Laundry Shop

• "... the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical contemporary modern measures of performance, such as cost, quality, service, and speed.”

• "encompasses the envisioning of new work strategies, the actual process design activity, and the implementation of the change in all its complex technological, human, and organizational dimensions."

Business Process Improvement/ Re-engineering

BUSINESS PROCESS1. To

eliminate unnecessary steps

2. To reduce opportunities for errors

3. To reduce costs

• ORGANIZATIONAL CULTURE- refers to the MINDSET of employees, including their shared beliefs, values and goals.

• Strong Functional Culture - KEY FACTOR Successful Implementation of

business process improvement or reengineeringhigh employee involvement and participationLong term employmentSense of teamwork

CULTURAL FACTORS

MANAGING ORGANIZATIONAL CHANGE

• Employee Assistance (recurrent problem)

• Real improvement can be successful if management uses the improvement to generate more business rather than to cut the workforce.

• CHANGE CHAMPION – an individual who recognizes the need for change and seeks to bring it about through his or her own efforts.

• • SUCCESFUL CHANGE OF CHAMPION

at a high level in the organizational hierarchy.

Has strong entrepreneurial skills. demonstrates political influence within

the organization. has the ability to persuade and motivate

others.

WELL-DEFINED PROCESS ESTABLISHED FOR CHANGE

• Timetable for certain activities• A set of well-articulated goals• Follow-up

Employee should be aware of:

• The goals of the program• The process by which the program will be

implemented and evaluated• The employee’s role in making the program

a success

OTHER TYPES OF CONSULTANCY WORK

Marketing Research

Marketing Strategy Development

Developing Promotional Campaign

Planning Sales Force Activity

New Product Development

Developing Proposals for Financial Support

Staff Recruitment

Exporting and International Marketing

Marketing Research• It is the process through which managers

discover the nature of the competi ti ve environment in which they are operati ng.

• OBJECTIVE: a. To obtain informati on which

managers can use to support their decision-making

b. To reduce riskc. To enable managers to dedicate

valuable resources in a more reliable way

TWO TYPES:• Primary Research – is information collected for the

specific project.SUBDIVISION:

a. quantitative research b. qualitative researchSecondary Research – based on information that has

been collated earlier for reasons other than the project at hand.

Marketing Strategy Development

• DEFINITION: A product-market strategy whereby an organization introduces its offerings to markets other than those it is currently serving.

Developing Promotional Campaigns

Promotional Campaign

Is any program of activities dedicated to informing customers about a product, stimulating their interest and encouraging purchase.

A series of advertisement using various marketing tools that share the same message and ideas to promote a business or event to a target audience. The typical campaign uses different media resources including internet, newspapers, television, radio, and print advertising.

Planning Sales Force Activity

• KEY ISSUES:1. Overall organization of the team2. Sales team training3. Sales team motivation4. Planning Sales campaigns

New Product Development

• Process of developing a new product or service for the market.

Developing Proposals for Financial Support

• Four Critical Areas:1.Evaluation of the business’s investment needs

2. Identification of funding providers and how they might be contacted

3. Developing an understanding of the criteria employed by funding providers and how these might be addressed

4. Developing communications with funding providers, particularly in relation to proposals and business plans

Staff Recruitment• Important Contributions: 1. assessing the firm’s human resource

requirement 2. creating advertisements (with insights into

both message and medium) to attract the right people

3. developing assessment criteria, interview procedures and possibly psychometric testing of candidates

4. advice on the reimbursement packages new recruits will expect

Exporting and International Marketing

• The most successful moves into international operations are those which are based on sound preliminary research and a thorough understanding of what to expect. The consultant can assist this process of discovery.