Animal Health FoundationInternet Awareness Report 2012-2013

PROJECT

DATE MEDIA2012-2013 WEB SITE, YOU TUBE, FACEBOOK, PR

GET THE WORD OUT:AHF research + education = progress

WEB SITE: AHF-LAMINITIS.ORG

Average visitors per month in 2012 = 3,000

Visitors in March 2013 = 6,597

“Spring Ahead” has had 3x more readers than any other article or page on the website

Mobile Web Site Format• 10% of web visitors use Smartphone or iPad; Web site mobile version now automatically switches to a single column when read on a Smartphone or iPad

TWITTER isthe AHF weak spot in social mediaJuly 2012: 96 followersApril 2013: 139 followers

facebookworks well for the animal health foundation

Facebook Statistics

Facebook “Likes” July 2012 153

Facebook “Likes” March 2013 328

People love to share good pictures related to laminitis

People are generous in sharing AHF news

DEMOGRAPHICS: Age/Sex

DEMOGRAPHICS: Location

Most popular post reached 33,940 people.

AHF Video Channel

AHF on YouTube

5 education videos about laminitis (series)

1 general fundraising/awareness video

Total number of series views to date: 24,953

Series views last month 2,373

Videos can now be viewed on website home page via YouTube mini-viewer window

American horse publicationsprofessional association for publicity and networking

AHP Membership

Allows free distribution of press releases to virtually all US horse magazines and media outlets.

Keeps AHF’s name in front of editors, producers, etc.

AHF has had varying success with press releases but exposure is excellent.

May have helped with article about Don and AHF in April 2013 EQUUS.

And what’s next?WHAT ARE YOUR IDEAS?