PART ONE:GETTING STARTED

And It Begins…

• So, you want to start using social media for your business? Sounds like a plan…

• We will focus on two platforms today, Facebook and Twitter.

• What you will learn:– How to set up a Facebook Page and Twitter Acct.– Best practices for beginning content– When are you ready to promote your social media?– Marketing for your social media platforms through

traditional means

And It Begins…

• So, you want to start using social media for your business? Sounds like a plan…

• We will focus on two platforms today, Facebook and Twitter.

Facebook

• People On Facebook– More than 800 million active users– Average user has 130 friends

• Activity On Facebook– More than 900 million objects that people interact

with (pages, groups, events and community pages) – Average user is connected to 80 community

pages, groups and events

http://www.facebook.com/press/info.php?statistics

Facebook

• Platforms on Facebook– Every month, more than 500 million people use an

app on Facebook or experience Facebook Platform on other websites

– More than 7 million apps and websites are integrated with Facebook

• Facebook Mobile– More than 350 million active users currently

access Facebook through their mobile devices

http://www.facebook.com/press/info.php?statistics

Let’s set up a Facebook Page

• First, you have to have a personal Facebook account…kind of– Facebook gives you the option of setting up a page

for your business under a “personal” business identity

– There will be required information later, but you will not have a personal Facebook profile

• Go to www.Facebook.com and I will show you what I am talking about

Let’s set up a Facebook Page

Let’s set up a Facebook Page

• If you do have a personal account, type in “Facebook Pages” in the search bar

• Click on it, and go to the page. Then click on “Create a Page”

Let’s set up a Facebook Page

• Now, either way, we are all at the same place

Let’s set up a Facebook Page

• Decide what category your specific Page should be under.

• Your business name and type should be classified and spelled how your customers would classify it and spell it

• Example:– WUSBDC (No one will search for that)– Washburn Small Business Development Center• That’s better huh? More keywords too…

Let’s set up a Facebook Page

• Upload a branded image– Company / Business Logo– Brand through all forms of media

• Invite Friends– A good way to kind of kick-start the page– Not necessary though

• Basic Information– Link your website– Fill out the description. Think of it as an executive

summary for what your business does

Let’s set up a Facebook Page

Let’s set up a Facebook Page

Let’s set up a Facebook Page

Let’s set up a Facebook Page

The in’s and out’s of Facebook

The in’s and out’s of Facebook

Finalizing Facebook

• Facebook Footnotes– Profile – A section of Facebook that you create for your

own personal use– Page – A section of Facebook that you create for your

business use– Friend – A person who is following your personal profile– Fan – A person who is following your business profile– Wall – Where the content you post on Facebook goes– Post – A section of media that is put on the wall via

status / page updates– Tag – Attaching a persons name with a picture or post

Twitter

• People On Twitter– More than 100 million active users– 50 million of which log in to Twitter every day

• Activity On Twitter– Over 200 million Tweets are sent on Avg each day

• Twitter Mobile– 55% of the active users on Facebook are using a

mobile platform to send their tweets

Twitter

Setting up a Twitter Account

Setting up a Twitter Account

Setting up a Twitter Account

Setting up a Twitter Account

Setting up a Twitter Account

Setting up a Twitter Account

Setting up a Twitter Account

Setting up a Twitter Account

The in’s and out’s of Twitter

The in’s and out’s of Twitter

The in’s and out’s of Twitter

Twitter Terms

• Tweet – A post made by someone on Twitter• Mention – A reference of your specific Twitter

account. Begins with an @ sign. Example: @WashburnSBDC

• Hashtag – A means of organization. It allows tweets of certain subjects to be arranged into one spot for easy viewing

Example: #SmallBiz• Follower – Someone that is receiving your tweets

Facebook / Twitter

• Best practices for beginning content– Start slow, get used to using all the features of

Facebook and Twitter before promotion– Begin posting content that you think your

customers would find engaging– Start using the “search” function on Twitter– Create a marketing calendar for your social media

campaigns– DO NOT promote your business as Facebook and

Twitter ready when you really aren’t

Facebook / Twitter

• Promotion of your social media involvement– Before promoting your social media campaign

must meet these two criteria:• Your campaign must be strategic• Your campaign must be consistent

– SMSS Part #2 gives overview on how to design a specific social media strategy and understand the ROI and effectiveness of that strategy