Innovation in food-processing

Samuel AhnineClémentine Faisant

Tiao Sayana MahindhoratepJuliette Nou

Olivier SultanJulien Teyssier

January 2007

“Gestion de Projet Innovant”

Backer: Hannu Makkonen

Tutors: Derek MainwaringKrys Markowsky

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Outline

• Project presentation• Methodology

– Team organization– Tasks schedule– Tools

• Food-processing sector• Interviews• Analysis• Conclusion

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Project presentation

• Subject:– Deciding on a new technological investment

• Objective:

– To validate theories about innovation adoptiondecision-making process and to compare with studiesrealized in Finland

�Contacts with food-processing firms� Interviews�Global analysis

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Project presentation

• Models of innovation:– Sequential models– Serendipitous models– Political models

• Interests:– A concrete application of our management skills– Direct links with managers– Our interest about food-processing– Concrete view of company process on innovative project– To improve our professional English

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Food-processing sector

• Low expansion (in comparison with other sectors)

� +0.9% turnover of food-processing companies

• Different industrial activities:

– Dairy, crop, organic products

– Distributors

– Wines and liquor

– Fish and aquiculture

– Cattle and meat

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Team presentation

• 3 Girls � majoring in Biotechnology• 3 Boys � majoring in Computer Science

• Triple competencies– Management– Biotechnology– Computer science

• An efficient mix of personalities

Complementarity

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Methodology• Communication:

– Meetings� Check our work

– E-mail� Communicate quickly

– Content Management System� Dokeos� Diffusion our publication� Communicate our content

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Management Project

• Named Clementine as a project chief

– Coordination of the team

• To share tasks

• Pert diagram

– Tasks schedule– Estimate our advancement

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Tasks schedule

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Methodology• Study theories

– First reading– Splitting chapters– Brainstorming => Mix of our ideas

• The Black Box– To understand in deep the subject– To bring a global view– To define the limits– To help us to make the questionnaire

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The black box• First version

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The black box• Second version

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Methodology

• Contacts:

– E-Mailing and phoning

�Send a short presentation: flyer

– The relationships

� In the school:– Yannick Le Gall

� In the group:– Olivier Sultan

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Methodology

• Interview

– Three interviews:

1. Face to face interview: in the school2. Phoning conference: in the school3. Visio conference: three remote areas

– The guidelines of interviews was done by thequestionnaire

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Questionnaire framework

• Presentation

– Company, manager and activity

• Context around the innovation

• Different solutions?

• Actors in decision-making process

• Decision criteria

• Global duration of the process

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Interviews

• 3 interviews:

– Yannick Le Gall, R&D Manager in the cheesedepartment

– Eric Vouland, Director of Innovation & developmentdepartment in natural fruit and vegetal ingredients

– Isabelle Sultan, Products Manager in an internationaldairy company

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N°1 European dairy companyGroup strategy Marketing department

Supplier

R&D department

Production reorganization Increase series ofproducts

Innovative machine proposal

CEO

Financialdepartment

Productiondepartment

INNOVATION ADOPTION

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Group strategy

I & D DepartmentGain market share

Innovative proposals

INNOVATION ADOPTION

Team projectI &D Department Sales Department

Purchase Department Production Department

I & D Manager MarketingFeasibility study, gain evaluation Market study

Low price High price

I & D Department CEO

Diana naturals

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Danone Russia

Marketing Department

Identified business source

Tested concepts

INNOVATION ADOPTION

Team projectMarketing Department Production Department

Logistics Department Sales Department…

Feasibility study, gain evaluation, market study…

Innovation comity(CEO and all departments directors)

Innovation comity

Human resources

Danone

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Analysis

• 2 kinds of management:

– Familial organization � Centred decision power– International organization � Formalized decision

process

• Different approaches of innovation:– Techno-push– Market-pull– Integrated (Techno-push and market-pull)

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Analysis

• Links with Makkonen’s models:

– Diana naturals� Serendipitous and sequential model

– Danone� Political model

– N°1 European dairy group� Familial model

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Conclusion

• Difficulties to precise the goal of the subject

• Use of management tools

• Multicultural environment

• Real vision of decision-making process

• Great opportunity to create professional contacts

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Thanks for yourattention