Post on 11-Feb-2017
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Growth Hacking Mobile Visit us at stand #126
Start the conversation @urbanairship #growthhacker #appsworld
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A “growth hacker” is a person whose true north is growth. - Sean Ellis
#growthhacker #appsworld
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Marketing: Traditional vs Growth
COMMAND & CONTROL AGILE
Mobile: Viewed as a channel Mobile: The go-to-market strategy
Focus: Selling products Focus: Experience & retention
Customer: Target Customer: Advocate
Messaging: 1 to many broadcast Messaging: 1:1 at scale
Data: Report on campaigns Data: Grow the business
APIs: Create possibilities APIs: Seen as barrier
Testing: Optimise creative Testing: Delight customers
vs
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Your Mobile App is a Product
Product
Growth
Core
*Product-Growth model from Annabelle Satterfield #growthhacker #appsworld
value
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Develop a Two-Sided Benefit
USER BRAND • Reach, engage & retain
customers • Generate repeat
business • Gain user insight • Reduce cost • Operational efficiency
• Easy & convenient • Save money • Save time • Have fun! • Security • Better deals • Be reminded
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If you invest in growth before you have retention, you’re renting users, not acquiring them.
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Multiple touch points 6x more valuable
The more channels that we can engage in with our customers, the better the overall value of the customer. -Tim McCauley, Senior Director, Mcommerce, Walgreens
Cross-Promote & Retarget
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Cross-Channel Expansion
Redbox uses email, SMS, Pinterest and Instagram to connect with engaged (and lapsed!) customers.
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Cross-Channel Acquisition (and Retention!)
Convenient, ubiquitous distribution
• SMS
• Social
• Web Pages
• Mobile Pages
• Banner Ads
• QR Codes
• API
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Steps to Growth Hacking Mobile
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The right team. A shared focus.
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Retention supports growth.
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Track. Optimise. Iterate.
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Omni-channel impact.
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