April 22nd - June 5th 2008

Tokyo • Japan

June 3rd, 2008

IndexIndex

IngeoIngeo™™ Earth Month 2008Earth Month 2008

1. The Events and Activities in Tokyo1. The Events and Activities in Tokyo-- invitationinvitation-- photos exhibitionphotos exhibition-- creative gallerycreative gallery-- lookbooklookbook-- round table discussionround table discussion-- cocktail receptioncocktail reception

2. Brand Partners 2. Brand Partners 3. Visitors List 3. Visitors List 4. Media List 4. Media List 5. Press Coverage5. Press Coverage

1. 1. The Events and Activities in TokyoThe Events and Activities in TokyoDate: June 3Date: June 3rdrd, 2008, 2008

Venue: Venue: EcozzeriaEcozzeria

10F Shin 10F Shin MarunouchiMarunouchi Building, Building,

11--55--1 1 MarunouchiMarunouchi, Chiyoda, Chiyoda--kuku, ,

TokyoTokyo

InvitationInvitation sent on May 26, 2008

Save The DateSave The Date sent on May 16, 2008

“Intolerable Beauty” and “Running The Numbers”Created by environmental artist Chris Jordan

Photos ExhibitionPhotos Exhibition

Plastic Bottles

Plastic Cups

Crushed Cars

Sustainable Art Display by Bryan Robert Hamecs

Creative GalleryCreative Gallery

Creative GalleryCreative Gallery

Ingeo™ samples from local brands in Japan

Good Water - official sponsor

Ingeo™ Bottled Water

Creative GalleryCreative Gallery Designers’ Clothings

M.F. Girbaud

Nature VS Future

Gattinoni Wedding Dress

Masako Oka Parson School of Design

Creative GalleryCreative GalleryIngeo™ Cult Seats

Zanottaby Gatti, Paolini, Teodoro

Cappelliniby Christophe Pillet

Morosoby Tord Boontje

LookBookLookBookThe Ingeo™ LookBook is a vivid evidence of the commercial reality of the Ingeo™ eco-lifestyle products available today around the world. They were distributed to the media and visitors attended Ingeo™ Earth Month event in Tokyo.

LookBookLookBook

MoonStar, Japan Asahi Kasei Pax, Japan

• Title: How Responsible Innovation Comes to Everyday Life

• Objective:

To have the most updated overview about how Responsible Innovation is already and concretely part of everyday life for the final consumer. The panelists shared their views from their different perspective how Responsible Innovation has become a real way of life or lifestyle!…and round table is a key step in Ingeo ™ earth month journey to highlight the key fundamentals…

RRound ound TTable able DDiscussioniscussion

RRound ound TTable able DDiscussioniscussion

Panelists:

• Steve Davies - NatureWorks LLC

• Hiroyuki Mori - Sony

• Grant Hall - Good Water

• Chris Jordan - Photographic Artist

• Toshi Ide - Lohas Business Alliance

• Hiroki Yamamura - MoonStar

RRound ound TTable able DDiscussioniscussion

Steve DaviesGlobal Marketing DirectorNatureWorks LLC (US)

Over the last century, oil derived plastics and the fibers made from them have become ubiquitous because of their convenience and performance and truly revolutionized our lives. Now, we believe it is time for nature in turn, to revolutionize plastics. At NatureWorks, we’re doing that by producing a natural based plastic – a plastic made from plants, not oil - a plastic which you’ll hear us calling, simply – Ingeo.

Ingeo Earth Month is an exercise that we kick of on April 22, United Nations Earth Day, with a key theme - that more responsible consumer choices are available – and available today, and that now, these consumer choices can be made without compromise. What we mean is that these are products which perform well, which are emotionally appealing, and which at the same, are more environmentally responsible.

We chose Tokyo as a venur for Ingeo Earth Month venue because Japan is a world leader in innovation and because, I believe, Japan’s business, social and aesthetic senses are suited for our products. It is symbolic that our first business partners were in Japan.”

Toshi IdeDirectorLOHAS Business Alliance

(Japan)

“In order for the companies’ CSR activities to reach LOHAS people, the products must be communicated as authentic and fashionably appealing. If clear messages are given, the consumers can make their choice of businesses/brands and goods. In the past, the concept of “eco” was not good enough to drive consumption. We know people make choices when they consume, so the business must know what it should provide to the consumers who are trying to make a choice. LBA has also conducted research. The nation’s first carbon PASS service has just started. People who support LOHAS tend to buy products that produce less CO2 (or that offset CO2) even if it means to pay 10% more, so the key is “low carbon”. Companies can send their messages by partnering with manufacturers of low CO2 materials.”

Chris Jordan Environmental Artist (US)

“Through my work, I try to express how big the consumer society is. In America, hundreds and thousands of scrap plastics, brand new chargers, hard disk drives and cell phones are heaped up The overwhelming volume makes us think.

Through the experience, I learned that Japan has many LOHAS/green minded people, and those people share one thing: They feel happy doing what they do. I realized it is not about being special or sacrificing. Actually, it is something you can accomplish when you put yourself at the center because it is about improving the quality of your own life.”

Hiroyuki MoriSenior Eco-Products

ProducerSony Corporation

(Japan)

“There were two focuses: to use renewable resources and biomass and to give composability. The law requires recycling, so the resource must be recyclable. Instead of making materials, we are studying the applications. We focused on this product because it is environmental friendly, is renewable, prevents global warming and reduces oil consumption. More importantly, it will help to improve our company’s image. We will develop even more attractive products in the future, but in order to fully utilize what we have, we need know-how. At this point, we are only replacing regular plastics with bioplastics. In the future, we would like to go one step further to provide additional environmental values to the product. By doing so, the consumption will increase and the market penetration will be accelerated.”

Grant HallCEOGood Water (New

Zealand)

“Last year, we developed New Zealand’s first Ingeo™ biobottle. Packages turning into trash had always been our problem: The supposedly healthy drink contributing to an unhealthy environment by becoming trash. That is why it is so important to use sustainable and renewable plastics. The leadership position is accomplished by providing tasteful water and good bio-packaging. It is important to commit to social responsibility and to find a solution that is environmentally friendly without sacrificing the margin. The innovation will enable us to meet the requirement. Life always means choice. Let’s make better choices, then. We don’t need to be perfect. All we have to do is to repeat small steps. A discerning and educated public are demanding socially responsible and environmentally sensitive solutions but they don’t want to sacrifice lifestyle.”

Hiroyoshi YamamuraManager of Technology Development Moonstar (Japan)

“The shoes we manufacture use Ingeo™ bioplastic. We developed the shoes to provide an opportunity for kids to think about the Earth’s environment. The innersole shows a picture of corn and the Earth. The design aims to give the parents an opportunity to explain to their children about the concept. In Tokyo, they are sold at department stores. The price is high, but some green-minded parents are actually buying them. The media has introduced the shoes on many occasions, and they praise the material as unexpectedly flexible unlike regular plastics. Through partnership with Kuraray, Ingeo™ biopolymer and fiber was developed and applied for the innersoles and the commercialization was accomplished. As we call ourselves ‘The Foot Comfort Company’, we will continue the process of commercialization and study how we incorporate the technologies as real functions, and how we come up with designs that are pleasing and appealing to the customers. We would like to switch to biomass at least for domestic products if not for all.”

Cocktail ReceptionCocktail Reception

Celebrate World Environment Day

2.2. Brand PartnersBrand Partners

3. 3. Visitors ListVisitors List About 100 visitors attended the Tokyo event included manufacturers, converters, brands and retailers.

4. 4. Media ListMedia List

20 trade and consumer media attended the Tokyo event. Press kit included the press release, lookbook, brochure and leaflets, Ingeo™ mug as gift.

Press Page Date Circulation Press Value

Fiber Daily 1/6 page June 4, 2008 200,000 Yen300,000

Sankei Daily 1/6 page June 4, 2008 3,000,000 Yen500,000

Fuji Sankei Business

1/8 page June 4, 2008 250,000 Yen300,000

Textile News 1/6 page June 4, 2008 100,000 Yen200,000Mainchi Daily Coming

soon

Altana Coming soon

5. Press Coverage5. Press Coverage

Press ClippingPress Clipping

Fiber Daily

Press ClippingPress Clipping

Sankei Daily

Press ClippingPress Clipping

Fuji Sankei Business

Press ClippingPress Clipping

More to come……

Textile News