Annual Report Look Book

Six annual reports that show donors the impact of their dollars through stories and numbers

(in a nonboring way).

What is an annual report? An annual report (or impact report) helps to summarize

piece should be shared with donors so they understand the impact of their dollars. When done well, annual reports can be meaningful storytelling pieces that could be fridge-worthy. When done poorly (like long lists of names and accounting jargon), donors get confused, and your annual report ends up in the recycle bin.

that really wow donors.

Girls Incorporated of Omaha

• It has an appropriate and fun

theme. • Volunteers are honored for

their work. • Lots of great photos fully

demonstrate programming.

View the report!

Association House of Chicago

• Incredible storytelling

highlights each of their five programming areas.

• First page highlights numbers showing impact in a meaningful way.

• Financials are kept to one page.

View the report!

•

helps donors realize the full impact of their gift.

• Storytelling and design achieve so much with just a one-color design and black-and-white images.

• Quotes from constituents demonstrate the impact donors can have on a personal level.

View the report!

Collective Action for Safe Spaces

• The reports sticks to stories

and leaves out the numbers. • (Positive) faces, quotes, and

amazing stories highlight eight impact areas.

• Imagery demonstrates diverse constituents and the many ways CASS impacts all residents of DC.

View the report!

The YMCA of Greater Kansas City

• Digital format creates ample

opportunity for multimedia elements.

•

makes storytelling concise but still impactful.

• Invites readers to their

that the entire Y community can be part of the story.

View the report!

Goodwill Industries of New Mexico

• Icons, simple imagery, and white

space make the report easy on the eyes.

• Short and sweet: five pages total. • Explains how Goodwill does what it

does in the simplest, most complete way possible.

• Extremely donor-centric: • Message of thanks • What you did

View the report!

Want to take your annual report to the next level?

Start with better storytelling!

Thank You! www.networkforgood.com

@Network4Good