Post on 16-Nov-2014
description
Baksheesh ConfidentialLessons Learnt from Tracking Petty Bribes
Digital für Sozial, Berlin31 Oct, 2013
We’re Bribespot
How it works
5
1
2
4
3
How it works
• Anonymous
• Remove names
• Anti-SPAM
• Security framework
• Community tips
How it works
Traditional approach to PA campaigns
Bribespot in Thailand
What is a bribe?
What is a bribe?
Identifying a bribe is straightforward
Plenty of ambiguous situations
People are open to educating themselves
On whose side is the Government?
On whose side is the Government?
Government will be reluctant/hostile
No formal cooperation
Fighting petty bribe is welcomed
People power?
People power?
Ordinary users would support us
Heard many criticisms from left & right
Reactions depend on people’s expectations about
corruption
Expats are your friends
Expats are your friends
Expats would welcome our service
Yes!
Reaching expats is harder than one thinks
Media attention means more users?
Media attention means more users?
Media coverage will bump up report #s
Reading about it ≠ using it
Effective stories show ho to apply the service rather than talk about
tech
Got localization?
Got localization?
Our service should be localized
Absolutely!
Localization is much harder than one expects & is an ongoing
thing
Mobile beats desktop?
Mobile beats desktop?
Mobile usage will outpace desktop usage
Browsing 48% vs. 52%, reporting 47% vs. 53%
Focus on places with lots of smartphones
Notes for the Future
Notes for the Future
Focus on countries w/ high smartphone penetration
Work w/ small communities rather than general audience
Cooperate with NGOs already working on specific issues
Target audiences with less tolerance for status quo
Use Bribespot platform for education
Images used courtesy of:
© Jon in Thailand© Ramon Sanchez Orense
© Lord Tongy© Carakrater
© Eski © Fresh Dachs