Post on 30-May-2018
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PresentedBy
Ankita kumari
Roll no-7Sec-BPGDM(SEM-I)
ITC LimitedITC Limited
One of Indias Most ValuableOne of Indias Most ValuableCorporationsCorporations Enduring Value
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Diversified group of companies with operations in variousindustry segments from cigarettes to apparels.
Annual turnover is of the order US$2.4 billion
One of the largest retailing network in the country
Ranked 8th in the ET 500 survey.
Products Cigarettes, hotels, apparels, paper, etc.
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Sustain multiple drivers of growth, matching internal
capabilities with emerging market opportunities
Pursue World class competitiveness in all businesses
and across the entire value chain
Best-in-class in terms of:
Internal Vitality
Market Standing
Profitability
Strategy of Organisation and Governance processes
geared to manage multiple businesses
Blend core competencies and leverage ITC umbrella
strengths to create new avenues of growth
4
Corporate Strategies
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Strength: ITC mirage it traditional businessto develop new brands for new segment it
Diversification
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Mission: To enhance wealth generatingcapability of the enterprise in aglobalizing environment, delivering
spurious & sustainable stakeholder'svalue
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FICCI Outstanding Vision Corporate Triple ImpactAward 2007
Sustainability Leadership Award 2007
Business Today Award for the Best Managed
Company Retail and Consumer Products NDTV Profit Business Leadership Award for being
the Best Food Company
S&PEnvironmental, Social and CorporateGovernance
Asian CSR Award 2007 for Environmental Excellence Corporate Social Responsibility Crown Award for
Water Practices from UNESCO and Water Digest
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FMCGCigarettes
Foods
Lifestyle
RetailingEducation& Stationary
SafetyMatches
Agarbaties
Hotels Paper boards&Packaging
PaperBoards
Packing
IT Agri-Business
LeafTobacco
AgriAgriCommoCommoditiesdities
e-Choupal
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Cigarettes Wills Navy Cut-Rs 24 per pack Flake-Rs 19 per pack
Foods
DalBurkhara (285 gm)-Rs 68.00 Aashirvaad Salt (1kg)-Rs 10.00
Aashirvaad Atta(10 kg)-Rs210 .00
(5 kg)- Rs110.00(1 kg)- Rs 23.50
Sunfest Butter Butterscotch (180 gm) Rs10
Sunfeast Marie Light (306 gm)Rs 21
Sunfeast Golden Bakery (75 gm) Rs15
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LifestyleRetailing
John Player
T-Shirts Rs545-Rs1499
Blazers Rs1995-Rs4495Jeans Rs899-Rs1999
Personal Care
Vivel Ayurveda (92 gm)Rs14Vivel Satin (92 gm)Rs17
Vivel Young Glow (75 gm)Rs14
Agarabaties
Mangaldeep(20 pic) Rs 10
Bingo
funky Masala(45 gm) Rs10
Mad Angles (50 gm)Rs 10
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Product Length,Depth,width
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Depthis the number of copies for eachitem or the number of times that a
service is available.Thus the product mix can be expanded
by adding length or new product lines,
width of a new category to an existingproduct line
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DISTRIBUTION NETWORK
Bangalore Bangalore Calcutta Calcutta Saharanpur Saharanpur Munger Munger
GODOWNS
(19)
GODOWNS
(19) BRANCHES(19)BRANCHES
(19)
WHOLESALE DISTRIBUTORS
(60 PER BRANCH)
WHOLESALE DISTRIBUTORS
(60 PER BRANCH)
RETAILERSRETAILERS SECONDARY
WHOLESALERS
SECONDARY
WHOLESALERS
Information
Goods
Grocery Stores Hotels , Restaurants& Cafes
Super Markets
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Factories Supply to 18 godowns Godowns & Branches
Manage by C&F agents getting monthlyremuneration No rent paid by ITC one branch 60 WDs , 5 AMs and 20 Area
Executives
Wholesale Distributors(WDs) Margin 2% of sales Appoints secondary Wholesalers
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WDs Zero overnite credit basis
WD appointed supervisor monitor theperformance of sales force
Primary expectation no pilferage of
cigarettes
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Demand Estimation collaborativeforecasting( Sales force with dealers)
Forecast based on last month sales
Production plan made according to forecast
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1. Shortages in supply system Hoarding due to anticipation of a rise in excise
duties on cigarettes
Creates artificial shortage Can be solved by stricter monitoring policy during
the time close to the budget
Pilferage of stock during transportation Due to improper action of WDs
Can be solved by timely reporting
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Stars
Hotels
Paperboards &
Packaging.Agri business.
Question marks
FMCG- Others
Cows
FMCG-Cigarettes
Dogs
ITC Infotech.
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Segment Dominance Contribution
Revenue PBIT
Cigarettes 70% share 77.0% 87.7%
Paperboards &Packaging No.1 in Asia 7.3% 10.7%
Agri business 1 largest exporter in Asia 7.0% 3.7%
Hotels
FMCG(others)
ITC group Rank No.2
20% Share of GreetingMarket , Aashirvad Atta
is No.1 in its Segment
4.3% 5.4%
4.4% -7.5%
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