Post on 13-Apr-2017
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LinkedIn 101: The BasicsAndrea CarlosLinkedIn
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Join Our Upcoming Webinars
Tues, 11/29: Part II - Elevating Awareness of Your Nonprofit • Company pages, followers, status updates
Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board members/employees,
building fundraising relationships
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Agenda
1. What is LinkedIn?2. Building a Great Profile3. Growing Your Connections4. Exploring Career Paths
What is LinkedIn?
LinkedIn is the world’s largest professional social network
LinkedIn is a social media platform for your professional self
400M+ Members across the globe
Our vision: create economic opportunity for every member of the global workforce
A set of circumstances that makes it possible to do something
A chance for employment or promotion
op·por·tu·ni·tynoun
205 Countries
9 Million+Nonprofit Professionals
212,000+Nonprofit Organizations
23M following nonprofits!
Nonprofits on LinkedIn
LinkedIn is the place to show off your professional side
What makes LinkedIn different?
Other social networks focus on your personal life
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I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s a great photo of my donut
Here’s a donut recipe
I’m listening to “Donuts”
Anyone want some donuts?
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• My skills include donut eating• I’m qualified in donut making• I work in the donut industry• I’m looking for a job at a donut company• I’m connected to donut experts• Here’s a video / photo / recipe for donuts
You already have the materials for building a great career!
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Career
Education
ClubsGoals
Interests
Values Skills
LinkedIn can help you to develop and showcase yourself professionally, which can lead to future internship & job opportunities!
Building a Great Profile
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Build a strong profile: The best profiles are complete & dynamic
Passive vs. Active Candidates
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Of people hired on LinkedIn are passive candidates
70%FACT:
Add a professional photo
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More views with a profile photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 15
Write an attention-grabbing headline
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Explain what it is you do
Show your passion and value
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Draft a compelling summary
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• Focus on career accomplishments and aspirations
• Recommend 40 words or more
• Include keywords – not buzzwords
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Detail your Education
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Enter your School(s) and Dates
Ignore “Degree” field if not relevant
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Detail your work Experience
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Definitely include summer jobs, part-time jobs, work experience
Keep the description concise – e.g. use bullets
What did you achieve, deliver, learn?
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Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
Add examples of your work in photos presentations & videos
Give a dynamic, visually appealing representation of your professional story
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Detail your past work experience
More profile views than those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 21
Add skills and get endorsed
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Adding skills and expertise also helps you show up in relevant searches!
What are your areas of expertise? Add at least 5 skills right now!
TIP:
If you endorse other people, they are more likely to endorse you in return!
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Other Examples:• Sales• Photography• Cooking• Customer Service
Include Volunteer Experiences & Causes
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More profile views than those without
6x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing23
41% of Hiring Managers consider volunteer experience equally as valuable as professional experience
41%
Add your program to the “Organization” section
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Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 24
• Connect with other alumni
• Pay it forward: coach or mentor current Summer Search youth
• Stay in touch
Ask for recommendations that add credibility and flavor
Tips for getting strong recommendations:
Ask former professors, colleagues, clients
Remind them of your past projects and accomplishments
Recommendations should showcase a diverse set of skills & strengths
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In summary:
1. Get your Photo and Headline up – these are the first things people see
2. Complete these important sections – Summary, Education, Experience, Volunteer & Causes, and Organization
3. See if you can include even more information in your profile, such as Languages or Awards
4. You can also continue to share content beyond your profile, like with updates and longer-form posts.
Growing Your Connections
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How can LinkedIn help you?
• Create and showcase your online “professional presence” including:• Your education and work qualifications • Your skills• Your potential
• Build your “network” of people to keep in touch with and who can help you:• Find a job• Find a mentor to learn from• Share useful information that will help you succeed in the working world
• Research career paths, evaluate your options and apply for jobs• Check out different companies, the jobs and the people who work there• Check out universities and courses, and the careers graduates go into afterwards• Follow companies, sectors, and interesting, influential people in areas of interest
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Your network is like your teammates on a sports team
You all want to help each other reach your professional goals
Your LinkedIn Network
And help you reach your goals through:
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Your network can point you in the right direction,
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IntroductionsYour network can connect you to
other people you want to learn from or work with
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ReferralsIf someone in your network knows of an opportunity in your area of
interest, they can recommend you as a good fit!
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Swapping KnowledgeYou can learn from your network and what they share on LinkedIn. Your network can also help give you career advice and tips for
reaching your goals
Your Network: your personal
network
Your network’s network:your board’s network + your coworkers’ network, etc…
YOU
How many people do YOU know?
Billionsof professional relationships
400M+members
2B+Member updates per week
LinkedIn has a wealth of information on the people & companies with whom you want to build relationships
This is why connections matter1st Degree
2nd Degree
3rd Degree
110,000
✓ Board Members✓ Staff
✓ Donors✓ Volunteers
Connect with…
4,000,000
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Connections: Invite people to your party
If you don’t have connections, no one will get invitations to the “Me Party!”
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Get “Liked” on LinkedIn
If you have no followers on Instagram, you aren’t going to
get any “likes”
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Similarly, if you don’t have any connections on LinkedIn, you aren’t going
to be connected with any opportunities
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Develop your “network”
Teacher
Aunt who works for local restaurant Friends
Summer job boss
Friends outside school
Connect to people you know
Consider the future “unknown opportunities”
Connect with Volunteers & Board Members
✓ Ask volunteers and board members to add their work with you to their LinkedIn profile
✓ Build an auto-response:When a volunteer signs up, send them an automated email asking them to include their involvement on their LinkedIn profile
✓Summarize events in blog posts, and ask your volunteers to share on with their networks on LinkedIn
Status updates go a long way to generate awareness
✓ Post at peak activity times ✓ Lead with a catchy first line ✓ Reciprocate
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EtiquetteContacting the right people in the right way
Send personalized invitations to remind people how you know them
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Grow your network
Start at the profile to ensure you have the option to create a personal message.
Send personalized invitations with context
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Grow your network
Start at the profile to ensure you have the option to create a personal message.
On mobile: 1
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Ask your network for introductions if you’re looking for a job or just want to learn more
Hi Connie, I see that you work with Lindsey at LinkedIn. I am interested in speaking with her to learn about internship opportunities at the company. Would you be willing to introduce me so I can ask her for her guidance? Of course, if you are not comfortable, I will understand. Thanks for considering my request!Sincerely,Amy
Amy Gomez
In summary:
1. Request connections from friends, teachers, parents’ friends
2. Always add a personal message to an invitation to connect, giving context
3. The more connections you have, the bigger your network, and the better your chances of finding someone who can help you into a company or job in the future (or knows someone else who can)
4. The #1 activity on LinkedIn? Looking at profiles. So make sure your profile is up-to-speed before you start connecting
Exploring Career Paths(while in college & beyond)
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How can LinkedIn help you?
• Create and showcase your online “professional presence” including:• Your education and work qualifications • Your skills• Your potential
• Build your “network” of people to keep in touch with and who can help you:• Find a job• Find a mentor to learn from• Share useful information that will help you succeed in the working world
• Research career paths, evaluate your options and apply for jobs• Get served up content that is relevant to you based on your interests and major• Check out different companies, the jobs and the people who work there• Follow companies, sectors, and interesting, influential people in areas of interest
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25,000+Universities & Colleges on
LinkedIn worldwide
LinkedIn Students
Introducing...
■ Discover career paths based on school and major
■ Learn from alumni and get tips for reaching out
■ Read recommended articles to get ahead of the job search
■ Explore companies especially the ones popular with alumni
■ Check out jobs appropriate for students and their major, save them, and apply when you’re ready
Positioned for guidance and discovery…delivering 5 fresh ideas daily
Meet Julianna, she’s looking for her first job
Julianna Ramos■ Senior at San Jose State University
■ Psychology Major
■ Graduating in 2016
Step one, Julianna creates a LinkedIn account...
Julianna inputs her school, major, and graduation year...
Let’s talk a look at her five new ideas for the day...
Based on her major, Julianna might want to consider the role of a marketing specialist
On the home screen, Julianna is delivered 5 ideas a day...
Alumni who studied psychology and have this role
To keep her ahead of the game, she reads custom content and stories chosen by other students
On the home screen, Julianna is delivered 5 ideas a day...
She might be interested in companies like Apple that tend to hire students from her school
On the home screen, Julianna is delivered 5 insights a day...
Julianna sees alumni with similar majors whose career paths she might want to view and reach out to for advice
On the home screen, Julianna is delivered 5 ideas a day...
Jobs are presented to Julianna that fit her background and skill level
On the home screen, Julianna is delivered 5 ideas a day...
Quickly ‘star’ to save and apply when she’s ready
In five quick swipes, Julianna has discovered:
■ New roles and companies to consider
■ New people to reach out to
■ New jobs to apply for
Starred roles, jobs, companies, and articles can be accessed under ‘My Stuff’, LinkedIn.com and other LinkedIn apps.
And, viola! Julianna is done for the day...
For ‘starred’ items, Julianna can access them under ‘My Stuff’...
After starring potential jobs, roles, companies, and alumni, Julie can take the next step by researching these insights further and applying for jobs
Adjust profile and account settings here (e.g. reminders etc.)
In addition to discovering, Julianna can also search for specific roles...
■ Learn about the function
■ Explore:○ Job openings for this role○ Alumni who have this role○ Top companies for this role○ Tops skills required for the role○ Similar roles
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Whether you are finding a job or just want to explore, search is a powerful tool on LinkedIn!
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The people in your network can tell you about jobs, internships, volunteer programs, events and more. This is why logging in at
least 1 x per week matters
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LinkedIn All-Star
First stop
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Your career goals
Next Stop
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Join Our Upcoming Webinars
Tues, 11/29: Part II - Elevating Awareness of Your Nonprofit • Company pages, followers, status updates
Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board members/employees,
building fundraising relationships