Andromeda - Nastro

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Transcript of Andromeda - Nastro

I sit here at my laptop and think. Can I put my thoughts together? I see a blue sky, 30 degrees and humid

but this isn’t a tropic island: why is it so hot? Why does my knee ache? Is being 40 years old as fascinating

as people keep telling me? I do go on, day in and day out.

A few days ago Gianluca suggested to me, “write anything at all”.

Wait, I think something moved inside my brain.

“Write anything at all!”. It could be the right suggestion!

I shift the line of sight from the almost blank page to the passageway right outside my office.

Alberto passes by, silently. I guess he is coming back from the frame shop. The clue being the roll of

technical drawings he carries.

Elio – face mask hanging around his neck – expresses some perplexity over the colour intensity he is trying

to reach in glass. Michela insists – her hand-painted colour charts in her hands. They spar a little.

A Nastro comprising five hundred and forty glass elements has to be installed over a staircase. The guys

are leaving. “But when will the micro Nastro be ready for the market?”, Denise asks while making some

photocopies, always seeking to tip off her clients. Actually, Silvia just put down on my desk the CAD

drawings to print in the catalogue.

The testing of smaller flexible metal elements was made late spring. The development took some time.

I close the door.

My first thought: my office faces a very crowded corridor.

Second thought: what happened?

NASTRO

It took a couple of years from very first launch of Nastro into market back in year 2000 to begin to see the

process by which its actual limits could be continually formed and reformed. The more questions, the more

specific preferences, the more information our Clients submitted really fired our imagination and led us to seriously

consider what might be created and actualised in new additional forms. We started wondering about the

preferences conveyed. Were they a reflection of the preferences of individuals involved in buying Nastro? Or were

they a reflection of cultural experiences and social circumstances? Or, again, were they a reflection of the nature

of the product itself?

From our own vantage point, we guessed they were a combination of all these factors.

Nastro’s Clients we had since the very beginning – interior designers or architects or private individuals – they are

people who experienced a specific need well before the majority. That’s why they have been so important to us.

They made it necessary to develop ideas or other practical ways to deal with their needs without changing the

essence of the design.

As it often happens when looking ahead, too busy and immersed in daily activities, we did not immediately

realize that we had just started the process of design research. In fact, our Client’s feedback began to have real

meaning as our designers responded.

What caught my attention and seemed interesting to me was that the role of our in-house design team was no

longer fixed, but was actually changing. Without even being conscious we asked them to take a more pro-active

perception in the development of Nastro. And this change, – to a large extent - influenced us all.

I now have the feeling that this was the real initiation of change in the man made glass products we make.

Once the essential design is determined, then more specifics of its forms can be conceived.

We are getting better and better in expanding the content of our product to match our understanding of design.

The earlier edition has focused primarily on usability (2000), then it moved to include pleasure and emotion

(2003), and now it includes broader issues and concepts.

You only know the non-existing context where to fit a Nastro fixture. You imagine it.

This is until now our only vision.

Environment changes. It is dynamic. Interiors are subject to change by human intervention, intended or

unintended. This meant – and still means – we have to seek to reconceptualize the existing, when talking about

Nastro collection.

It is a scenario-method of working, suited to generate possible specification-in-context and practices on a different

level of sophistication.

And what is a scenario but a “what if” story”?

The majority of our customized Nastro models – linear, multiple, circular … - often begin with analysis of the

context into which Nastro design must fit.

Pause. I need a break. 5

The coffee-corner is near my office. In the passageway, of course. Where else could it be? Turn left. Turn

right. The espresso machine is where I go to gather most of my thoughts. Whatever the situation I’m facing. I

stare at the hazel brown cream trickling down turning into black-brown. Is it just a matter of knowledge? Is it

the spectrum of expertise? Well, I believe that any kind of knowledge is personal and any personal knowledge is

rendered by expertise.

I slowly sip my coffee. As I contemplate – one by one – people working downstairs, at the furnace come to my

mind and then those at the grindstone and then those men in the assembly department. I walk down and look

at them going back and forth. Down the stairs the scent is different. Expertise here is not simply a matter of

“talent”, but is the result of dedication, motivation, concentration. No romanticism, I’m sorry. But the willingness

to work hard on improving performances. Here stands the other side of the nature of human creativity. It is here

that our understanding of “experience” is translated into the “look and feel” of our product. How many hours

Gianluca and the design team spend here, transmitting a concept, attending the creation of glass prototypes,

discussing feasibility. Through Nastro we first experienced the close collaboration between human resources.

Not only drawings going up and down the stairs but a process that offers the opportunity for critical discourses,

intellectual conversations, basic fundamentals on chemistry, arguments on aesthetics …

Such collaborative dialogue had the right effect on the evolution of Nastro as a piece of art. This approach implies

a direct experimental encounter with art. So far, I’m sure you will agree with me, we might look at these glass

artworks as objects of knowledge in their own right.

Being myself in charge of marketing I know that understanding a market is fundamentally different from

understanding what to design. I need to understand what people will buy and how people make their buying

decision; the design team instead need to understand what will fit into people’s lives. I believe there is only a

limited overlap between these questions.

Better for me to have a short walk outside the factory. At the end of the lane there’s the lighthouse. As I said

this is not a tropic island but Murano still is an island. I lean on the low wall facing the lagoon. It is still 30°

degrees and humid. I rest my mind focusing on the surface of the water.

Wait a minute … w a i t a m i n u t e … I don’t know what a Nastro element looks to you but, in this very moment,

it looks like curling surf to me (but please let that be our secret!).

Marzia Vianello

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I’m particularly grateful to all the employees and

workers whose commitment and professionalism has

enabled Andromeda to achieve the results and to affect

the transformation into a professionally managed, well

diversified, international Company.

Marzia Vianello

Director of Marketing & Business Development

The past four years have confirmed to be an important

period in the history of Andromeda. Notwithstanding

the strong growth realized in the past and the difficult

economic environment, Andromeda continues its growth.

Organic growth was driven primarily by the Company’s

core business: contemporary design. In particular, the

Nastro collection continues to improve brand awareness

and an increasingly loyal customer base.

All of the Company’s collections have benefited

from management’s strategic focus on creativity;

evidenced by an extended product offering

including complimentary lines, and an increasingly

important flash products.

Also, the Company’s continued international

expansion program has been instrumental in

driving growth.

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Andromeda’s vision is to be leader in INNOVATION for the hand-made glass environment through

the KNOWLEDGE and EXPERTISE in design and production.

Our philosophy is founded on the commitment to achieve excellence, while satisfying the needs of

each Client and reaching solutions that respond to their context.

This vision is matched today by the exclusive co-operation and creativity of the world most

celebrated designers.

In our nearly thirty five years of practice we have undergone immense growth and significant

changes from classical Venetian tradition up to the extreme use of hand-made glass.

Today we are an entrepreneurial firm, flat and non-hierarchical, that emphasizes team work,

innovation and creation of real value. Andromeda today is comprised of people who steel feel the

passion and zeal of our original vision. We have organized ourselves around our Clients, and our

goal is to work effectively with them wherever they have a presence.

At Andromeda, design is not an abstract exercise in combining shapes, forms and materials.

Whatever a project’s size or budget, we are just as comfortable working with a retailer across the

street as we are enlightening an hospitality resort on the other side of the world.

The firm has conceived, designed, produced and fitted for corporate offices, banking and financial

institutions; government buildings; residential environments; leisure and hospitality industry;

public and private institutions.

The goal is to provide the highest level of quality and design for all of our Clients on each and

every project. The talents of our designers, backed by our company’s key teams give us the skill to

integrate the complex technical requirements with the more subjective aesthetic and psychological

perceptions of light.

Company’s Profile

50 St. JamesLondon ClubsLondon

174

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Jewellery LeichtPforzheim (Germany)

Private Bank(U.S.A.)

Private Bank(U.S.A.)

Private houseMouille Point (South Africa)

Boutique Celleno Rome (Italy)

Private Bank (U.S.A.)

Hotel Ixian Grand Rhode (Greece)

Las Dunas HotelMarbella (Spain)

Hotel Ixian GrandRhode (Greece)

I believe understanding artistic research and the role it may

play in design is one of the key challenges of our times. The

combination of both helped me discover how my Company

could actually move forward a conceptual knowledge which

would enhance our overall quality production.

The natural emphasis on authenticity and originality which

permeates Andromeda’s way of working makes Nastro

available for the cult value of non-reproducible. This means

you should try to imagine a shape, to imagine a nuance.

Gianluca Vecchi

President

I was given a great deal of freedom in interpreting,

changing and improving Nastro.

Amused and perplexed at the same time, I kept true to the

glass element designed by Afra & Tobia Scarpa of course,

though clearly defining and affirming its existence in the

spatial environment: the world.

As an artist I approached the Nastro in terms of shape first:

the quality of such an “object” depends on the constant

relations of position and proportionate distance among

all the points composing its outline. From this point of

view Nastro offered me endless compositional possibilities

depending upon my mood, imagination, sense of discovery

and theory of colour.

To this latter, I applied my study and research, being the

colour a formal property of art and a property of object,

intended as a key component in picturing space and

therefore establishing space and shape in terms others than

dimension or with no explicit references to dimension.

My goal was to create a sort of colours palette. When you

dip and coalesce a paintbrush into a colour, or in more than

one colour, something amazing happens: this gesture is the

very new dimension of an artwork.

You see, a structure may suggest a colour but a colour may

suggest a zillion of worlds. Make yourself the question:

which is the limit of a shade of blue, or of a shade of

yellow? It looks like a koan zen as there’s no answer.

Colour goes always beyond the sign. And what happens if

you run after a shade? It happens that you will probably

see a world (a structure) no one else see, no one else even

imagine but that can be realized.

Michela Vianello

Painter & Sculptor

187

Technical session

80 81

117 118

86 87

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01 SUBZERO

02 AGLOW

79 LAZULITE

80 YOGIS

81 EAU-DE-NIL

82 CHICHI

83 CLARET

84 COCCINEOUS

85 JET BLACK

86 CYGNET

87 SATORI

96 DESERTA

107 NIMBUS

108 TANGERINE

109 WISTARIA

110 NACARAT

111 CITRUS

112 MONDAINE

113 SUNSTONE

114 ROCK CRYSTAL

116 OCEAN BLUE

117 CELESTE

118 KAJAL

82 83

96 107 108 109

Colours

01 02 79

114 116112 113

8584

NASTRO 109 - HLS

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / HLS “NASTRO”

Ø 800 mm - 31” H 1000 mm - 39”

FROSTED CLASSE 1 - CE

USA: G9 - 12 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

52

80 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

NASTRO 109 - HLL

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / HLL “NASTRO”

Ø 1300 mm - 51” H 1800 mm - 70”

G9 - 20 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 20 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

80

115 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

193192

NASTRO 109 - RCL

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / RCL “NASTRO”

Ø1500 mm - 59” H 900 mm - 35”

G9 - 20 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 20 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

80

100 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

NASTRO 109 - HLSS

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / HLSS “NASTRO”

Ø 600 mm - 24” H 680 mm - 28”

G9 - 6 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 6 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

18

15 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

195194

NASTRO 109 - RCSS

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / RCSS “NASTRO”

Ø 450 mm - 18” H 200 mm - 4”

G9 - 4 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 4 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

12

21 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

NASTRO 109 - RCS

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / RCS “NASTRO”

Ø1000 mm - 39” H 600 mm - 24”

G9 - 12 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 12 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

52

65 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

197196

NASTRO 109 - WSS

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / WSS “NASTRO”

Ø 500 mm - 20”

H 500 mm - 20”

DEPTH 30 mm - 12”

G9 - 4 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 4 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

8

9 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

NASTRO 109 - WS

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / WS “NASTRO”

Ø 700 mm - 27”

H 700 mm - 27”

DEPTH 50 mm - 20”

G9 - 7 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 7 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

18

20 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

199198

NASTRO 109 - HLF

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / HLF “NASTRO”

Ø 900 mm - 35” H 2600 mm - 102”

G9 - 60 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 60x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

234

400 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

NASTRO 109 - HLB

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / HLB “NASTRO”

Ø1600 mm - 63” H 2500 mm - 98”

G9 - 54 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 54 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

192

350 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

201200

NASTRO 109 - CLB

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / CLL “NASTRO”

L 1500 mm - 59”

H 800 mm - 31”

DEPTH 700 mm - 27”

G9 - 24 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 24 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

80

120 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

NASTRO 109 - CLL

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / CLB “NASTRO”

L 2700 mm - 106”

H 800 mm - 31”

DEPTH 700 mm - 27”

G9 - 36 x 40 W /220 V MAX

FROSTED CLASSE 1

USA: G9 - 36 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

154

214 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

203202

NASTRO 109 - RCH

ITEM CODE:

SIZES:

BULBS:

Nr. OF GLASS NASTROs:

WEIGHT:

AVAILABLE FRAMES:

109 / RCH “NASTRO”

Ø EXT 2000 mm - 79”

Ø INT.

H 500 mm - 20”

G9 - 48 x 40 W /220 V MAX

FROSTED CLASSE 1 - CE

USA: G9 - 48 x 40 W /110 V MAX

FROSTED CLASS 1 - UL LISTED

144

230 KG

SHINY NICKEL

OPAQUE NICKEL

OPAQUE GOLD

205204

Creation and general coordinationDiego Lazzarini Design - Veneziainfo@diegolazzarinidesign.com

General lay-outDiego Lazzarini Design - Venezia

Contributions byPietro Menozzi

Giovanni Lazzarini

Photographs by© Diego Lazzarini 2007 - all rights reserved

Diego Lazzarini Design - Venezia

TextsMarzia VianelloGianluca VecchiMichela Vianello

PrintGrafiche Veneziane - Venezia

Printed in Venice, January 2007

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without permission in writing of copyright holders.

All the products of “Nasto” Collection are registered products of Andromeda International S.r.l.

NASTRO

DesignAfra & Tobia Scarpa

Artistic implementationMichela Vianello

Technical developmentAlberto FurtakSilvia Mormiro

Special thanks to50 Saint James’ – London Clubs

Boutique CellenoHotel Ixian GrandJewellery LeichtLas Dunas Hotel

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For information about Andromeda’s commercial network please browse our websitewww.andromedamurano.it

or write to:marzia@andromedamurano.it