Anamika khana : Brand

Post on 29-Jul-2015

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Transcript of Anamika khana : Brand

Origin : 1995 got recognition

Place : Kolkatta, India

Brand Mission : To open itself to the international brands & market

Brand Philosophy : Strongly ethnic – sometimes deconstructed, sometimes drape based, always layered, always with a twists

Brand Aesthetics : High Fashion Fusion Brand.

Pricing : High

Product : Couture Garment

Promotion : Non

Place : Kolkatta & in other major cities & Internally too.

Strength : Styling Global Recognition International tie ups Bollywood

Weakness : Unknown to masses No Branding

Opportunities : Establishment Expansion

Threats : Competition Copy /Rif off

COLLECTION

Delhi Haute Couture 2012

Celeb’s Wearing Anamika

Muse

THANK YOU