Architecting Social mediaEngineer's approach to social networks

Stefan Urbanek, @Stiivistefan@stiivi.com

December 2011♻ November 2008

Intro

2008: “Is there anyone using Facebook in Slovakia?”

social overload

control

Community

internet

next idea

future event

potential leader

community

community manager

Community Manager

you

plan

nurture

tool

shipment

monitor

–

+

+

++

+

+

–

watch the flow

commentadds

churn

measure

evaluate

? ?

??

???

?? ?

???

???

?

? ?

actyou

accordingly

action:

target and effect

place, group, message, tweet

help, follow, show, connect, leave

keep a diary

(See Travel Record for Travel Activity)

PLACE DAY BEGAN DATE (Mo., Day, YrOctober I,

.) 1969

THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY

8: lOam Wednesdav TIME

P=placed

R=Rece:ved ACTIVITY

In Out Lo LD

8: 10 The President had breakfast.

8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed.

8: 26 The President went to his office.

8: 29 8: 30

8:40 11: 35 8:40 10:25 8:40 11: 05 8:45 II: 02

10: 32 11: 3 0 11: 10 11:40 11: 10 11 :40

11:08

11: 33 P

11: 34 11:36 P

11: 38 11 :43 P

11:47 11:48 R

11:58

12:02 12: 25 12:02 12: 25 12: 08 12: 25

The President met with his Personal Secy, Rose Mary Woods.

The President met with: H. R. Haldeman. As s t Henry A. Kissinger, Asst John R. Ehrlichman, Counsel Bryce N. Harlow, Asst

The President met with: Henry A. Kissinger" Asst

John R. Ehrlichman, Counsel Ronald L. Ziegler, Press Secy

R The President received a long distance call from Hobart Lewis. The call was not completed.

The President telephoned his daughter, Patricia Nixon. The call was not completed.

The President telephoned his Asst, H. R. Haldeman.

The President telephoned Senator William B. Saxbe.

The President received a call from his daughter, Patricia Nixon.

P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed.

The President met with: H. R. Haldeman, Asst Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy

Page I of .3 Page(.).·u.s. GOVERNMENT PRINTING ornCE ,1l69-'"O-332-<l68

(See Travel Record for Travel Activity)

PLACE DAY BEGAN DATE (Mo., Day, YrOctober I,

.) 1969

THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY

8: lOam Wednesdav TIME

P=placed

R=Rece:ved ACTIVITY

In Out Lo LD

8: 10 The President had breakfast.

8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed.

8: 26 The President went to his office.

8: 29 8: 30

8:40 11: 35 8:40 10:25 8:40 11: 05 8:45 II: 02

10: 32 11: 3 0 11: 10 11:40 11: 10 11 :40

11:08

11: 33 P

11: 34 11:36 P

11: 38 11 :43 P

11:47 11:48 R

11:58

12:02 12: 25 12:02 12: 25 12: 08 12: 25

The President met with his Personal Secy, Rose Mary Woods.

The President met with: H. R. Haldeman. As s t Henry A. Kissinger, Asst John R. Ehrlichman, Counsel Bryce N. Harlow, Asst

The President met with: Henry A. Kissinger" Asst

John R. Ehrlichman, Counsel Ronald L. Ziegler, Press Secy

R The President received a long distance call from Hobart Lewis. The call was not completed.

The President telephoned his daughter, Patricia Nixon. The call was not completed.

The President telephoned his Asst, H. R. Haldeman.

The President telephoned Senator William B. Saxbe.

The President received a call from his daughter, Patricia Nixon.

P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed.

The President met with: H. R. Haldeman, Asst Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy

Page I of .3 Page(.).·u.s. GOVERNMENT PRINTING ornCE ,1l69-'"O-332-<l68

(See Travel Record for Travel Activity)

PLACE DAY BEGAN DATE (Mo., Day, YrOctober I,

.) 1969

THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY

8: lOam Wednesdav TIME

P=placed

R=Rece:ved ACTIVITY

In Out Lo LD

8: 10 The President had breakfast.

8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed.

8: 26 The President went to his office.

8: 29 8: 30

8:40 11: 35 8:40 10:25 8:40 11: 05 8:45 II: 02

10: 32 11: 3 0 11: 10 11:40 11: 10 11 :40

11:08

11: 33 P

11: 34 11:36 P

11: 38 11 :43 P

11:47 11:48 R

11:58

12:02 12: 25 12:02 12: 25 12: 08 12: 25

The President met with his Personal Secy, Rose Mary Woods.

The President met with: H. R. Haldeman. As s t Henry A. Kissinger, Asst John R. Ehrlichman, Counsel Bryce N. Harlow, Asst

The President met with: Henry A. Kissinger" Asst

John R. Ehrlichman, Counsel Ronald L. Ziegler, Press Secy

R The President received a long distance call from Hobart Lewis. The call was not completed.

The President telephoned his daughter, Patricia Nixon. The call was not completed.

The President telephoned his Asst, H. R. Haldeman.

The President telephoned Senator William B. Saxbe.

The President received a call from his daughter, Patricia Nixon.

P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed.

The President met with: H. R. Haldeman, Asst Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy

Page I of .3 Page(.).·u.s. GOVERNMENT PRINTING ornCE ,1l69-'"O-332-<l68

(See Travel Record for Travel Activity)

PLACE DAY BEGAN DATE (Mo., Day, YrOctober I,

.) 1969

THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY

8: lOam Wednesdav TIME

P=placed

R=Rece:ved ACTIVITY

In Out Lo LD

8: 10 The President had breakfast.

8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed.

8: 26 The President went to his office.

8: 29 8: 30

8:40 11: 35 8:40 10:25 8:40 11: 05 8:45 II: 02

10: 32 11: 3 0 11: 10 11:40 11: 10 11 :40

11:08

11: 33 P

11: 34 11:36 P

11: 38 11 :43 P

11:47 11:48 R

11:58

12:02 12: 25 12:02 12: 25 12: 08 12: 25

The President met with his Personal Secy, Rose Mary Woods.

The President met with: H. R. Haldeman. As s t Henry A. Kissinger, Asst John R. Ehrlichman, Counsel Bryce N. Harlow, Asst

The President met with: Henry A. Kissinger" Asst

John R. Ehrlichman, Counsel Ronald L. Ziegler, Press Secy

R The President received a long distance call from Hobart Lewis. The call was not completed.

The President telephoned his daughter, Patricia Nixon. The call was not completed.

The President telephoned his Asst, H. R. Haldeman.

The President telephoned Senator William B. Saxbe.

The President received a call from his daughter, Patricia Nixon.

P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed.

The President met with: H. R. Haldeman, Asst Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy

Page I of .3 Page(.).·u.s. GOVERNMENT PRINTING ornCE ,1l69-'"O-332-<l68

match network events

emergencevs. choice

successful idea potential

co-shipper

natural leader

EngineeringA Framework

actual status assesment

strategy development

infrastructure development

seeding and pre-linking

community management

Products and services

Docs and presentations(trainings, case studies)

Open source

Social

G+

Personal page

50

129

~30

~211

49

<10

<10

Facebook

Twitter

Bitbucket

Flickr

Hackernews

Knowerce(CMS)

Databrewery(CMS)

Databrewery blog(tumblr)

Linked in

Slideshare

Scribd

Github

Stack Overflow

Stiivi’s old architecture

plan

act

monitor & measure

evaluate

Conclusion

people

technology processes

||: continuous process :||with participation

Thank you[t\

stiivi.com ngls.sk