John Stack, Head of Digital, Tate

Brochure ➜ Channel ➜ Platform

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• 35% visits to online collection (Art & Artists)

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• 35% visits to online collection (Art & Artists)

• Half branded search and half non-branded

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• 35% visits to online collection (Art & Artists)

• Half branded search and half non-branded

• L-shaped usage

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• 35% visits to online collection (Art & Artists)

• Half branded search and half non-branded

• L-shaped usage

• Archives and Access (HLF-funded digitisation)

• Albums built as part of outreach programme with regional archives and historical societies

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Online learning resources built with Albums

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Online learning resources built with Albums

• Albums for editorial content highlighting

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Online learning resources built with Albums

• Albums for editorial content highlighting

• Albums as part of in gallery digital learning activities

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Online learning resources built with Albums

• Albums for editorial content highlighting

• Albums as part of in gallery digital learning activities

• Share and promote our favourite Albums

• Whereas “access” aligns with museum’s mission, does openness conflict with some of our our values?

• Whereas “access” aligns with museum’s mission, does openness conflict with some of our our values?

• How open can/should our content licences be?

• Whereas “access” aligns with museum’s mission, does openness conflict with some of our our values?

• How open can/should our content licences be?

• What is and isn’t acceptable usage of a museum’s participatory platform?

• Whereas “access” aligns with museum’s mission, does openness conflict with some of our our values?

• How open can/should our content licences be?

• What is and isn’t acceptable usage of a museum’s participatory platform?

• How do we resolve the tension between the museum’s authority and the audience’s interpretation?

John Stack, Head of Digital, Tate