Post on 26-Jun-2015
description
The Challenges for Aquarius
in becoming more Market Oriented
By Sangeeta Chauhan6th January 2011
supporting individuals get on the road to recovery
Recognise thatThe number of people suffering from drinking, drugs and gambling problems are increasing.
These individuals and their families struggle to be active and involved in society because of the many difficulties and barriers they face.
People need information and support and services that can meet their needs.
There is a need to work with partner organisations nationally for early intervention. (Birmingham initiative hailed as future of 'Big Society‘.)
supporting individuals get on the road to recovery
External factors impacting Aquarius
Political – spending cuts, outsourced services
Economical – high numbers in debt, inability to cope
Social – increasing numbers of individuals needing help
Technical – slower then expected support services
Legal – high crime rates
Environmental –intensity of demands to welfare and LT
Key is not to just review these forces but to agree on strategy for risk taking, harnessing opportunity – managing change
supporting individuals get on the road to recovery
Internal factors impacting Aquarius
Resources
Human – skills and experience
Financial – How to raise more funds
Physical – premises, client access to services
Holistic service delivery – drink, drugs, gambling – in future smoking and obesity
supporting individuals get on the road to recovery
Easily Aquarius can miss opportunities and this impacts on future sustainability ….and survival
supporting individuals get on the road to recovery
What choice does ‘Aquarius’ have?
Increased need for service with less funding
Community organisations have to be more business focused and marketing oriented
supporting individuals get on the road to recovery
Key challenges for marketing orientationCultural Change - from a caring environment (to target driven) with poor structures, systems, processes and management reporting
How to increase Campaigns – so that more people are supported
Keeping up with trends – e.g. healthcare provision, public perception
R&D – how to introduce new technology for gathering information, build knowledge management systems and training and encouraging staff to adopt reporting mechanisms
Develop profile of Aquarius – re-branding as a recognised service provider using track record of best practice and success stories since 1989
Funds – increase pricing mechanisms, develop expertise in tendering submissions and ways other to increase income
supporting individuals get on the road to recovery
Re visit Aquarius business plan, business objectives and re new marketing plans and activitiesRenew Aquarius’ vision, mission, values and what it ultimately wants to achieve? - Support individuals to get back on track and become active citizens - Innovate and develop new models of working - To be experts in field - Gather evidence – impact of intervention against KPI’s
Internal analysis (swot, resources)
Solutions for meeting these challenges
supporting individuals get on the road to recovery
Carry out internal marketingDecide what cultural changes need to be made to achieve goals – everyone as a part to play (PD)
Continuous communications of benefits important – take everyone with you
Embed marketing throughout systems, functions, and processes to add value and also collect key data - ‘build a Knowledge Bank’ and system for management reporting
Review allocation of resources, processes and services – make improvements
Integrate research for future growth – e.g. staff survey
supporting individuals get on the road to recovery
Celebrate SuccessesBuild momentum to work collectively
Communicate regularly – targets, goals and achievements – evaluate what worked what did not and lessons learnt, improvements made
Celebrate Aquarius achievements
Marketing oriented but internal resources-led – this is what can be used to differentiate from competition
Thank you for listening
Any questions