Post on 17-Dec-2015
Overview
What does “web 2.0” mean? Examples of web 2.0 What does it mean for us non-profits? Why bother? Public vs. Intranet web sites Web 2.0 experiences at LSSM Reference sites Your experiences, thoughts, and
concerns
What does “web 2.0” mean? AJAX (asynchronous web
applications) Interactivity User-provided content User-driven information flow
Examples of web 2.0
Blogs CNN Politics Blog Industry Blogs (Microsoft Developers, etc.) Political Campaigns
Wikis Wikipedia Wiktionary
Social Networking Facebook LinkedIn
Social Bookmarking/Tagging Del.icio.us Technorati
What does it mean for us non-profits? Getting past the buzz, down to
business Culture shift
Our users tend to be older, less tech-savvy than the general workforce. Are they ready?
Is the organization ready? What can/should IT do to push 2.0 apps?
Why bother?
Transparency Email hides valuable information in individuals’
inboxes
Relevance Emails reach you whether you want them or not RSS feeds Flexible relational data models
Openness Interact at any point Wikis retain history, discussions
Relational Database-ify information
Why bother?
Enrichment Formal documents leave out experiences and
opinions Blogs and wikis help retain discussion and
personality
Contribution Ability Visibility Incentive Users take on more active role Feedback/discussion mechanisms
Why bother?
Entice and Recruit Visitors become participants become
advocates Users become members of community
Empower Individuals get louder voices
Engage More than people interacting with websites People interact with people via the website
What does it mean for us? Oversight
If users provide content, need to consider oversight
Acceptance/adoption of 2.0 concepts Collaboration Users are in charge
Evolutionary websites A little 2.0 here, there adopted over time Iterative
Public vs. Intranet sites Who are your contributors? Public web site considerations
Who is your public audience? Larger user base + sensitive public =
greater burden of oversight Intranet web site considerations
Smaller user base = fewer contributors
Web 2.0 experiences at LSSM IT Blog
Second most popular set of pages on the intranet
One primary contributor, one other, several authorized
Used to announce changes to intranet web apps, share tips, other IT news, thoughts, ideas
Comments from users Lowest rating: 4 out of 5 stars Highest rating: 5 stars
Web 2.0 experiences at LSSM Communications Blog
Communications Director is primary contributor, minimal experience, self-professed “techno dummy”
One other contributor, no authority or autonomy Only used so far for posting weekly email
newsletters to the intranet No comments received from anyone outside the
Communications department thus far Lowest rating: 2 stars Highest rating: 4 stars Communications Director wants public blog
Web 2.0 experiences at LSSM HR Blog
Lots of potential, but dead in the water One short-lived post, deleted after a
couple of days
Web 2.0 experiences at LSSM Wiki
Private IT Knowledge Base Has yet to reach “critical mass” A single dominant contributor
Web 2.0 experiences at LSSM Conclusions
Must not underestimate the cultural change Concerns about oversight/control significant 2.0 apps will sink or swim based on
experience and comfort level of principle/potential users
Use familiar, comfortable terms for 2.0 applications e.g., “IT Blog” => “IT News and Info” e.g., “IT Wiki” => “IT Knowledge Base”
Reference sites
My Del.icio.us tags http://del.icio.us/phopp/web2.0 http://del.icio.us/phopp/LITN-2008-April
Wikipatterns “People Patterns”, “People Anti-Patterns”, “Adoption
Patterns”, “Anti-Adoption Patterns” Some patterns applicable to more than just wikis http://www.wikipatterns.com/
10 Arguments for Web 2.0 in an Organization http://www.crisscrossed.net/2007/09/03/10-arguments-for-
web20-in-an-organization/ 10 Challenges for Web 2.0 in Organizations
http://www.crisscrossed.net/2007/07/04/10-challenges-for-web20-in-organizations/
Ten Ways Non-Profits Can Start Leveraging Social Media http://www.masternewmedia.org/news/2006/10/12/
web_20_ten_ways_nonprifts.htm