Applying the evidence to tackle smoking in pregnancy.

Joined up thinking and planning

Hilary Wareing: Tobacco Control Collaborating CentreTina Williams: Tobacco Free Futures

• Increase awareness of harm• Increase identification• Increase referrals• Increase engagement with the Stop

Smoking Services• Increase smoking quit data• Increase smokefree pregnancies

= reduction in prevalence of smoking at time of delivery

What do we need to do to reduce prevalence?

Combining Incentives and babyClear

Incentive Scheme babyClear

       

SQD (100) 100% Screened (100) 100%

       

    Engaged (50) 50%

       

4/52 Quit (69) 69% 4/52 Quit (25) 50%

       

Quit at ToD (49) 71%    

 Quit at 12 weeks post-partum

(142) 51% Plus

    DNA offered RPI (50) 50%

       

    4/52 Quit (25) 50%

       

       

• What are you doing?

• What is it intended to change? (e.g referrals, quit rates, professional behaviour.)

• How do you know it works?

Key Questions

Tobacco Control Collaborating Centre

Unit 9 | Hatton Technology Park

Hatton | Warwick | CV35 8XB

Tel: 01926 490190

Fax: 01926 678698

Email: hwareing@pmaresearch.co.uk