Post on 01-Nov-2014
description
Tapping into Your Community for Support"
@andrewzimakas | @TangerineBank!
CMO, Tangerine Bank!May 22, 2014!
Andrew Zimakas"
Page 2!
Three Takeaways "1. Be kind to your community before you need them!
2. Build your community online & offline !
3. Employees are your biggest advocates !
Three Takeaways "
Page 3!
The Timeline "
The Timeline !
Strategic Review!
Sale to Scotiabank!
Name reveal!
Transition!
Tangerine!
The Story of Tangerine"
Page 5!
The Challenge "Preserve the essence of the ING DIRECT brand and reassure employees, Clients & Canadians that the only thing changing was our name !
The Challenge!
Page 6!
Our Communities "
Our Communities!
Communities!
Ambassadors!
Employees!
Clients!
Non-Clients !Media!
Peter Aceto (CEO)!
Social C-Suite !
Page 7!
How did we engage our communities for support? "
Page 8!
Pre-Reveal "
Pre-Reveal!
Page 10!
Name Reveal "
Name Reveal!
Transition"
Page 12!
We Are Tangerine"
We are Tangerine!
Page 13!
Different Voices "
Different Voices!
Page 14!
Three Takeaways "1. Be kind to your community before you need them!
2. Build your community online & offline !
3. Employees are your biggest advocates !
!
Three Takeaways!
Thank You"@andrewzimakas!
@TangerineBank !