arrse.co.uk

Olive Net Ltd

• 3 Community Sites– Army Rumour Service– Navy-Net– RearParty

• Stats– 7 million impressions/

month– 250k unique visitors

• National media presence

arrse.co.uk

arrse.co.uk

Ask Tory Defence Spokesman?

• 10 days in March 2010• Worked with Yoosk on FCO

Afghanistan Conference• Embedded on ARRSE– Generated excitement– Existing users (anonymity)

• Aim to produce 5 Qs for Dr Liam Fox to answer

arrse.co.uk

Outcome• Yoosk– 158 Questions– 1,875 votes

• YouTube– 3 videos @ 5 mins– 2,100 views

• ARRSE– 132 replies– 12,500 views

• Total Cost £3k

arrse.co.uk

Olive Net

• 3 Community Sites– Army Rumour Service– Navy-Net– RearParty

• Stats– 7 million impressions/

month– 250k unique visitors

• National media presence