School of Business and Economics

Opportunity, Business Model

and Cooperation

Presentation for DIA Symposium “Incubator value creation: Factors for success”

Dr. Anita van GilsAssociate Professor in Entrepreneurship

School of Business en Economics

Entrepreneurship

• Entrepreneurship is a way of managing that involves pursuing opportunity without regard of the resources currently controlled. Entrepreneurs identify opportunity, assemble required resources, implement a practical action plan, and harvest the reward in a timely, flexible way. (Sahlman and Stevenson, 1991)

• Individual or team: (new) value creation!(Bruyat and Julien, 2000)

School of Business en Economics

Opportunity discovery?

(Read et al., 2011)

School of Business en Economics

Opportunity creation?

(Read et al., 2011)

School of Business en Economics

Opportunity development process

School of Business en Economics

Business Model Generation

(Osterwalder and Pigneur, 2010)

School of Business en Economics

Effectuation

• Who am I?• What do I know?• Who do I know?

Knowledge managementAbsorptive capacity

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Cooperation types

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Challenges

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Nespresso Business Model

School of Business en Economics

Nespresso Business Model

School of Business en Economics

Conclusion

Incubator value creation:

- Opportunity Development Process

- Business Model Generation

- Networking/Cooperation