Apps in eCommerce

Post on 12-Jan-2017

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Transcript of Apps in eCommerce

TO APP OR NOT TO APPMobile Apps in e-commerce

Robert Priscu – VP Business DevelopmentZemingo Group

Robert@zemingo.com

A word about Largest mobile service house in Israel Founded 2008, 120 Employees today Over 500 apps developed The only end-to-end Mobile development

house

Design - Development - Marketing

Global Mobile Retail Commerce

Some facts & figures

We’ve crossed the line…

UK & Japan selling more on mobile than on desktop!Criteo consumer mobile report 2016

Smartphone vs. tablets

It’s smartphones all the way!Criteo consumer mobile report 2016

iOS vs. Android

iOS, but Android is catching up! (Numbers are biased…)

Criteo consumer mobile report 2016

App vs. mobile web

Apps deliver 2X new user retention power!

MOBILE BROWSER

APP

2X

Criteo consumer mobile report 2016

App vs. mobile web

Apps deliver 54% of all mobile transactions!

Criteo consumer mobile report 2016

App vs. mobile web

Apps conversion rates are unmatched!

MOBILE BROWSER

APPDESKTOP

2X

1.5X

Criteo consumer mobile report 2016

App is the way to go!Or is it?

App used vs. time spent

Apps have reached saturation long ago!

2012 2013 2014 2015

23 Min.30 Min.

37 Min. 40 Min.

26.5 26.8 26.7 27.1 Average no. of apps used - last 30 days:

The Nielsen Company 2015

Customers are picky!“60% of consumers that shop online have 2 apps (or less!) on their device.

21% Don’t have any at all.”The state of mobile apps for retailers, Forrester 2015

The small print…“Retailers who's apps offer advance capabilities like home screen presence, instant loading, offline content, push notifications, personalization and access to native functionality create richer consumer experience and see 15% increase in transactions YoY”

Criteo consumer mobile report 2016

Application vs. Craplication

Wrap up!Pay attention, this is what you need to

know

You should go for an app if:1. You are willing to invest $$$ in a top quality app!2. You are a frequently used top brand3. You plan to leave some money on the phone4. There is a additional user experience beyond the

commerce, especially if you have a physical device (e.g Nespresso, FLIR)

None of the above?

Invest in an excellent web m-commerce or use 3rd party web distribution channel!

Interested in this presentation or need to develop a mobile app?

Contact Me: Robert@Zemingo.com

Robert PriscuVP Business DevelopmentZemingo Group