1

Marketing Socially

Robyn Tippins

Community Manager, YDN

rtippins@yahoo-inc.com

Why?

Source: Universal McCann Wave 3 (April 2008)

83%

55%

Where are your customers?

Source: Universal McCann Wave 3 (April 2008)

83%

55%

Where are your customers?

How?

Viral

Forced Invite

Invite After Action

Lifestream actions

Lifestream actions

1:1

Value

Objective"You can build a great application that is used by millions

of people, but if it doesn’t help you with your business, what’s the point?"

Neil Patel, Search Engine Land

Awareness/PR

Traffic

Money

Money

Where?

• #1 in 7 verticals

• 18 of Yahoo’s products are #1 or #2 in their category

• 600M unique visitors a month, 260M signed in

• 180B page views per month

• 235B user minutes a month

• Over 10B user relationships

Sleepyblogger.com | Gamingandtech.comTwitter: duzinsEmail: robyn@sleepyblogger.comPhone: 510-579-5558YIM: therealrobyntippins | AIM: robyntippins

Robyn Tippins

Community ManagerYahoo! Developer Network

developer.yahoo.com