Post on 15-Apr-2017
APPLE INC.“Stay hungry. Stay foolish.”
CONTENTS• About company.• Vision and
Mission statement.
• History.• Facts.• Best products.• SWOT analysis.• Competitors.• Summary.
ABOUT COMPANY
HQ in Cupertino,
California, U.S.
Founded by Steve Jobs, Steve Wozniak as Apple Computer, Inc.Renamed as Apple Inc. onJanuary 9, 2007.
Designs, develops, and sells
consumer electronics,
computersoftware, and
online services.478 Apple retail stores
in 17Countries.
Website www.apple.com (http://www.apple.com)
VISION AND MISSION VISION -
“Man is the creator of change in this world. As such he should be above systems and structures,
and not subordinate to them.”
MISSION - “Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world through
its innovative hardware, software and internet offerings.”
HISTORYApple I -
1976Apple II -
1977
Macintosh-
1984
Steve Jobs discharged
from Apple - 1985
Jobs was brought back as interim CEO -
1997
To save his Apple
$ 233.7 bn in 2015
FINANCIAL HISTORY
FACTS
The fastest growing company in history.
Apple was the first company to mass market
GUI basedComputers.
World's largest IT companyby revenue.
World's largest technology company
by total assets
One billion actively used Apple productsWorldwide.
World's most valuable brand with
a valuation of $118.9
billion.
“Said to be one of the most photographed landmarks in the world.”
THE CUBE
BEST PRODUCTS
iMac iPod iPod Nano iPad
Mac Book AiriPhone 4s iPhone 5s iPhone 5C
WHY APPLE
Unique products.
Innovative design skills.
Continued investment in
R&D.
Genius marketing tactic.Consumer focused marketing.
Looks, feels, and operate
like no other device.
TOP 10 GLOBAL BRANDS 2015
BRAND STRATEGY MODEL
SWOT Analysis
1. Faithful customers
2. leading innovator
3. Strong financial performance
4. Brand reputation
1. High price2. Decreasing market share3. Change in management4. Long term gross margin decline
STRENGTH WEAKNESS
SWOT AnalysisOPPORTUNITY THREAT
1. High demand of iPad mini and iPhone 52. iTV launch3. Growth of tablet and smartphone markets4. Strong growth of mobile advertising market
1. Rapid technological change2. 2013 tax increases3. Rising pay levels for Foxconn workers4. Strong dollar
COMPETITORS
WHAT’S NEXT
SUMMARY
DISCLAIMERCreated by Shubham Chaudhary, ISM Dhanbad,
during marketing internship under Prof. Sameer Mathur, IIM Lucknow.
Prof. Sameer MathurIIM Lucknow