Presented by: Andy Duran, Executive Director - LEAD

lead Clearing the Air

The Truth About E-Cigs

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adorbs binge-watch

cray cray

clickbait amazeballs

hot mess

bank of mom and dad

vape

vape30x more likely

Usage more than doubled in past 2 years

?1983

Rob Stepney “Why Do People Smoke?”

Florida Use*Florida YTS, 2015

Florida Use*Florida YTS, 2015

FlakkaMarijuana

S I L K

e-cigarette companies

7 Ways

are copying Big Tobacco’s playbook

1. They Have Celebrity Spokespeople

Using these products is trendy and

cool!

2. Their Magazine Ads Feature Rugged Men…

… and Glamorous Women

You are Masculine. You are Sexy.

3. They Know Sex Sells

You will be sexually attractive if you use

these products.

4. They Sponsor Sports…

… and Music Festivals

5. They Come in Sweet Flavors…

Almond Joyee “The candy bar taste without the calories.”

Vanilla Cupcake “Like biting into a deliciously

sweet vanilla cupcake”

Skittles “Taste the Ultra Rainbow”

Cotton Candy

Bubble Gum

6. They Use Cartoons…

Mr. Cool Joe Camel

7. Their Ads Say “Switch, Don’t Quit.”

Reducing Health Risk?

Not As Bad As…

Reducing Health Risk?

Reduction of one health risk…

… without the introduction or increase of another.

54%

In 2015, what percent of adolescents (age 12-17) who

used an e-cigarette or vaporizer for the first time

had never before smoked a cigarette?

Kiosk?

We Know They’re HarmfulNo Tobacco

Nicotine As addictive as heroin

Addictive Crosses the Placenta (damage to lungs, heart, CNS)

Bottles of E-Juice are poison risk for small children and pets

We Know They’re HarmfulNo Tobacco

Does Not Cause

Cancer

Cancer takes years to develop.

Can take 15-20 years to determine if a product increases a person’s

risk of cancer

Forty-Two Chemicals Identified in Electronic Cigarettes

= exposure can be harmful to health

Red = emitted in second hand smoke

Individual Prevention vs. Environmental Prevention

Individual Prevention vs. Environmental Prevention

Individual

Individual Prevention vs. Environmental Prevention

Environmental

+

-

Would Your Community Pass the Basic Prevention Test

Price:

Access/Availability:

Perception of Risk/Harm:

Social Norms/Attitudes:

Price:

Access/Availability:

Perception of Risk/Harm:

Social Norms/Attitudes:

Prevention:

E-Cigs:

Indoor Use Bans

Sales Bans

E-Cigs Included in “Nicotine Products”

No Sales to Anyone Under 18

Possession is non-criminal violation

Must post a clear and conspicuous sign

State Rep. Shawn Harrison filed legislation to prohibit “vaping” indoors in public places. Considered during 2016 legislative session.

Product Placement

Advocate

YOUR ACTION!

Talk with your kids.PROTECTIVE

FACTOR #1

How to Prevent E-Cig Use

INFORMATION MUST BE ACCURATE, RELEVANT, & MEMORABLE

Information / Education

Don’t talk about what CAN happen.

Talk about what DOES happen.

Dependency

Addiction

Substance Use Disorder Cigarettes

Substance Use Disorder E-Cigarettes / Vaporizers

YOUR ACTION!

Consider a community campaign.PROTECTIVE

FACTOR #2

How to Prevent E-Cig Use

YOUR ACTION!

Touch and Feel.PROTECTIVE FACTOR #3

How to Prevent E-Cig Use

Short-term

Long-term

Impact

Behavioral Change

Messages should be “preventative”

(i.e. lead to real change)

Beneficial vs. Powerful

CLEARING THE AIR: THE TRUTH ABOUT E-CIGARETTES

ANDY DURAN aduran@leadingefforts.org

LEAD & SPEAKUP! http://www.leadingefforts.org http://www.speakupcoalition.org

f: fb.me/leadingefforts t: @LEADLFLB

www.leadingefforts.org/FLSummitTODAY’S MATERIALS CAN BE FOUND AT