Post on 27-May-2015
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Ian Orekondy @iano1000 1
2010 New York Gubernatorial RaceDigital Social Media Strategies and Impact Analysis
Andrew Cuomo vs. Carl Paladino
Vs.
Monday, October 18th, 2010
Ian Orekondy @iano1000 2
Twitter Followers Facebook Page Likes
YouTube Upload Views
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5000
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15000
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25000
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35000
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1,707
26,973
33,477
2,438
27,683
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CuomoPaladino
While Paladino Has a Slight Edge in Terms of Twitter Followers and Facebook Page Likes, Cuomo is Dominating YouTube
3
Similar to the Thompson / Bloomberg Mayoral Race in 2009, Search Interest in the Underdog Paladino Peaked Higher Than Cuomo’s in September and October, Probably Because Fewer NY Residents Knew Much About Thompson Before The Race
Unfortunately for Paladino, a lot of the searches for his name also included searches for info related to the
recent email scandal
Ian Orekondy @iano1000
Nothing too interesting about searches related to Andrew Cuomo
4
Cuomo is Dominating Paladino with Paid Search (PPC) on Google
Ian Orekondy @iano1000
Surprisingly, Cuomo is running ads when people search for “Carl Paladino” that drive people to two separate sites (see next slide).
As for Paladino’s sponsored listing? Nowhere to be found.
As expected, Cuomo’s got the top sponsored listing for his name with clear branded ad driving to his website
This is an ad from Cuomo, driving to two (2) separate sites: one ripping Paladino and the other promoting Cuomo.
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Cuomo is Using Google Ad Sitelinks Creatively to Drive to Both His Site and a Site That Appears with Similar Campaign Colors as Paladino, But Actually Rips Paladino
Ian Orekondy @iano1000
(NOT PALADINO’S SITE – NOT SO OBVIOUS, UNTIL YOU READ THE CONTENT)
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Both Paladino’s and Cuomo’s Campaigns Are LiveTweeting During the Gubernatorial Debate
Ian Orekondy @iano1000
Cuomo shows his livetweets directly on his campaign site, and uses an avatar
pic that features him smiling.
Paladino requires one to go over to Twitter to view his tweets, and his
avatar is a black on grey silouette of a figure that seems to be at a podium
Ian Orekondy @iano1000 7
Neither Candidate Appears to Be Purchasing Sponsored Links or Promoted Videos on YouTube, and Only Cuomo Has a YouTube Brand Channel
Cuomo Features His TV ads on his YouTube brand channel, and he has disabled comment-sharing on his videos.
Ian Orekondy @iano1000 8
A Search for both “Paladino” and “Carl Paladino” Did Not Return a YouTube Brand Channel for Paladino’s Campaign
Search Results on Paladino’s name on YouTube Are Predominantly Negative and He Doesn’t Appear to Have Any Campaign Presence on YouTube
Ian Orekondy @iano1000 9
2010 New York Gubernatorial RaceDigital Social Media Strategies and Impact Analysis
Andrew Cuomo vs. Carl Paladino
Vs.
Monday, October 18th, 2010