Post on 16-Dec-2015
AppraisalPoint
Prepared for Reid Hadley & Rob Hronek, PrincipalsBridgeport Appraisal LLC
Presented by Casey Ward, PrincipalFutureWorks, Inc.
Brand Development Presentation
TM
Criterion
Red as the dominant color
Depict speed and motion
Reflect the essence of the company
Technology/Web feel
TM
AppraisalPoint Brand Development Presentation
AssumptionsEntire name embedded in the mark
Useable with or without “com”
Simple, economically reproducible
Instant eye appeal
TM
AppraisalPoint Brand Development Presentation
Straight forward, strong red “A”
Non-serif, architectural looking fontDraws the eye to the beginning
Leads from left to right
The Mark