Post on 17-May-2015
Cutting-edge Methods and
Future Technology
EVP Arbita Inc httpjmpshally
Recruiting since 1996
6 yrs Corporate sourcing leadership
5 yrs contingency ran $1M+ full desk
4 years consulting with over 200 organizations
Architected and managed centralized research teams
at Motorola Cisco Coke (CCE) Google Microsoft
Raised in Colombia South America
(English is my second language)
Returned Peace Corps Volunteer (Nicaragua rsquo94)
BS in International Business from RIT
To replenish maintain or increase the talent ranks of an organization
Section 1 Social Media - 10am to 1pm
bull Networking activity content automation metrics SEOSEM
LUNCH
Section 2 Lab - 2pm to 5pm
bull Finding passive talent from non-traditional sources
bull Tools to source filter grab and move data increase your productivity
4
Five Advantages Social Media Brings To The Table
Increased presence in
social media elevates
your brand
It is important to
participate and
engage with prospects
on othersrsquo Facebook
pages LinkedIn
Groups Twitter
accounts and Blogs
Many Social Media
communities allow
members access to their
total membership
Your recruiters may use
member email and other
contact information to
make direct and reciprocal
contact with specific
individuals of interest
Your organizationrsquos
activity on Facebook
LinkedIn Twitter and
Blogs results in favorable
organic ranking by
search engines
Drive traffic to your
careers page and
dramatically reduce your
advertising budget
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
EVP Arbita Inc httpjmpshally
Recruiting since 1996
6 yrs Corporate sourcing leadership
5 yrs contingency ran $1M+ full desk
4 years consulting with over 200 organizations
Architected and managed centralized research teams
at Motorola Cisco Coke (CCE) Google Microsoft
Raised in Colombia South America
(English is my second language)
Returned Peace Corps Volunteer (Nicaragua rsquo94)
BS in International Business from RIT
To replenish maintain or increase the talent ranks of an organization
Section 1 Social Media - 10am to 1pm
bull Networking activity content automation metrics SEOSEM
LUNCH
Section 2 Lab - 2pm to 5pm
bull Finding passive talent from non-traditional sources
bull Tools to source filter grab and move data increase your productivity
4
Five Advantages Social Media Brings To The Table
Increased presence in
social media elevates
your brand
It is important to
participate and
engage with prospects
on othersrsquo Facebook
pages LinkedIn
Groups Twitter
accounts and Blogs
Many Social Media
communities allow
members access to their
total membership
Your recruiters may use
member email and other
contact information to
make direct and reciprocal
contact with specific
individuals of interest
Your organizationrsquos
activity on Facebook
LinkedIn Twitter and
Blogs results in favorable
organic ranking by
search engines
Drive traffic to your
careers page and
dramatically reduce your
advertising budget
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
To replenish maintain or increase the talent ranks of an organization
Section 1 Social Media - 10am to 1pm
bull Networking activity content automation metrics SEOSEM
LUNCH
Section 2 Lab - 2pm to 5pm
bull Finding passive talent from non-traditional sources
bull Tools to source filter grab and move data increase your productivity
4
Five Advantages Social Media Brings To The Table
Increased presence in
social media elevates
your brand
It is important to
participate and
engage with prospects
on othersrsquo Facebook
pages LinkedIn
Groups Twitter
accounts and Blogs
Many Social Media
communities allow
members access to their
total membership
Your recruiters may use
member email and other
contact information to
make direct and reciprocal
contact with specific
individuals of interest
Your organizationrsquos
activity on Facebook
LinkedIn Twitter and
Blogs results in favorable
organic ranking by
search engines
Drive traffic to your
careers page and
dramatically reduce your
advertising budget
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Section 1 Social Media - 10am to 1pm
bull Networking activity content automation metrics SEOSEM
LUNCH
Section 2 Lab - 2pm to 5pm
bull Finding passive talent from non-traditional sources
bull Tools to source filter grab and move data increase your productivity
4
Five Advantages Social Media Brings To The Table
Increased presence in
social media elevates
your brand
It is important to
participate and
engage with prospects
on othersrsquo Facebook
pages LinkedIn
Groups Twitter
accounts and Blogs
Many Social Media
communities allow
members access to their
total membership
Your recruiters may use
member email and other
contact information to
make direct and reciprocal
contact with specific
individuals of interest
Your organizationrsquos
activity on Facebook
LinkedIn Twitter and
Blogs results in favorable
organic ranking by
search engines
Drive traffic to your
careers page and
dramatically reduce your
advertising budget
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Five Advantages Social Media Brings To The Table
Increased presence in
social media elevates
your brand
It is important to
participate and
engage with prospects
on othersrsquo Facebook
pages LinkedIn
Groups Twitter
accounts and Blogs
Many Social Media
communities allow
members access to their
total membership
Your recruiters may use
member email and other
contact information to
make direct and reciprocal
contact with specific
individuals of interest
Your organizationrsquos
activity on Facebook
LinkedIn Twitter and
Blogs results in favorable
organic ranking by
search engines
Drive traffic to your
careers page and
dramatically reduce your
advertising budget
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Increased presence in
social media elevates
your brand
It is important to
participate and
engage with prospects
on othersrsquo Facebook
pages LinkedIn
Groups Twitter
accounts and Blogs
Many Social Media
communities allow
members access to their
total membership
Your recruiters may use
member email and other
contact information to
make direct and reciprocal
contact with specific
individuals of interest
Your organizationrsquos
activity on Facebook
LinkedIn Twitter and
Blogs results in favorable
organic ranking by
search engines
Drive traffic to your
careers page and
dramatically reduce your
advertising budget
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Many Social Media
communities allow
members access to their
total membership
Your recruiters may use
member email and other
contact information to
make direct and reciprocal
contact with specific
individuals of interest
Your organizationrsquos
activity on Facebook
LinkedIn Twitter and
Blogs results in favorable
organic ranking by
search engines
Drive traffic to your
careers page and
dramatically reduce your
advertising budget
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Your organizationrsquos
activity on Facebook
LinkedIn Twitter and
Blogs results in favorable
organic ranking by
search engines
Drive traffic to your
careers page and
dramatically reduce your
advertising budget
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo
Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Social Media communities are replete with ldquoword on the streetrdquo
Actionable intelligence gives you a heads-up
Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Five Initiatives You Must Have In Order To Succeed
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Is a dialog not a broadcast
A message is not a conversation
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
1 Go where your prospects are not where you think
they should be - identify key talent channels within
varied social media platforms online Social
Networking reflects our real-world social proclivities
we hang out with others who share our interests and
affiliations
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
2 Compose a Vision Statement describing a robust
approach to social media recruitment to include
acquisition validation analysis and application of
actionable knowledge about key stakeholders for
goal-setting strategy formulation and support HR amp
recruitment missions
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
3 Based on identification of channels above craft a
roadmap on how the entire organization should
engage connect and participate with skill-set
relevant niche sites and online subject matter
influencers to heighten identification of
organizational employment brand
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
4 Assign social media activities in each channel to key
recruitment personnel with an emphasis on
outreach engagement and organic attraction of
dedicated talent audiences
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
5 Implement a communications strategy that fosters
genuine candidate relationships utilizing Web 20 or
ldquosocial mediardquo channels of communication
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Are Social Networks A Useful Source of Candidates
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market
research project ever conducted in the recruitment community
bull Focus group interviews
bull Multiple survey instruments
bull Exhaustive secondary research
bull Analysis from top industry thought leaders
bull Practical wisdom from over 4000 decision makers
bull Ranked list of key sourcing initiatives
bull Participate and get the reports for free
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
No Social Recruiting works only when you empower and
deputize your entire organization to be recruiting evangelists
The way wersquore doing it now there is little reward in comparison
to amount of work Most companies lack an effective strategy for
sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo
as they go often reinventing the wheel
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Blogs among the largest and most active social networking
destinations are almost completely ignored by recruiters
Most companies mistakenly push nothing but job ads to social
networks and in such frequency that it becomes noise nobody
listens to with little to no value-add
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
70 of companies have no strategy for sourcing from niche and
regional networks and 83 have no strategy for sourcing on
blogs both massive yet remain widely overlooked
Not all the tried-and-true methods have been supplanted 90
say Employee Referral programs are much or somewhat better
than social networks The challenge going forward is how to
make social networks and employee referral programs
synergistic
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
RECRUITMENT MARKETING INITIATIVES
USED ON HARD-TO-FILL JOBS
85 Job Boards
78 Social Networks
49 Recruiting Services
41 Sourcing Services
24 SEO
16 SEM
28 ldquootherrdquo
WHICH RECRUITMENT MARKETING
CHANNELS YIELDED MOST QUALIFIED
24 Social Networks
16 Recruiting Services
11 Job Boards
11 Sourcing Services
3 SEO
1 SEM
34 ldquootherrdquo (from ldquono ideardquo to
word of mouth referrals internal
sourcing team etc)
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Stand out among billions
100 complete profile ndash fill summary and specialties
with wordsphrases describing your expertise
Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl
Your past experience should go back 10 years
Concisely explain what you did at each company
Writeget recommendations askanswer questions
Link to your websites (your jobs RSS team blog etc)
Remember its not who you know itrsquos who knows YOU
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Donrsquot be a schitzo - be the same person on all your networks
You are your brand - skip the canned branding rhetoric express your passion for your
industry your job your role branding will come naturally
Donrsquot sell share Advertising turns away connections Share what is useful interesting bits
about you or your company or your product You gain more if you do not sell Donrsquot reveal
the recipe but a little taste goes a long way
Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who
you are and what you care about and what you are doing even an occasional tip about your
favorite burger joint You have multiple interests express that
Write well Bad spelling grammar or punctuation and hasty abbreviations should be
avoided You canrsquot always get it right but confident prose and concise eloquence go a long
way to establish your brand
One you get it stay committed If you are going to do it then
donrsquot just stick your feet in jump all the way in and stick to it
This doesnrsquot mean you have to write constantly every day but
stay involved at some level of frequently at least once every
other week or even weekly
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo
2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community
3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Automation metrics and SEOSEM
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Focus on balance gradual and selective growth
You canrsquot build infrastructure to address all objectives overnight
Start with lt than 1 hr a day until you can prove ROI then increase slowly
Divide activities into 80 high-priority projects and 20 pilot
experiments
High-priority examples
bull Where employees come from where they go when they leave
bull Key thought leaders in your target organizationsrsquo ecosystems
Pilot experiment example
bull Identifying influential online social networking groups (LI FB Blogs)
bull What keywords do your target people Google most frequently
29
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations
You need various types of involvement
bull Creators (writebroadcast)
bull Critics (ratereviewcommentcontribute)
bull Collectors (RSS feedstag)
bull Joiners (visit socnetscreate profile)
bull Spectators (ReadWatchListen)
30
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
For social content
bull 21 of online US consumers are Creators
bull 37 are Critics
bull 69 are Spectators 90-9-1 principle by Jake McKee
bull 90 of visitors will just view content
bull 9 only comment or react to content
bull 1 create it
31
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Determine top 5 direct competitors research their stats (who is linking to them)
Competition is not who you think Find what your potential customers are seeing (Spyfu)
Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc
Add your site to every known Blog Directory (Top 50 supplement in appendix)
Conduct reciprocal link-building strategies with a goal of 15 new back links per week
Generate inbound links from blogs social networking sites social bookmarking sites
List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)
Get your content republished on Facebook Pages Google Groups Yahoo Groups
Keyword research
bull What do people type into Google when they look for your company
bull What do people type into your websitersquos search box
32
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you
Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links
Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs
bull Publish press releases (many free PR submittal sites)
bull Invite guest bloggers to write a blog which will create back link from that persons site to yours
bull NOTE Do not duplicate websites or posts this will get you penalized
33
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral
2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)
3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)
34
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Monitor your evangelists content - and ask them to crosspost notable items of
interest to your target audience (internal and external news)
Source for newsworthy content that your audience will find interesting push to your
networks (use a social distribution tools like Hootsuite Ping or Hellotxt)
Maintain a mobile texting jobsnews list via SMS shortcode that people can
subscribe to (Michael Marlatt recommends the free TextMarks service)
Whenever you see an external online thread that hits one of your sweetspots have
your team comment simultaneously there (gets more attention than a single
response)
ClipIt Diigo Digg Delicious share info you find interesting
35
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
An ideal company careers page on Facebook has
bull A jobs RSS feed instead of multiple individual posts
bull An integrated job search box
bull Employee testimonials company videos and photo streams
bull Highlights of companyrsquos recognition awards andor accolade
bull Either promote and moderate good discussions or donrsquot have them at all
Invite all your stakeholders and customers to be fans of the page so they can
subscribe to your campaigns and achievement updates
Share competitive intelligence blog posts updates and news on your page(s)
Groups are a team project Various friendscolleagues can help manage and
maintain it
Focus your incoming content feeds on things of interest to your stakeholders
Run your teamrsquos Twitter accounts through your Facebook page
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Keep it lively especially in the beginning or it will wither and potentially have a worse
impact on your brand than no page at all
bull Invite industry-relevant peers to join the group to build critical mass of content and
interest and create opportunities for each other
bull Leverage employees but encourage participation from evangelists outside the
company It will add authenticity to the group
bull Especially in the early-going seed the group discussions with provocative open-
ended questions and informative items
bull Create user polls to gather feedback and opinions
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
So you can be found easily create a parent account for your recruitment team
- eg COMPANYcareers COMPANYjobs or just COMPANY
(replace COMPANY with your company nameabbreviation)
Add a mission statement up to 160 characters (Be catchy and keyword-loaded For
the URL link field in the profile create a Twitter landing page on your website that
explains what youre about list of subjects you tweet about and links to your team
members to encourage following
Create individual Twitter accounts for all team members who donrsquot already have
one
Ideally they should have your company name as part of their username
Encourage existing Twitterers on your team to tweet for the company under those
accounts
(source 8 Steps for Building Community on Twitter)
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Best in class example of group tweeting twelpforce
Retweet interesting items from your team and their followersfriends
regularly Retweeting good posts by those in your network boosts their
ego and elicits cooperationreciprocation they see you pay attention to
them and want to learn from them not just self-promoting
Use a standard hashtag for any event where you will have a recruiting
presence so people can find you through your event promotion Tweet
positively about how great your event will be Publicize the hashtag in
your other promotional materials too
(partial source 8 Steps for Building Community on Twitter)
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
To avoid logging inout of accounts get a multi-Twitter account
application to manage them Robust ones include
bull HootSuite (see next section for details)
bull CoTweet lets you tag your replies as being from a particular person
and assign responses to team members
Use connecttweetcom so team members can tweet something to their
individual accounts which then gets auto-re-tweeted by the parent
account
Ask each team member to follow people who tweet in your target
industry function etc
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use
bull As a standalone use bitly (uses jmp which is the shortest of all)
bull Hootsuitecom (uses owly) has integrated metrics
How often are you re-tweeted Check your retweetrank
See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics
bull Model top twitterers with TwitterFriends (see this how-to post)
bull How influential are your tweets Check Twinfluence and Klout
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Run very targeted contextual recruitment advertising to passive prospects
bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included
bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc
bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns
bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo
42
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and
from a website) without leaving the page they are viewing
bull They can click anywhere on your ad to access your Page
bull When they Like your Page a story is published in their wall (shared)
bull This story is eligible to show in Highlights ndash more PR for your page
bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad
bull Check out Wildfireappcom for promoting your Facebook Page
43
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Target by Companies specific companies or by industry and size
Job Titles by function andor seniority (IC Mgr Dir VP CxO)
Geographies up to 10 countries states andor metro areas
Groups a specific or ldquonamedrdquo LinkedIn group
Pay by clicks or impressions budget as low as $50
LinkedInrsquos analytics not enough ndash yoursquoll need Google
Analytics or equivalent for detail
Uncheck the LinkedIn Audience Network
44
Example ad seen only by Accountants at
Manager or Director level with companies
larger than 1000 employees in Atlanta metro
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Finding passive talent from non-traditional sources
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc
Focus on mission critical information from ad-hoc and real-time content such as that being generated by
bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR
bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo
bull Wishlist on Amazon and eBay what books do they read or want to read
46
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Focus on keywords that most uniquely describe
those targets (example Hibernate vs Jboss)
Build a list of target data points like bull Key individuals and thought leaders
bull Names or nickname of teams or groups
bull Company andor organization names
bull Brand names products and categories
bull Key events and locations
47
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Job postings can reveal names of
bull Clients products job titles
bull Internal divisions groups or units
bull Internal software the company uses
You can build org charts from job postings
bull From indeedcom ldquoreports tordquo companymicrosoft
bull Also use ldquoreporting tordquo and other variations
bull Works with siteDOMAINcom as well
Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make
up an ldquoideal candidaterdquo and see you can learn from their response
48
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Focus on companies that employ people like the ones you need
Not all your competitors hire the same people you need
Zoominfo free company search uncovers companies in your space
bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)
JigSaw company search mixes industry sub-industry and
geography download up to 50000 company mini-profiles free
The ldquopeerrdquo method search for 3+ entities in your target niche
bull Example VMWare Citrix VirtualLogix
bull Above can find industry directories analystsrsquo articles other useful intel
49
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc
See if the username exists on any social networks via
bull Usernamecheck (60+ sites)
bull Knowem (120+ sites)
Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users
50
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Gist a person group or any RSS feed by feeding it to
Wordlenet (ie VMWare)
No RSS feed Grab all the text from recent press
releases and paste into Wordle
Wordle resumes from the same department to find
common themes
51
What happens if you
feed a companyrsquos Jobs
RSS feed into Wordle
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)
bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)
bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
52
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
The ldquopeer regressionrdquo method reveals people who
influenced or were influenced by thought leaders
Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l
OR right to left OR back row OR clockwise from)
bull Try names of events groups or companies
Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath
References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo
53
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
What can we learn when we follow companies bull Whorsquos been promoted find out why
bull New hires could it be department growth
bull Departures who else is ready to leave
bull Job openings does this mean new products
Company Search enter an industry keyword add a
postal code limit results by company size (employee
count) and whorsquos hiring
Get notified of company changes
54
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
With a free account you can no longer see the last
names of your 3rd degree connections
Even with a Corporate account you donrsquot see everyone
FOCUS ON search hacks ndash most search engines let
you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Recommended keywords are job titles and company names (each related
group in a separate parenthetical clause ndash see below)
55
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Works only if you have a paid account (even the min)
First find the ldquokeyrdquo of a private profile
Then open a new browser windo
Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Paste the above into the new browser window
Replace USERKEY with the private profilersquos key
Press enter ndash but do NOT press send
56
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Of course you know about Twitter but how about
Twingly Microblogsearch scans Twiiter and 11 others like Jaiku
Identica Bleeper Cirip YouAre and more
Facebook status updates on httpyouropenbookorg
Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments
bull Social Mention httpsocialmentioncom
bull BackType httpwwwbacktypecom
bull coComment httpwwwcocommentcom
57
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Images files and other documents can be found using filetype
Howeverhellip many are converted before being shared online
Look for them in document repositories like
Docstock
Scribd
SlideShare
Toodoc
Use this Custom Search from Arbita to search them with Google
Or search them on Bing just add your keywords
58
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Good people get mentioned in interviews as article
authors members of organizations award winners
Findarticlescom
Highbeamcom
Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT
bull CPA for|with|at Deloitteldquo
Check with your marketing sales or legal dept if they
have Lexis-Nexis
59
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Image search cleans SEO spam bull Returns only web pages containing images with names or tags that
match your search eliminating much of the garbage
bull Try this Google Images example
bull Text used for image classification snippet of text beforeafter image
anchor text on links pointing to image ldquoaltrdquo text of image and image url
Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
60
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Bloggers or the local news often spill the beans
and give juicy details on people they interview bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
61
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Tools to source filter grab and move data
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet
newsgroups postings) or ldquoeverythingrdquo
Monitor whatrsquos going on with your company
competitors and key people for free
Once you get great results from a search engine keep
getting them just as you would resume agent results
from a job board
Setting up competitive job posting alerts using Indeed
or SimplyHired
63
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Publish your searches into RSS feeds from Google
Use iGoogle to organize them into tabs or
Push feeds or alerts into Gmail then search with
Googlersquos built-in sophisticated search engine
64
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
httpwwwcandidatesdirectcom $60month
Searches for LinkedIn profiles publically on search
engines (more networks coming)
Query profiles by keywords like titles companies or
professional certifications
Parses data and populates an Excel spreadsheet on
your local PC which can easily be imported into any
applicant or contact tracking system
Attempts deep search for email amp phone number
65
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Xobni is an Outlook add-in that finds email-related
information faster than Outlook itself and tells you
bull Finds people in your inbox on LinkedIn Facebook
Twitter Xing Hoovers and Salesforce
bull History of your email conversations and calendar items
with person (links to direct messages)
bull Lists of files exchanged with person
bull Names of people in their network
bull Analytics about email usage
66
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)
HootSuite (voted best Twitter app in 1st annual Shorty Awards) has
1 keyword searchtracking
2 URL shortening with metrics
3 integration with Google Analytics
4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm
5 multiple inbox management
6 RSS feed programming and distribution 67
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
1 24-7PressReleasecom
2 1888PressReleasecom
3 ClickPresscom
4 EcommWirecom
5 Free-Press-Releasecom
6 Free-Press-Release-
Centerinfo
7 I-Newswirecom
8 NewswireTodaycom
9 PRcom
10 PR9net
11 PRCompasscom
12 PRUrgentcom
13 PressAboutcom
14 PressMethodcom
15 PRLogorg
16 newsthomasnetcom
17 BetaNewscom
18 SanePRcom
19 PrFreecom
20 PRInsidecom
21 mediasyndicatecom
22 SeenNationcom
69
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom
1 Blogpulsecom
2 Rubbub
3 Weblogs
4 FeedBurner
5 Blogs
6 BlogRollingcom
7 Technoraticom
8 NewsGatorcom
9 Ping-o-maticcom
10 Blogcensusnet
11 Plazoocom
12 FeedCatnet
13 Icerocket
14 ReadABlogcom
15 Mozdexcom
16 FeedShark
17 Loomiacom
18 Feedzie
19 YourFeedscom
20 BlogCatalogcom
21 WeBlogALotcom
22 Feedplexcom
23 Popdexcom
24 Newzfire
25 Feedtimecom
26 RSSHutcom
27 DMOZorg
28 Memigocom
29 NewsisFreecom
30 NewsKnowledgecom 70
31 BlogStreet
32 Fybersearchcom
33 The Truth Laid Bear
34 Feedsfarmcom
35 Blogaramacom
36 Syndic8com
37 Deskfeedscom
38 Boing Boing
39 RSSKnipcom
40 Eatonwebcom
41 Newsmobcom
42 Moreovercom
43 2RSScom
44 Search4RSScom