Post on 08-Jul-2015
description
Applying Anti-Counterfeiting RFID Chip into Nike Shoes
The World Customs Organization's (WCO) second Illicit Trade Reportreveals the most counterfeited brands by number of customs cases in 2013.
Nike came first in the top 15most counterfeited brands in 2013
Fake Nikes : 90% of Nikes on eBay are FAKE!Published by hieroglyphicx
Non-Replicable Tag
See more…New NFC Solution Prevents Counterfeit Liquor in Taiwan
An NFC tag that transmits a unique
'encrypted verification code' only
once, via an NFC-enabled phone
running a special app, and is then
encoded with a new encrypted
verification code, thereby
preventing tag cloning.
Tap the NFC tag to interrogate the verification code
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2
3 4
1
2
3
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To transmit the dynamic verification code which changed each time
it’s read, and the verification code will be expired in few seconds,
To transmit object’s ID, verification code(Code A) and event-based
data to global verification server
5
Global server encrypt ID-based and event-based data to generate
another verification code(Code B).
interrogate
Code A, UID, event data
Code A, UID, event data
Generate Code B
Compare Code A, B
5 To compare Code A and B will lead to the authentication result.
Any user can verify the authentication of products or documents before or after purchase via their mobile phone.
This certificate can not assure anything, this seller is still selling FAKE Nike shoes.
e-Commerce Authentication
The sellers can verify their products while put them
on shelves
Buyer can check the verification status before
purchase
Moreover, buyer can ask seller to do authentication
interactively online
e-Commerce Authentication
Verify it Now
Buyer can ask seller to do online authentication
e-Commerce Authentication
Verify It Now
Seller
Once buyer press w
1. It will trigger an interrogation screen pop on seller’s mobile phone.
2. Seller has to put the NFC mobile phone upon the RFID tag and send a verification code back to buyer.
Verify It Now
e-Commerce Authentication
Verify It Now
Seller has sent a verification code back:
83EC8BB7EBE405DCF9FB
After 30 seconds, code will be expired.
Verify it Cancel
Once the seller send back a verification code, buyer will see a pop screen for verification
Once push the verify it button, the code will send to Genuine Service Center for authentication.
e-Commerce Authentication
Verify It Now
Seller has sent a verification code back:
83EC8BB7EBE405DCF9FB
After 30 seconds, code will be expired.
Verify it Cancel
Once the seller send back a verification code, buyer will see a pop screen for verification, once push the verify it button, the code will send to Genuine Service Center for authentication.
The verification code will be changed each time
The verification code will be expired in seconds
Clone of verification code is ineffective to counterfeit products.
Product detail and count of verification will be displayed
e-Commerce Authentication
Verify It Now
Seller has sent a verification code back:
83EC8BB7EBE405DCF9FB
After 30 seconds, code will be expired.
Verify it Cancel
Once the seller send back a verification code, buyer will see a pop screen for verification, once push the verify it button, the code will send to Genuine Service Center for authentication.
1. The use of an NFC phone to read a tag on a consumer product in order to obtain a benefit provided by the manufacturer or retailer.
2. In return surprise the user with hidden benefits ranging from free merchandise toNIKE+ and a lot of options in-between.
PhoneKey NFC-based product can be enhance the power of marketing and promotions.
Situation when a producer or supplier bypasses the normal channel of distribution and sells directly to the end user.
Channel Conflict
Avoid Channel Conflict
When consumers verify their shoes with their mobile phone, Nike will obtain a product’s ID and a IP address, which can unveil where the product is.
Overproduction is a situation
characterized by an excess of a given
product or service on the market.
Overproduction
Avoid Overproduction
Shoe has its own batch number with RFID chip embedded, quantity of RFID chips are limited for each pilot production.
Manufacturer can not overproduction. Against counterfeiting and cloning.
Owner Registration
Buyer can register their product online, and they can claim their owner ship
Celebrities can donate their used products.
Draw a winning numberBuyers can scan their shoes to draw some rewards.