Rich Media reach out to our mobile phones… Threat or Opportunity for the DS

and Kiosk Industry ?

AppsMarathon26th September 2010

2

Digital Signage & Kiosk solutions come from a true need to communicate with consumers in OOH environments…

3

Gartner research (sept. 2009) – 3 key findings on digital signage :

However……the promised manna appears difficult to deliver!

Usage :

Solutions :

Effectiveness :

retailers shifting from running ad networks to extension of merchandising and branding strategies.

lots available but few have working knowledge of retailer’s operating environment.

present solutions offer poor content effectiveness measuring tools.

4

And……the wave of mobile phone use to interact with consumers is likely to be tidal!

Besides the incredible grow of mobile solutions (21.6 billions mobile app downloads by 2013), it is today clear that the pression is high on legacy solutions such as kiosks, among other reasons because of deployment and operating costs.

2009 2010 20130

5,000

10,000

15,000

20,000

25,000

Mobile App Downloads Predictions (in millions)

Source : Gartner Group - Jan. 2010 - http://www.gartner.com/it/page.jsp?id=1282413

5

Are Digital Signage & Kiosk solutions at risk?

Find vouchers Find the best priceOrganize your shopping

6

A bright future if…… we are smart enough to introduce new INTERACTION MODELS that capitalize on the intrinsic qualities of BOTH Kiosks/DS and Mobile Phones.

Drivers for Consumers Drivers for Retailers / Brands

Mobile

Kiosk

Sense of exclusivityPersonalized serviceMy own device

Practicality

InspirationFun

Value-add / service

Economics

Ease of maintenance

Cost of deploymentOperating costs

Control of environmentTwo ways interactionPersonalized communicationBuild Image

Channel extension

Resilience

7

Creating a strong link between DS andthe public through their mobile phone

Mobile phone becomes a « smartremote control »

Pieces of the communicationdownloadable to the mobile phone

Receive content from the public

Customize the information

Multi-user and free to use

88

2 pratical examples…

9

1. Security and asset protection : Service24

Shop consumers receive a service even during the closing hoursthrough an interactive screen behind the shop window,using their mobile phone as a smart remote control.

Multiple users on an interactive screen

Screen protected via the shop window

Mobile phone advantages : vouchers receiving, contact details sending, profiling, product configuration, mobile payment, …

10

1. Security and asset protection : Service24

Demo

11

1. Security and asset protection : Service24

The user navigates in the screens using his

joystick

12

1. Security and asset protection : Service24

Using the “Map” button…

13

1. Security and asset protection : Service24

Using the “Voucher” button…

14

1. Security and asset protection : Service24

End of demo

15

2. Extending consumer interaction : MyShoppingAssistant

Extend DS scenario to catch the consumer at home with a “Never forget again to buy a product” service.

In the retail, extend DS to give a service (e.g. a recipe) but also to generate new incomes (e.g. up and cross-selling based on browsed recipe)

Link to dynamic mobile couponing

16

Demo

2. Extending consumer interaction : MyShoppingAssistant

At-home, shopping list on mobile phone

Shopping list on mobile phone.

Configuration of added product

To add a product, the consumer can scan its barcode (“I’ve just ended the milk box”)

17

Idle, traditional digital signage broadcast

18

Meanwhile, the consumer scans a barcode with

its mobile.

The consumer scanned pastas, the screen displays product info

19

The consumer navigates in the

screen withits joystick.

Navigation in the main menu

20

The consumer navigates in the

screen withits joystick.

21

Navigation in the main menu

The consumer navigates in the

screen withits joystick.

22

The consumer gets a map for the product (click on map option)

An assistant explains the

consumer what to do with this

screen

23

The consumer gets nutritional values for the product

An assistant explains the

consumer what to do with this

screen

24

The consumer gets recipes propositions for the product

The consumer navigates in the screen with its

joystick.

25

The consumer selected a recipe; he has text, photos and videos for it

An assistant explains the

consumer what to do with this

screen

26

The consumer can put a voucher for this product to his Ping.Ping

Using the option menu

27

The voucher were added to Ping.Ping

28

Suggestions in the right part of the screen

The consumer navigates in the suggestions with

its joystick.

29

The consumer selected the suggested Red WineOnce again,

the consumer navigates in the screen with its

joystick.

30

2. Extending consumer interaction : MyShoppingAssistant

End of demo

2. Extending consumer interaction : MyShoppingAssistant

31

DS should support improving the in-store customer experience

Switch from push-based content to interactivity

Support top basics customers want when shopping, e.g. way-finding, faster check-out, etc.

Gartner recommandationfor successfull DS

Enabled by this scenario

3232

And… only retails? Only screens? Of course not!

Solutions : , Services : mobile development, mobile web

About

Belgian company specialized in mobile software development

Moovade has two distinct offers

34

iPhone, Android, Blackberry, Windows Phone, Java ME, SymbianMobile Web & WidgetsSolutions portability

34

www.moovade.cominfo@moovade.com

twitter.com/moovade

Thank you for your attention

Porte de Lorette, 784600 Visé - Belgium+32 4 379 86 27

3535

Appendixes

MMS

Web mobile

Freedom of MovementControlled No limit

Richness ofInteraction

Rich

Poor

What are those mobile technologies &how can they bring a value-add to DS & kiosk solutions?

SMS

NFC

Bluetooth Pull &Captive Portal

Bluetooth Push

37

Worldwide mobile phone sales : 6.1% decrease

Smartphone sales : 27% increase

37

Between Q2 2008 & Q2 2009

Are consumers ready for Interact?

Source : Forrester ResearchSource : Gartner Group - http://www.gartner.com/it/page.jsp?id=1126812

2009 : European mobile Internet users : 17%

Polarization of the installed base : low cost or smartphones

Consumers are equipped and do much more than giving calls and texting

38

: Shops & exhibitions

39

: Tetris on a building

39