BEING A MARGARET MEAD FOR YOUR FREELANCE BUSINESSCHRIS BAILEY :: BAILEY WORKPLAYFREELANCE AUSTIN :: OCTOBER 2010

Sunday, October 17, 2010

OR...IF MARGARET MEAD HAD TO FILE A 1099CHRIS BAILEY :: BAILEY WORKPLAYFREELANCE AUSTIN :: OCTOBER 2010

Sunday, October 17, 2010

TODAY’S OBJECTIVES

help you:

find more business

create better client relationships

build greater awareness for your biz

Sunday, October 17, 2010

TODAY’S LAYOUT

intro of anthropology

freelancer’s anthropology toolkit

discovery & research

ethnography

assessment & evaluation

Sunday, October 17, 2010

A (VERY) BRIEF INTRO TO ANTHROPOLOGY

Sunday, October 17, 2010

WHAT ANTHROPOLOGISTS DO

study cultures

understand group behaviors

solve human problems

Sunday, October 17, 2010

SOME NOTED ANTHROPOLOGISTS

margaret mead

alfred radcliffe-brown

clifford geertz

Sunday, October 17, 2010

USAGE IN BUSINESS

corporate cultures

usability studies

customer experience

Sunday, October 17, 2010

YOUR ANTHROPOLOGY TOOLKIT

Sunday, October 17, 2010

DISCOVERY & RESEARCH

question everything

curiosity is our friend

assumptions make you a...well, you know

try out multiple perspectives

Sunday, October 17, 2010

DISCOVERY & RESEARCH

consider symbols and rituals

what are your client’s rituals?

what symbols do they most value?

understand what’s most important to them...uncover hidden meaning

Sunday, October 17, 2010

ETHNOGRAPHY & PARTICIPANT OBSERVATION

visit client’s business

observe interactions with customers and employees

notice environment

Sunday, October 17, 2010

ETHNOGRAPHY & PARTICIPANT OBSERVATION

anthropology and freelancing are not 100% spectator sports

learn through action

Sunday, October 17, 2010

ETHNOGRAPHY & PARTICIPANT OBSERVATION

experience the world of your client

what is business like for them?

what are their fears?

what are their pains?

what do they think makes them remarkable?

Sunday, October 17, 2010

ASSESSMENT & EVALUATION

grow through continual improvement

start with a theory

get your data

take action

Sunday, October 17, 2010

ASSESSMENT & EVALUATION

collect data from your clients

ask clients how service can be improved

seek out post-project feedback

Sunday, October 17, 2010

ASSESSMENT & EVALUATION

other feedback from your clients

ask for feedback related to growing your business

ask for the reference

ask for the referral

Sunday, October 17, 2010

SOCIAL NETWORK ANALYSIS

how are your clients connected?

are these weak or strong ties?

what can you do to be a better connector?

BONUS!

Sunday, October 17, 2010

WRAP-UP

learn what your client believes is most important and go after it

experience the culture of your client

grow your business through constant assessment and evaluation

help your clients grow by connecting them to other businesses

Sunday, October 17, 2010

IF MARGARET MEAD HAD TO FILE A 1099

CHRIS BAILEY :: BAILEY WORKPLAYFREELANCE AUSTIN :: OCTOBER 2010

W: WWW.BAILEYWORKPLAY.COME: CHRIS.BAILEY@BAILEYWORKPLAY.COMT: @CHRIS_BAILEY OR @BAILEYWORKPLAY

THANK YOU

Sunday, October 17, 2010