Post on 06-May-2015
description
http://www.surveymonkey.com/s/UC13sessions
Anatomy of the Perfect Landing Page
Source: boyetboy via Flickr & Creative Commons
Landing pages
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the e!ectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.Source: http://en.wikipedia.org/wiki/Landing_page
Landing Page vs Your Website?
Whole School Community
admissionsstudent life
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Goal = Explore & Learn
vs.
Targeted group
reunionannual fund
regional eventadmission open housemarketing campaign...
A focused campaign that leads to...
Conversions
The M.I.R.B.O. Principle(Make It Really Bloody Obvious)
1
23
Source: ianmunroe via Flickr & Creative Commons
The 7 Principles of Conversion Centered DesignSource: http://bit.ly/10OxFO0
1. Encapsulation
2. Contrast & Color
3. Directional Cues
Click me!
4. Whitespace
1
5. Urgency & Scarcity
1
6. Try Before You Buy
7. Social Proof
Social Proof:testimonials (written & video)
school a"liationsrecent speaking engagements
Always be testing
A B
Option #1: Use the URL for the website home page:
Problem with this approach: How to measure who saw
the ad?
Option #2: Use a Landing Page to bring users to a specific place with special URL
Measuring Success
How about onMessage?
http://www.surveymonkey.com/s/UC13sessions