PromotingLibrary and Learning

Resourcesat

Birmingham City University

Birmingham City University

A student population of 25,000

About a third of our students study part-time

Six academic faculties offering over 350 courses

Eight specialist libraries

Education, Law & Social Sciences

Performance, Media & EnglishHealth

Birmingham Institute of Art & Design (BIAD)

BIAD

BIADBIAD

Millennium Point Technology, Engineering & the Environment

Library and Learning Resources Marketing Strategy 2008-2011

Aim

To meet service aims and objectives by promoting awareness and use of the services and activities of Library and Learning Resources to the widest possible base of staff and students and ensuring that the excellence and achievements of the service are recognized both within the Institution and externally.

Where we are now Currently no marketing plan

Limited marketing budget

Diverse library user population

Constraints of corporate branding

Mixture of local & universal promotions

Competition – students union, cafes, social learning zones

Student fees = raised expectations

Customers

Our aim

• Promoting our products and services

• Educating our users

• Advertising our expertise

Product

Journals

Laptops

E-Resources

Library Catalogue

SummonSearch Engine

Databases

Audio Visual

Services

Help Desk

Self Service

Touchscreen Information

Points

My Assignment

Planner

Ask the Library inc. Online Chat

Tutorials & Workshops

Inductions & IL sessions

People

Library User

Services staff

Liaison Libraria

ns

Centre for

Academic

Success

Security

Staff supportive & always willing to assist with problems and concerns

Staff are amazing, always smiling and willing to help

Staff are always helpful – you’re good eggs

Study Rooms

Free Wi-Fi

Comfy seating

Silent study areas

Social learning zones

Kenrick Cafe Library

Environment

Digital Signage

Social Media

Twitter@MyBCU

@BCUlibrary

Facebook

http://eresource.wordpress.com/

Getting started with Summon: http://www.youtube.com/watch?v=k8Uww9muZZU&sns=em

Campus libraries

Reflection

• More feedback from library users about our promotions

• Evaluate our promotions

• Tie in more closely with university activities

• Have more promotional events outside of the library

• Look outside library world for promotional ideas

http://wallwisher.com/wall/LLRBCU

So what do you think?

http://www.timetoast.com/timelines/library-and-learning-resources-marketing-actvities-2012-2013

Library and Learning Resources marketing activities 2012/ 2013