
Real-time Streaming on
Bloomberg.com and the
Bloomberg Terminal
Live Streaming of the ASEAN Business
Summit Sessions was available via the
“LIVE Asia Event” stream on
Bloomberg.com.
Live streaming of the ASEAN Business
Summit Sessions was also available on
the Bloomberg Terminal at LIVE<GO>.
The sessions are also archived into the
system for user’s access after the event
(VID<GO>} and Bloomberg.com / Videos.
Special ASEAN Summit Report on Bloomberg.com
Bloomberg created a dedicated report page for
the ASEAN Business Summit Live from
December 3rd. The page aggregated all video,
graphics and contextual highlights from the 2015
summit.
Note: Confidential. © 2015 Bloomberg LP. 26
D U R I N G E V E N T
P O S T E V E N T P R O G R A M H I G H L I G H T
27 Note: Confidential. © 2015 Bloomberg LP.
Post Event 30’ Specials On Television
Two of key ASEAN Business Summit panels were
recorded and edited into 2 x 30’ special
programs from the ASEAN Business Summit
Special that ran on the Asia channel over two
weekends post the 2015 ASEAN Summit.
A 60” Highlights Vignette of these two programs
ran daily during their scheduled programming.
Password: ABS2015
ABS Special Promo
Password: ABS2015
B L O O M B E R G N E W S A R T I C L E S & T V I N T E R V I E W S
28 Note: Confidential. © 2015 Bloomberg LP.
Click on
images below
to hyperlink
to sites.
B L O O M B E R G N E W S A R T I C L E S H O S T E D O N T H E
T E R M I N A L & B L O O M B E R G . C O M
A S E A N S U M M I T M E D I A C O V E R A G E
29 Note: Confidential. © 2015 Bloomberg LP.
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images to
hyperlink to
sites.
B L O O M B E R G N E W S A R T I C L E S & T V I N T E R V I E W S O N - S T A G E Q U O T E H I G H L I G H T S U P L O A D E D A N D
H O S T E D O N B L O O M B E R G . C O M
A S E A N S U M M I T M E D I A C O V E R A G E
30 Note: Confidential. © 2015 Bloomberg LP.
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hyperlink to
sites.
B L O O M B E R G N E W S A R T I C L E S & T V I N T E R V I E W S B L O O M B E R G N E W S T V I N T E R V I E W S B R O A D C A S T
L I V E A N D H O S T E D O N B L O O M B E R G . C O M
31 Note: Confidential. © 2015 Bloomberg LP.
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hyperlink to
sites.
B L O O M B E R G N E W S T V I N T E R V I E W S B R O A D C A S T
L I V E A N D H O S T E D O N B L O O M B E R G . C O M
A S E A N S U M M I T M E D I A C O V E R A G E
32 Note: Confidential. © 2015 Bloomberg LP.
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hyperlink to
sites.
B L O O M B E R G N E W S T V I N T E R V I E W S B R O A D C A S T
L I V E A N D H O S T E D O N B L O O M B E R G . C O M
2015 ASEAN Bloomberg Summit
External Media Coverage
A S E A N S U M M I T P R E S S R E L E A S E S /
P R E - E V E N T C O V E R A G E
34 Note: Confidential. © 2015 Bloomberg LP.
Click on images
below to hyperlink
to sites.
A S I A M E D I A C O V E R A G E
35 Note: Confidential. © 2015 Bloomberg LP.
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images to
hyperlink to
sites.
A S I A M E D I A C O V E R A G E
36 Note: Confidential. © 2015 Bloomberg LP.
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images to
hyperlink to
sites.
37 Note: Confidential. © 2015 Bloomberg LP.
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hyperlink to
sites.
A S I A M E D I A C O V E R A G E
A S I A M E D I A C O V E R A G E
38 Note: Confidential. © 2015 Bloomberg LP.
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images to
hyperlink to
sites.
A S I A M E D I A C O V E R A G E
39 Note: Confidential. © 2015 Bloomberg LP.
Print: The Nation Newspaper (morning issue)
Click on image below to hyperlink to site.
2015 ASEAN Business Summit
Social Media Coverage
Twitter Coverage
Summit supported with live tweeting from Blooomberg
central marketing, pulling quotes & directing viewers to the
live stream
Total audience reach = 5.6 Million
Total original tweets (from BLIVE + attendees) = 111
Re-tweets = 269
Unique hits to the live stream from twitter: Minimum of 310
Bloomberg also ran promoted tweets directing views to the
Bloomberg.com live stream throughout the 2 days.
Note: Confidential. © 2015 Bloomberg LP. 41
S O C I A L M E D I A C O V E R A G E
Twitter & Instagram Coverage
Note: Confidential. © 2015 Bloomberg LP. 42
D U R I N G E V E N T
Most influential tweets came from:
@Business : 2.7M followers
@PleasureEllis (Founder and chairman of E2 Holdings LLC
and VP at Browsify) : 1.87M followers
@BloombergLP: 447K followers
@arunpudur: 150K followers
@yyusuff (Malaysian radio DJ and actress): 77K followers
@Celframe (Arun Pudur's company): 70.6K followers
@IdrisJala: 38K followers
@Browsify (Arun Pudur's company): 37K followers
@elienapudur: 33K followers
@gtp_roadmap (Malaysia's Gov Transformation Program
Official Account): 20K followers
Total audience reach: 10.8K
Total posts: 16 (non-Bloomberg)
Total likes and comments: 234
S O C I A L M E D I A C O V E R A G E
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