Post on 23-Feb-2017
Disrupt Arnd Brugman (Mobile) Innovator
Contextual People First Design
‘…more and more companies are discovering that not only is usability good for users, it’s also good business.’
Susan Weinschenk, Chief of Technical Staff Human Factors International Usability: A Business Case
UX Design? A person’s perceptions and responses that result from the use and/or anticipated use of a product, system or service.
Visio
n
ISO 9241-110:2010 (clause 2.15)
Mobile First
Digital First
People First
A brief overview of the past
Digital First Mobile First
People First
Crappy Usable
Awesome
Fixed Dynamic Agile
Technical
Desktop Mobile+
Journey
Experience
Flexibility
Drive
Scope
Gra
ce
fully D
eg
rad
ed
Prog
ressive
ly Enh
an
ce
d
Co
nte
xt Aw
are
Features Relations
Perspective
It’s not about (screen) size
User Centric, People First
UX Design involves a person’s behaviors, attitudes, and emotions about using a particular product, system or service.
http://en.wikipedia.org/wiki/User_experience
Devils Triangle
Cheaper Faster
Better
Why
How
Start with Why?
What
Simon Sinek
Contextual Intention
The role of IT
B T
The new role of IT
BT
The Nexus of Forces
Nexus
SMAC
SOCIAL, MOBILE, ANALYTICS, CLOUD
The New Enterprise IT Model
B - SMAC + ioT
Social
Mobile
Analytics
Cloud
Things
3rd platform
Applied is a verb Innovation
1.Exponen*algrowthoftechnology.Theconsequentdisrup*veinnova*onsputpressureonexis*ngcompanies.Owingtotheconstantlychanging(business)environment,companieshavetoconstantlychangeandadapt(Con*nuousDesign).2.Itisimpera*vethatacorporatecultureiscreatedinwhichinnova*onisembraced,insteadofconfrontedwithfeelingsofdistrustorresistance.Innova*onmustbecomethemajorprocesswithinacompany.3.Trustmadescalablebytechnology.Fromcentrallycontrolledorganiza*onswearemovingtowardsdecentralized,distributedplaJorms.Exis*ngcompaniesmustbeunbundled.Thephysicalworldwillbeorganizedandstructuralizedinsubstan*allydifferentwaysfromthosetowhichweareaccustomed,thankstothedeploymentofdigitaltechnology.Asadirectresult,ITandbusinesswillmergeseamlesslyintooneanother.Onepossibleconsequenceofthisisariseintechnologicalunemployment,asworkisincreasinglytakenoverbyrobotsandalgorithms.4.PlaJormeconomyplayerssuchasBitcoin,AirbnbandUbershowusaworldinwhichtransparencyisthenewnorm,andwhere,asaconsequence,everyonecanassessoneanother.Itisnolongeraboutownership/possession/controlofproducts,butabouthavingaccessto/controllingallkindsofservices.Thisrequiresandopensupallkindsofpossibili*esfornewworkingmethods.Reputa*onbecomesthenewcurrency.5.Informa*ontechnologydemocra*zes.Now,theconsumerpossessesthetoolstoop*mizehisexperience.Thecustomeristheradiantcentralpoint,thelinchpinaroundwhichtheneweconomicsystemsrevolve.Morethanever,thecustomerisking.6.Theanxiouscustomerobsessionfromthepasthasmadewayforawaveofnewopportuni*es.ThankstoSMACT,itisnowpossibletocreatesurprisingcustomerexperiencesatallconceivablemobile-contactmoments.AZertheini*altransforma*onofatomsintobits,theynowmaterializeonceagainintheactualityofourphysicalworld.Withafurtherthrustofbitsintoatoms,thecircleofservicetothecustomerwillbeclosedwithafocusonMobileMomentstoaccommodateeveryneedandwish.7.TheroleoftheCIOwillbetheoutcomeofadilemma*cdebatewhichMichaelRaynorandClaytonChristensen,authorofTheInnovator’sSolu*on,characterizeasfollows:
CONCLUSION AND CONSIDERATIONS