Transcript of Art of Self Branding
- CovergeSE 20131http://artofselfbranding.com/The Art
ofSelf-Branding
- CovergeSE 20132http://artofselfbranding.com/Lets Take
aMoment
- CovergeSE 20133http://artofselfbranding.com/A Talk in3
Acts
- CovergeSE 20134http://artofselfbranding.com/Act 1Defining a
personal brand
- CovergeSE 20135http://artofselfbranding.com/Sounds likethat
Princess.source:dailymail.co.uk
- CovergeSE
20137http://artofselfbranding.com/source:thesuperficial.comNO.
- CovergeSE 20138http://artofselfbranding.com/
- CovergeSE 20139http://artofselfbranding.com/
- CovergeSE 201310http://artofselfbranding.com/
- CovergeSE 201311http://artofselfbranding.com/I
understand.getting to:
- CovergeSE 201312http://artofselfbranding.com/Why Brand
Yourself?job INSURANCEPORTABILITYTargetsFitting in
- CovergeSE 201313http://artofselfbranding.com/I
understand.getting to:
- CovergeSE 201314http://artofselfbranding.com/You are not
aunique snowflake.source:imdb.com
- CovergeSE 201315http://artofselfbranding.com/You are part of
aunique story arc.source:collider.com
- CovergeSE 201316http://artofselfbranding.com/Brands are built
on whatpeople are saying aboutyou, not what youresaying about
yourself.guy kawasaki, original apple evangelist
- CovergeSE 201317http://artofselfbranding.com/TL;DRIts not about
you.Its about them.family and friends, colleagues,clients,
employers and peers
- CovergeSE 201318http://artofselfbranding.com/Credibility
Basedempowering others tobe your advocate with aconsistent message
=credibility
- CovergeSE 201319http://artofselfbranding.com/Consistent
Message= your brand
- CovergeSE 201320http://artofselfbranding.com/Branding a
company:many restrictionsobjectiveinorganic
- CovergeSE 201321http://artofselfbranding.com/Branding
yourself:little to no restrictionsvery subjectiveorganic
- CovergeSE 201322http://artofselfbranding.com/versusin-house
freelanceone client several clientsmanaging 2 brands -yours &
the companyUsually focus onyour own brandrestrictions for
self-promos self-promo = livelihood
- CovergeSE 201323http://artofselfbranding.com/Focus on
yourselfor the company?The million dollar question
- CovergeSE 201324http://artofselfbranding.com/Both.like a
marriage, your company is like your spouse.two separate entities
merged together with similar hopes,goals, dreams,
personalities.Together they are stronger, but both can stand
separateand can be recognized separately.
- CovergeSE 201325http://artofselfbranding.com/Act 2What makes a
brand successful & examples to follow
- CovergeSE 201326http://artofselfbranding.com/The Top 5
Aspectsof a SuccessfulBrandinterbrand 2007 marketers report
- CovergeSE 201327http://artofselfbranding.com/5. RelevanceDo you
make sense?
- CovergeSE 201328http://artofselfbranding.com/4.
Creative/Design/BrandIdentityDoes your look match?
- CovergeSE 201329http://artofselfbranding.com/3.
Message/CommunicationDo you talk the talk?
- CovergeSE 201330http://artofselfbranding.com/2.
Understandingthe Customer/TargetDo you know who youre talking
to?
- CovergeSE 201331http://artofselfbranding.com/1. ConsistencyCan
we expect the same quality in everythingyou say/touch/do?
- CovergeSE 201332http://artofselfbranding.com/The Clueless
vs.The Thoughtfullets break it down
- CovergeSE 201333http://artofselfbranding.com/versusClueless:
Thoughtful:blissfully unaware constant reflectionafraid of change
evolves with the timessame approach varied approachRelevance
- CovergeSE 201334http://artofselfbranding.com/Jason Santa
Maria
- CovergeSE 201335http://artofselfbranding.com/versusClueless:
Thoughtful:Doesnt Match strives to matchpresentation is
anafterthoughtcares about presentationthinks its about logos knows
its more than logosbrand identity
- CovergeSE 201336http://artofselfbranding.com/Matt Brett
- CovergeSE 201337http://artofselfbranding.com/versusClueless:
Thoughtful:speech and copy are separate Speech and Copy are the
samecommunicates the way theythink the customer wantscommunicates
like thecustomersounds forced sounds
naturalmessage/communication
- CovergeSE 201338http://artofselfbranding.com/Meaghan
Fisher
- CovergeSE 201339http://artofselfbranding.com/versusClueless:
Thoughtful:targets to everyone has a nicheEvery potential is
equalimportancetargets the best type ofpotential clientdoes
whatever the clienttells them toDoes what NEEDS To be
doneunderstanding target
- CovergeSE 201340http://artofselfbranding.com/Jessica
Hische
- CovergeSE 201341http://artofselfbranding.com/versusClueless:
Thoughtful:all over the place consistency is keyconsistency
- CovergeSE 201342http://artofselfbranding.com/Veerle
Pieters
- CovergeSE 201343http://artofselfbranding.com/2007
InterbrandMarketers Reportconsistency (36%)understanding
customer/target (18.2%)Message/communication
(14.7%)Creative/design/brand id (12.8%)Relevance (12.4%)
- CovergeSE 201344http://artofselfbranding.com/Act 3how to
discover and apply your brand
- CovergeSE 201345http://artofselfbranding.com/Create a
brandpromise.
- CovergeSE 201346http://artofselfbranding.com/Become
anamnesiacsource:universalpictures
- CovergeSE 201347http://artofselfbranding.com/It is said we are
all three differentpeople: the person we think we are(the one we
have invented), theperson other people think we are(the impression
we make), and theperson we think other people thinkwe are (the one
we fret about).Stephen Bayley
- CovergeSE
201348http://artofselfbranding.com/Stereotypeyourself
- CovergeSE 201349http://artofselfbranding.com/
- CovergeSE 201350http://artofselfbranding.com/The Art of
Self-Branding WorksheetI started The Art of Self-Branding to help
others with their personal brand,and now this worksheet will help
you put those ideas into practice!Part One: Pretend Youre An
AmnesiacA brand is a perceptionof value formed in theminds of
people about acompanys leaders, culture,products, and services.This
perception is formedat every point where cus-tomers interact with
thecompany, from the word-ing of advertising copy, tothe quality of
services andproducts offered, to thetype of people hired, rightdown
to what furniture isin the waiting room.Whats a Brand?Who am I?What
am I?Where am I?Who are you?Howd I get here?The Questions:Name
Relationship Time Known AdjectivesPart Two: Become an
EnvironmentalistThis is a companion piece to Branding from the
Ground Up Workshop.Visit http://www.artofselfbranding.com/ for more
details.Final Tips*RecycleReduceRecoverReuseThe HabitsSimplify:3
adjective chart
- CovergeSE
201351http://artofselfbranding.com/Johari/Nohariwindow
- CovergeSE 201352http://artofselfbranding.com/Become
anenvironmentalist
- CovergeSE 201353http://artofselfbranding.com/Recycle,
Reduce,Recover, Reuse
- CovergeSE 201354http://artofselfbranding.com/Devise a
brandexecution plan.
- CovergeSE 201355http://artofselfbranding.com/Who are you?Who
cares?
- CovergeSE 201356http://artofselfbranding.com/Persist through
CRAPCriticismrejectionassholespressurerichard st. JohnSecrets of
success in 8 words, 3 minutes
- CovergeSE
201357http://artofselfbranding.com/Questions?www.artofselfbranding.com