Post on 15-Mar-2016
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angie park
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9248 Appleby StreetDowney, California 90240
angiepark82@gmail.com(213) 215-9709
ANGIE PARK
TABLE OF CONTENTS
ODYSSEYModern day Greenland kayak paddle
IV THERAPYCreating a more sustainable design solution for intravenous therapy
REMEDIMedication reminding sytem for the elderly users
HONEY CENTRIFUGEEthnographic research and honey centrifuge system redesigned for the beekeepers in Guatemala
VISUAL COMMUNICATIONSVarious sketches done on location with attention to object detail and origination
Modern day Greenland kayak paddle promoting proper kayaking techniques
ODYSSEY
A Modern Greenland Kayak Paddle. Bringing History Into Your Journey
ODYSSEY
DESIGN BRIEF The goal of the Odyssey project was to create an efficient training kayak paddle for sea kayakers
A kayak paddle that incorporates innovation in areas of performance, material, style & emotion.
OBJECTIVE
A PADDLE HISTORY Traditional Kayak Paddles used by both Greenland and Aleut paddlers were narrow bladed and customized to the individual’s size and needs
Of all the groups of Eskimos, it was the Greenlanders who have elevated rolling to an art form. Rolls and sculls that we think as “tricks” were mostly based on actual survival techniques
GREENLAND PADDLING
Can be gripped firmly at any length
Easy to brace and roll
Not very susceptible to strong winds
Slips a little at the beginning of a stroke, it is easier onthe muscles, and thus less fatiguing on day-long trips
Bone edges allow quiet and preservation of paddle
GREENLAND PADDLE
KAYAKPADDLE
EnvironmentTraining
EmotionalExperience
Healing
Inspiration
Shape
Material
Ergonomics
Functionality
Technique
Strategy
Mileage
Physical
Five Senses
Play patternSpirituality
Confidence
Physical Healing
CharacterBiomimicr y
FormColor
Indoors Outdoors
Workspace
Gym
Smell
Touch
Sight
Hearing
Taste
Nature
Park
Water
Lake
Ocean
River
Sea
Compact, Mobile
Peaceful
Rough
Calm, Open
Performance
Professional
Speed
Durability
Recreational
Educational
Leisure
Vacation
FunGames
Group
Inspiration
AllianceCompetition
Comfor t
Mental
Physical
Intelligence
Health
Rehabilitation
Synthetic
Texture
Durability
Weak Strong
Grip
Ocean/ Aquatic Animals
Fish
WhalesDolphins
Sharks
Speed Quick
Aler tness Intelligence
Curves
Gracefulness
Elegant
SmoothnessSpeed
IntelligenceNarrowSlenderLight
Mobile Feminine
Strength
Fins
Angular
Triangular
Natural
Cotton
Hardwood
Softgoods EgoSelf-Esteem
PeacefulAngrySatisfied
Ar thritis
Joints
MIND MAPPING Exploring interconnected ideas
FOCUS ON KAYAKINGWhat questions are we asking?
What are different levels and varieties of Kayaking?Who are the participants?What are the emotional and physical returns that come with the activity? How do Kayakers learn the proper methods and techniques of paddling?How can we create a more proper and intuitive method of kayaking?What kind of material is most appropriate for ergonomic and physical features.Where did Kayaking orginate and how has it transformed over time?What is the essence of kayaking?What kind of problems do Kayaking beginners encounter?What kind of problems do Professional Kayakers encounter?What environment is best appropriate for different types of kayaking paddles?
WHAT ARE THE OPPORTUNITIES IN THE INDUSTRY?
Kayaking is one of the top ten adventure activities for baby boomers. According to the Outdoor Industry Association 17.8 million Americans participated in kayaking, canoeing and rafting in 2008, with 7.8 million paddling kayaks alone.
The Travel Industry Association of America claims 55.1 mil-lion Americans are “Geotourists”, interested in sustainable and eco tourism, including adventure tourism activities like kayaking.
“People usually buy a paddle not fit for their style of paddling and physique.”
“It’s the feeling of personalization that sells a product”
“A paddle has histor y, you can personalize them as you continue to paddle”
“Traditionally, the kayak paddle was anthromorphic and molded personally to the body.”
Harold Trevort, 50, IrvineKayak Instructor & Seakayaking Enthusaist
“You need knowledge, physical strength, and emotional endurance. Kayaking is more than a sport, its an experience.”
EXPERT INTERVIEW
“I’m big on technique and kayaking as a spor t.”
“As an avid kayaker, I prefer the best of the best. I like to use what professionals use”
“I own multiple paddles depending on what kind of paddling and what kind of environment.”
“You have to learn the proper methods first.”
EXPERT INTERVIEWLarry Handier, 52, Long Beach
“The reason why people have pains and aches isn’t because of the equipment but is because of their form and technique. That’s what is impor tant”
USER OBSERVATION & INSIGHTSLauren, Neil & Trudy SchneiderhanSea Kayakers
“Bent shafts are much better for the body, but a lot more expensive. Allows for better wrist positions.”
“Sometimes we get paddler’s elbow. A bit of soreness from overgripping.”
“Lack of variety in paddles. There’s a lot of crazy high tech stuff out there.”
“I’m very big on testing out different paddles and I’m very picky about characteristics. I like to use the wooden paddles, but they’re very limited in availability.”
USER OBSERVATION & INSIGHTSRon Por tals, 61Beginner Kayaker
MY RECREATIONAL EXPERIENCELong Beach, California Directional problems here
with paddle and kayak
Soreness on Hands and Fingers from bad gripping
Hard to understand usage of paddle techique and form
Soft of hands become sensitive
MY PROFESSIONAL EXPERIENCENewpor t Beach, California
Safety issues are key elements to kayaking
Learning how to paddle correctly in the beginning creates good habits
Paddles are different depending on the individual
No grip features for hands
Arms are held in front with no support. Constant moving of arms may cause joint, back, tendon pains and aches
INSIGHTSMost kayak paddles have no 1. ergonomic featuresStraight, uninterrupted shafts with no 2. guidelines for hand placementThe majority of paddles have “color” 3. coated sections for hand placement, but shaft is mostly smooth and linear
Hand placement should be in a 90 degree angle from shaft
SHAFT TECHNIQUE
A colored “grip” area. No support. Mostly metal materials. No sense of warmth and softness
Shaft is consistently grinding on area between thumb and forefinger
SHAFT INTERACTION
Main hand position for kayaking. Fist grip.
Hands slide back and forth- no consistent positioning for beginners
throat
tip
ALUET TOURING BLADE
narrow blade
ASYMMETRICAL TOURING BLADE
tip is slanted
blade are asymmetrical
tip
top of blade
UNIVERSAL SQUARE END BLADE
throat
asymmetical
flattened tipsquare corners
ELLIPTICAL WHITE WATER BLADE
short blade throat
wide blade
asymmetical
tip
ASYMMETRICAL WHITE WATER TOURING BLADE
short blade
tip
wide blade
throat
asymmetical
SQUARE END TOURING BLADE
Flattened Tip
Sharp Corners
relatively shorter blade
relatively wider blade
thoat
tip
QUILL TOURING BLADE
blade narrows to tip
very narrow blade
throat
long blade
PADDLE VARIETY
MARKET ANALYSIS
Lightweight touring paddle with slightly spooned,
Elegant, spor ty, clean and light
For touring vetarans, lower angle paddle style is a more relaxed style of paddling
The smaller blades put less strain on joints, bent shaft naturally alights your wrist with the blade reducing stress
Fiberglass shaft and blade
The blade attached to the shaft but does not come apar t
Paddle allows you to change feather degree from left to right
Wing paddle for greater speed and efficiency
Oval shafts, thin blades, paddle is fast and spor ty
For flatwater racing and touring
True oval shafts that provide a better grip and greater strength
Use of both carbon fiber and fiberglass
Shaft, blade and length lock system
Precision length lock system, a good combination of weight balance, efficiency without compromising toughness
Long tours, more relaxed and less aggressive
Slender and low angle blade, simple, clean and traditional
Quiet in the water, buoyant, warm to the touch and comparable in weight to fiberflass
Wood is better shock absorbant than other synthetic materials
Butternut, cherr y and basswood
Shaft and blades is made up of one piece
High value targeting dedicated kayakers
EPIC KAYAK
WERNER LITTLE DIPPER
BENDING BRANCHES
SEVYLOR
Flat-bladed paddle used for touring and whitewater
Simple, colorful, slender and bold
Easily taken apar t and moveable. Beginners and recreational
Vinyl grips are used for the handles
Aluminum shaft and plastic blade. Low Cost
Two piece shaft and large blades
Cheap, Economical and for the mass market
Straightforward whiteater paddle
Asymmetrical blade design. Slightly spooned
Beginners whitewater paddle
Shaft is inclined for easy contro
High density ABS and fiberglass
ABS blade and fiberglass blade with shafts coated in high strength aluminum
High value targeting dedicated kayakers
High end fiberglass touring paddle with narrower blade
Narrow blade, elongated, slender and light
Touring Paddle Long, Slender blade allows for relaxed low-angle paddling. Light and easy on the arms
Fiberglass blade and carbon shaft. Light weighted paddle.
one piece shaft and blade
Expensive and for touring enthusiast.
FUNCTION FORM USABILITY ERGONOMICS MATERIALS PARTS PRICE POINT
PTK
HK
OUR CONSUMER
Avid Sea Kayaker
Family man with interest into Eco-TourismEnjoys history and traditional methods of kayakingConsistent improvement in techniques
55+/suburban
Beginning Sea Kayaker Deep interest in water sportsAspires to learn proper methods of kayakingLong solitary sea kayaking treks
25+/urban
EXPERIENCE
Being able to find an emotional connection between environment and kayaking
INTUITION
Being able to intuitively know how to use the paddle
EFFICIENCY
Being able to maximize experience through speed and easy usage
CONFIDENCE
Being able to be confident about safety
TECHNIQUE
Being able to concentrate on traditional techniques and forms of kayaking
MAINTENENCE
Being able to upkeep the paddles when not being used (cleanability & storage)
COMFORT
Being able to paddle without discomfort for a long period of time
OVERVIEW INSIGHTS
BLUE SKY SKETCHESExploring different ideas and concepts associated with Kayaking
BLUE SKY SKETCHESExploring different ideas and concepts associated with kayaking
Using biomimcry forms and methods to utilize paddle performance.
Creating aerodynamic forms that prevent splashing and increase proficiency
Oval shaft. More ergonomic shapes for more flexibility and less stress on wrists.
FORM & CONCEPT DEVELOPMENT
Material importance: soft to hands, textural & warm to touchMaterial importance: soft tohands, textural & warm to touch
Blade shape is important due to drag reduction, thrust production & propulsion efficiency
FORM & CONCEPT DEVELOPMENT
Twisted shafts that bend around to form blade
Shell-like forms to create more efficiency. Thin and slender
Concentration on curves and drags
BLADE DETAILS
BLADE DETAILS
Multitudes of blade mock-ups to test shape and its correlation to efficiency under water.
Shaft mockups to explore best ergonomic methods of paddling
MOCK-UPS
The blade of the paddle is approximately 3.5 inches. Three separate pieces areTh iTh t i
held together by lap jointsWalnut & Maple
FINAL DIRECTIONINAL DIRECTION
Various configurations and methods of utilizing the new re-designed Greenland kayak paddle with concentration on efficiency, history and ergonomics.
modern vs traditionalmodern vs. traditional walnut & maplewalnut & maplep
arms length distancearms length distancearms length distanceg h i h iheight consciousheight consciousg
user referencefblade width
SCENARIO
ODYSSEYA Modern Greenland Kayak Paddle . Br inging Histor y Into Your Journey
Creating a more sustainable solution to the IV System.
VIVALINE
OBJECTIVEWith many hospitals routinely throwing away 50-70% of their waste into the biohazardous waste stream. The Centers for Disease Control suggests that only 2-3% of hospital waste truly needs to be disposed of as infectious waste.
The objective of this project was to reduce hospital waste by creating a more sustainable and human centered intravenous therapy system
Technical aids 10.6%
IV diagnostics 19.6%
Ophthalmic equipment 31.3%
Other Equipment 38.5%
EQUIPMENT SEGMENTATION
Disposable equipment & supplies sales proved the most lucrative for the US health care equipment & supplies market
$45.8 Billion in Revenue40% Market Share
A LOOK INTO THE MARKET
TOXINS WITH AN ESPECIALLY HEAVY IMPACT IN THE HEALTH CARE SECTOR MAY BE FOUND INDioxin-containing byproductsMercury-containing medical devices and wastesCleaners, disinfectants, pesticides, and fragrance chemicalsElectronic equipmentFlame retardantsPVC, Phthalates and DEHP
INFO ABOUT IV DIAGNOSTIC EQUIPMENTIV solution containers and blood bags are made of polyvinyl chloride (PVC)
WASTES DISPOSAL METHODSrotary kilnpryolytic incineratorsingle-chamber incineratordrum or brick incineratorchemical disinfectionwet thermal treatmentmicrowave irradiationencapsulationsafe burial on hospital premisesanitary landfilldischarge to sewerinertization
Major components of plastic wastes:
cafeteria plastics sharpsmedical packaging PVC bagsmedical tubing
76% of the waste in hospitals are made of plastic
MEDICAL WASTE COMPONENT
Waste Segregation
Recycling of Selected Material
General waste joins the municipal waste stream
Return outdated drugs or chemicals to Supplier
Final DisposalMunicipal landfillBurying on premisesDischarge into sewer
Treatment and Disposal of health care Waste
TreatmentIncinerationOpen-air burningChemical disinfectionEncapsulationDisinfecion of infectious bodily fluidsAutoclaving of highly infection waste
BASIC WASTE MANAGEMENT STEPS AT A U.S. HOSPITAL
IV THERAPY OBSERVATION
Understanding the methods and procedures of the Intravenous system through the experience of a nurse practitioner. Concentration on how we can extend the ease of use and still reinforce the practical usage of the device.
Obstruction of mobility for nurse & patientExcess packaging and tubing substances thrown into “trash”
Lack of good indictors
Entire IV pole is rarely used
Easily handling is necessary for attachment of tubing and catheter onto IV solution
Cold, sterile medical apparatus that reinforces the idea of “sickness” and “disability”
AdditivesContainer Changes
Administration Attachment
Injections
Contaiminated Air
CVP Measurement
Membrane Filter
AntisepticInsertion
Cannula
all administrative components
Cracks
Punctures
Infusion Fluid
Cosure System
1. Solution Bag
4. Basic Administration System Tubing
3. Catheter
2. IV Pole
LIFE CYCLE ANALYSISIV THERAPY SYSTEM
Using the Life Cycle Assessment (understanding the inputs and outputs) to identify key impact areas of the IV System to make sustainable design decisions.
Solution Bag
Labeling
SOLUTION BAG
Extraction natural gas & crude oils
Gas Processing
Processing into further organic chemicals
Polymerisationpolyethalene
waste productscarbon dioxidesulphur dioxide
ChlorineEthylene
Vinyl Chloride
Process of Polymerization
PVC:PolyVinyl Chloride
Heat Molded
Liquid Convertion
Injection Molded
SOLUTION BAG
Hot Stamping:Dry Printing Process
SOLUTION BAG MED PORTADMINT PORT
Extraction natural gas & crude oils
Gas Processing
Processing into further organic chemicals
Naphtha Monomers:ButadieneStyreneIsopreneEthylenePropaneBenzene
Syntetic Rubber
Injection Molding of Liquid Silicone Rubber
Medication Port Administration Set Port
Final AssemblyAirtight Packaging
Packing into boxes
Stacked on pallets
ME
MP
CM
A
AP
SD
Materials Extraction
Materials Processing
Component Manufacturing
Assembly
Airtight Packaging
Shipped to Distributors
Solution Bag & Print
INSIGHTSIV solution bag life cycle in hospital is shortHard to disassemble parts for recycleAfter life contributes most to dioxin release
SOLUTION BAG LCA
Steel Poles
Steel Casters & Rubber Wheels
IV POLE
Mining iron ore
limestone quarrying & formation
Mining and processing of coal
coke formation from the coal
Sintering
Blast furnace ironmaking
Steelmaking
Steelforming
Steel
Ubend
IV POLE CASTERS
Final AssemblyAirtight Packaging
Packing into boxes
Stacked on pallets
Shipped to distributors
IV Pole
Cut to sizeInjection molding
Castors
WHEELS
Synthetic Rubber
Injection molding
Wheels
cold pilgeringcold drawingheat treatment
epoxy finish process
Mining iron ore
limestone quarrying & formation
Mining and processing of coal
coke formation from the coal
Sintering
Blast furnace ironmaking
Steelmaking
Steelforming
Steel cold pilgeringcold drawingheat treatment
Extraction natural gas & crude oils
Gas Processing
Processing into further organic chemicals
Naphtha Monomers:ButadieneStyreneIsopreneEthylenePropaneBenzene
INSIGHTSOnce manufactured- long life cycle in hospitalHazardous to hospital environmentCan easily decrease components
IV POLE LCA
ME
MP
CM
A
AP
SD
Materials Extraction
Materials Processing
Component Manufacturing
Assembly
Airtight Packaging
Shipped to Distributors
Catheter
NeedleFilter
Case
Cap for Case
CATHETER SYSTEM
NEEDLE CATHETER
Final AssemblyAirtight Packaging
Packing into boxes
Stacked on palletsShipped to distributors
PLASTIC HOUSING COMPONENTS
Injection molding
Liquid convertionHeating process- molten
Die processing
Needle
Silcone Rubber
Injection molding of liquid silicone rubber
Heat cured
CoolingCathetar
Heat molded
Cap Filter Case
Extraction natural gas & crude oils
Gas Processing
Processing into further organic chemicals
Naphtha Monomers:ButadieneStyreneIsopreneEthylenePropaneBenzene
Mining iron ore
limestone quarrying & formation
Mining and processing of coal
coke formation from the coal
Sintering
Blast furnace ironmaking
Steelmaking
Steelforming
Steel cold pilgeringcold drawingheat treatment PVC:
PolyVinyl Chloride
Process of Polymerization
ChlorineEthylene
waste productscarbon dioxidesulphur dioxide
Gas Processing
Processing into further organic chemicals
PolymerisationPolyethalene
Vinyl Chloride
Extraction natural gas & crude oils
INSIGHTSHard to disassemble parts for recycleContributes to dioxin releaseMost limited area of re-designErgonomic issuesBetter integration with tubing needed
CATHETER SYSTEM LCA
ME
MP
CM
A
AP
SD
Materials Extraction
Materials Processing
Component Manufacturing
Assembly
Airtight Packaging
Shipped to Distributors
RollerClampDrip Chamber
Spike
Injection Port
Threaded LockTubing
TUBING
TUBING, THREADED LOCK, INJECTION PORT DRIP CHAMBER & ROLLER CLAMP
Extracting natural gas & crude oil
Final AssemblyAirtight Packaging
Packing into boxes
Stacked on palletsShipped to distributors
Gas processing
Processing into further organic chemicals
Cumene process
PhenolCcetone
Bisphenol A
Material Processing
Polycarbonate
Injection molded
Drip Chamber Roller Clamp
SPIKE
Extraction natural gas & crude oils
Gas processing
Processing into further organic chemicals
StyreneAcrylonitrile
Emulsion Process
Injection molding
Spike
PVC:PolyVinyl Chloride
Heat Molded
Liquid Convertion
Injection Molded
Tubing Threaded Lock Injection Port
hydrochloric acid
PolybutadieneABS
Extraction natural gas & crude oils
Gas Processing
Processing into further organic chemicals
Polymerisationpolyethalene
waste productscarbon dioxidesulphur dioxide
Vinyl Chloride
Process of Polymerization
ChlorineEthylene
INSIGHTSMaterial variation can be limitedBetter integration of tubing into systemElimination of PVCAverage lifecycle in hospital
TUBING
ME
MP
CM
A
AP
SD
Materials Extraction
Materials Processing
Component Manufacturing
Assembly
Airtight Packaging
MATERIAL EXTRACTIONIron ore (5), crude oil (1-5), natural gas (1-5), limestone (5), limestone (5)
MATERIAL PROCESSINGABS (1)Polycarbonate (2)PVC (3)Silicone Rubber (4)Steel (5)
COMPONENT MANUFACTURINGSolution Bag, Medication Port, Administra-tion Set Port, IV pole, Casters, Wheels, Needle, Catheter, Plastic Housing Com-ponents, Tubing, Threaded Lock, Injection Port, Drip Chamber, Roller Clamp, Spike
ASSEMBLY
AIRTIGHT PACKAGINGpacked into boxesstacked on pallets
SHIPPED TO DISTRIBUTORShealthcare institutionslife science researchersclinical laboratoriesgeneral public
DISPOSALincinerationschemical disinfectionsteam disinfectionencapsulationmoist heat disinfectionLandfill
INPUTS GENERAL PROCESS OUTPUTS
heat, electrical energy (1-5)
heat (1-5), electrical energy (1-5),Iron ore (5), crude oil (1-5), natural gas, ash, soda, limestone (5), organic chemicals (1-4)
heat, electrical energy, crude oil (1-5)
electrical energy (1-5)
heat, electrical energy (1-5)
electrical energy, heat (1-5) t
emissions to air
furons, dioxins, carbon dioxide, sulphur dioxide, mercury in water, vinyl chloride monomer,
Emissions to air, co2, n20, dust, vocs, co, so2, nox
crude oil, diesel (1-5)
solid waste & land degradationAir pollutionCarcinogenic dioxins
emissions to air
emissions to air
emissions to air
INVENTORY ANALYSIS
resourcedepletion
globalwarming
ozone layer depletion
acid rain
solid waste
landdegradation
Waterpollution
airpollution
reducedbiodiversity
+
material extraction
materialprocessing
componentmanufacturing
assembly
airtightpackaging
shipped to distributors
disposal
heavy impact impact some impact no impact positive impact
IMPACT ASSESSMENT
GOALS & CONCEPT STRATEGY DERIVED FROM LCA
LOWERING THE AMOUNT OF DIOXINS RELEASED DURING MEDICAL WASTE INCINERATION FROM PLASTIC PVC WASTE Using bioplastics as substitutes for PVC use• Creating a “re-use & recycle” solution bag system for hospital usage• Better hospital waste management education through infographics• Easy to disassemble IV solution system for easier recycling•
ELIMINATING COMPONENETS TO REDUCE IMPACT FROM MATERIAL EXTRACTIONIntegrating a “placement stand” into the solution bag itself• Utilizing the hospital room & environment with the IV system• Creating a flexible bag system that is mobile, light, easy to carry & unburdensome • Used “recycled” steel within the hospital waste system to substitute the IV pole design•
REDUCING THE AMOUNT OF MATERIALS USED TO CREATE THE IV SYSTEMIntegrating the tubing and solution bag as “one item” • Using one material to manufacture the tubing and cathetar system• Combining the concept of the IV pole with the solution bag system•
User Experience
ErgonomicsEase of UseLess HazardousEasy to UnderstandMobilityEmotional Comfort
Sustainability
DisassemblyRecycle & ReuseHolistic Integration Between ComponentsRedesign of IV Solution System in Hospital
FINAL GOALS & CONCEPT STRATEGY
INITIAL EXPLORATION
More connected systems
Refillable IV Fluid bags
IV Bag is a reuseable component that goes back to the pharma after use. Creating a closed system.
INITIAL EXPLORATION
CONCEPT DEVELOPMENTDifferent ways of holding the IV bag instead of using the IV Pole
Different catheters with various forms that are more ergonomic and wraps around the body.
Addressing mobility and re-use of IV Bag
Hanging methods
CONCEPT DEVELOPMENT
VIVALINEVIVAComes apart for easy mobility and adaptability to hospital environment
Poly Vinyl Chloride bags are replaced with re-useable Propyflex
Tubing placement. Parts made of singular material
IV Pole made of one recycled thermoplastic elastomer
Form that induces the feeling of comfort. Visual soothing apparatus for the patients
Ethnographic research of Beekeepers in Guatemala, and redesign of honey centrifuge
HONEY CENTRIFUGE
A DESIGN BRIEF Design products for the rural Mayan community of Guatemala who exist on less than $2/day. Collaboration between Caltech, Ar tcenter College of Design and Universidad Rafael Landivar
Making improvements on the centrifuge prototype in Guatemala to help beekeepers generate more income and expand their business.
OBJECTIVE
THE PROCESS
Market Research
Testing Honey Centrifuge Prototype with Beekeepers in Pasajquim, Guatemala
Testing out Honey Centrifuge #2 with Beekeepers in Antigua, Guatemala
Researching pre-existing honey centrifuges
Packaging Research
Start
End
1/2 of Guatemala lives below the poverty line15% lives in extreme poverty38% of those in poverty are among the indigenous groups43% of children under five are chronically malnourished
TARGET MARKET
MARKET RESEARCHSolola, Guatemala
Place to view how business is done amongst the local villagers
Sampling of things being sold and at what price. Researching to see how various stalls market themselves. Many manage with “regulars”- customers who consistently attend to their business.
Things to consider at the market: price, customers, items, packaging, etc.
24 bottles sold approximately a month. 1. Store owners sold commercial honey (honey bear), and had one bottle of local honey from Pasajquim packaged in a Johnny Walker Red Label which sold for around 50QDuring summer harvesting season, the 2. Pasajquim beekeepers come to the market and sell their own honey without a middlemanTheir customers use honey for medicinal 3. and cooking purposes
MARKET RESEARCHSolola, Guatemala
MARKET RESEARCHAntigua, Guatemala
Research primarily around marketplaces.Both 1. tourist and local to look for honey, varieties and prices. Various packaging styles which involved 2. cheap recycled glasses along with unique “Guatemalan” textiles. Local beekeepers market their honey through 3. labels and also by their advertising its purity
PROTOTYPE 1Pasajquim, Guatemala
A good amount of the honey is sacrificed because of the design of the centrifuge and lack of good extraction
Tested the purity levels of the honey through a refractometer. There is an important correlation between price and purity
We were introduced to their packaging, which revolved around recycled bottles.
During the winter time, the beekeepers buy sugar to make “sugar water.” They spend a large par t of their income supplying the sugar
Investigating the “OLD” centrifuge. The device was rusting and the metal was souring the purity of the honey.
The centrifuge is extremely robust, and is carried up the mountain to the bee hives
CO-CREATING WITH BEEKEEPERS OF PASAJQUIM
The bee smoker is a small cylindrical metal device which helps them keep the bees more docile.
Beekeepers produced around 10 gallons of honey. 20+ frames on a steep mountainside. Usually, they carr y their old centrifuge the entire way up
The netting was extremely impor tant to creating a smoother process.
BEEKEEPING EXPERIENCE IN PASAJQUIM
PROTOTYPE 2Antigua, Guatemala
Prototype was very heavy and difficult to clean1. Interior structures fit the exact measurement of 2. the frames, however, it did not clear any allowance for the thickness it acquired with the honey
Netting device necessary to prevent swarming1. Produces 54 gallons of honey a season2. Top frames are used for producing honey while 3. the bottom boxes are used for further breeding.
8 frames per box1. Its easier to extract during the morning 2. between 5am-9am when the bee’s are a lot more docile due to the coldTakes around 10-15 minutes on the centrifuge 3. to extract the honey from each set
CO-CREATING WITH BEEKEEPERS OF ANTIGUA
When harvest season comes along, the 1. beekeepers extract honey from around 50 frames per day, which is approximately 10-15 gallons of honeySells the honey for 25Q per half liter2.
Brakes might be necessary1. Entire frame blew out becase there was 2. no netting to hold it into placeTabs of the frame holders are not 3. necessary since the force of the rotating device will push it outwards.
The gap between the filtering device and the 1. cylindrical centrifuge will cause dripage.
BEEKEEPING EXPERIENCE IN ANTIGUA
PACKAGING PROTOTYPEAntigua, Guatemala
Created a protype and shopped it around very “touristy” areas in Antigua. Interacted with store owners and various tourists about the sell-ability, prices and also the aesthetics of the items.
TESTING PROTOTYPES
CRITERIAS
Necessary Functions1. Features of Centrifuge2.
a. gearsb. nettingc. filteringd. bottling systeme. braking
Simplicity3. Materials4. Human Factors5. Upkeep6. Saftely7.
EXPLODED VIEWUsing limited components and materials for local areas to design the centrifuge. Using simple technology that can be easily accessed by the Mayan villagers.
INTERIORView of interior and how components assemble together to create a singular product
FINAL PRODUCT
Metal Frame Basket
Spinning Mechanism
Tank Body
Wheel & Trolley System
Faucet
Medication reminding system for the elderly
REMEDI
A DESIGN BRIEF Improve the medication experience for the elderly (7 Week Project)
OBJECTIVE Designing a comprehensive medication reminding system that integrates into the lifestyle of the elderly
Adherence did not improve with the redesigned packaging
TARGET’S CLEAR-RX PRESCRIPTION BOTTLE
Designed with color-coded rings 1.Easy-to-read instructions to help patients2.better follow their medication regiments
INITIAL INSPIRATION
The elderly population has grown substantially in this century
1950 1975 2000 2025 2050 2074
0
5
10
15
20
25
Population Aged 65 and over
Percent of Total Population
MARKET RESEARCH
Elderly Population will more than double between now and the year 2050, to 80 million.
2.6
3.1
242.2
1.3
2.8
1910-30 1930-50 1950-70 1970-90 1990-2010 2010-30
Average Annual Growth Rate (in percent) of the elderly populationBy that year, as many as 1 in 5 Americans could be elderly.
MARKET RESEARCH
This age group is the largest consumer of medications
21% of Seniors take 5+ medications a day46% of Seniors take 3+ medications a day65% of the total population of non-compliant
MARKET RESEARCH
NAMEKi Dae Kim
AGESeventy Three
LOCATIONWhittier, California
HOUSINGIndependent Homeowner
DISABILITIESpoor eye sight, diabetic, shaky hands, high blood pressure, etc.
USER RESEARCH: ELDERLY 65+
Puts pill in kitchen as reminder during meals Consolidation of daily pills- every morning. convenient to pack when leaving the house.
Uses only very simple low tech devices
Pill bottles come in variety of sizes. graphic information hard to understand
Compiles all medicine in random order. Weekly pills organized manually by user for daily usage. Non-ergonomic.
USER RESEARCH: ELDERLY 65+
Mobility limited due to arthritis, stiff joints, swollen fingers, etc.
Extreme hand and mobility impairments
Testing variety of pill bottles best adaptable to elderly disabilities
Hard to utilize pill bottles with small mouths
ERGONOMICS RESEARCH
NEEDS & INSIGHTS
EXPERIENCE DRIVENLack of coordination between hospital, pharmacy & patient
EASE OF USELack of intuition using product functions
AUDIO & VISUAL ELEMENTSDeteriorating physical needs such as eye sight and loss of hearing
ENVIRONMENT INTEGRATIONAlien products that do not fit into their daily environment
PORTABILITYLack of mobility that is adaptable to their daily life
DIFFICULTY OF USE EASE OF USE
MEDICATIONCOMPLIANCE
MEDICATIONNON-COMPLIANCE
Very tech-driven, automated medication dispenser and reminder system for tablets, capsules and non-oral medication.
Traditional pill boxes with labeled compartments and pill timer organized and input by the customer.
System and experience oriented reminder system focusing on consumer behavior with additional service extensions
Techie Experience Driven
Traditional Focused
Electronic Medical Alert. Portable and easy to use medication alarm system
COMPETITORS
REMEDI
INITIAL EXPLORATION
Dock systems with mobile pill system for daily usage
CONCEPT DEVELOPMENT
Exploring form integration into immediate environment
LCD Display Screen
Scroll System
Light Up Visual
Closure
Audio
REMEDI
Clear and easy display of time, type of medication •and number of pills neededList is checked off when pill is taken•
Easy to input time •
Pill dock lights up at allotted • medication time
New Pill BottlesAddressing elderly disabilities• Better graphic hierarchy for better read• Ergonomically tested for better usage• Easy to open•
Auditory sounds and • alerts to remind users to take medication
Easy mobility•
OLD BOTTLING & LABELS
CARREFOUR PHARMACY2525 WoodwardDetroit, MI 48162(734) 555-2525
Prescribed: Dr. Jo Kleef
dispensed 10/2/2012
8 5 3 0 3 2 8 4 3
LIPITOR
Take 1 TabletDaily By Mouth
DORIOT,GEORGES
Looks too similarText too smallToo much informattionLack of visually identifiable labels
RE-DESIGNED BOTTLING & LABELS
Clearer data visualizationDifferentiating medication via color codesUsing simple icons to regulate medication regimentConsidering both patients and pharmacists
PRILOSEC
700 AM
LIPITOR FOSAMAX NOVASC CELEBREX
X
800 PM
1200 PM
800 PM
1200 PM
800 PM
700 AM X
1200 PM
800 PM
700 AM X
1200 PM
800 PM INSULIN SHOT
Name of Medication Proper Intake of Pill
Number of Pills to TakeNon-Pill Medication Reminders
Pill Taken
PILL DOCK INTERFACE MOCK-UP
BOBBY
Brings homebarcoded medication
1) Remedi Dock scans barcode & Bobby easily sets medication times.
LIPITOR
1200 PM
800 PM
700 AM
SCENARIO
2) Remedi alerts Bobby visually and au
dibly
He presses on the new ergonomically designed pill bottle to take his medication.
SCENARIO
LIPITOR
1200 PM
800 PM
700 AM X
3) System and Lights check off only after the pill box is closed.
SCENARIO
4) Bobby closes Remedi & packs u
p to head out for the
weekend
cks up toCatching the 3pm bus.......
SCENARIO
Emotional
Functional
REMEDI
REMEDI BRANDING
Distributing the benchmark products out in the market into a graph aligned in the spectrum of “Functional” and “Emotional,” the opportunity to brand Remedi situated towards the Experience driven side which en-hanced the emotional qualities of the product and service provided.
Remedi™
The embraceTM pill-dock is the perfect way for you to enjoy peace of mind and cherish all the beautiful moments of life. Designed to provide you with an easy to use interface and no hassles of program-ming.
Contaçt your pharmacist todayMore information 1800-394-2323
trusted by
embraceBRANDING EXPLORATION
DIABETES
HIGH CHOLESTORAL
HIGH BLOOD PRESSURE
MULTIPLE AILMENTS
$8,867
$6,888
$10,916
$16,498
$3,924
$6,752
$4,570
$8,886
$4,297
$2,964
$4,164
$6,612
48%
43%
38%
46%
CONDITION Low Adherence Cost High Adherence Cost Savings
Studies show patients who maintained 80% to 100% medication adherence were significantly less likely to be hospitalized compared with patients with lower levels of adherence
COST
REMEDI
Partner with Pharma Companies
Partner with Leading US Pharmacy
Pharmacy recommends Remedi to reduce cost of compliance advisors
Pharma sales force targets doctors; increase Compliance improves drug effectiveness
Doctors recomend Remedi to increase compliance
Market to independent elderly people and families
Market to insurance companies on savings due to compliance
BUSINESS MODEL
f
j
i
Retail Price: $160Purchase covered by insurance & patient co-pay
Various sketches done on location with attention to object detail and origination
VISUAL COMMUNICATIONS
angie park
.
THANK YOU