Post on 17-Jan-2017
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Creating “ME”aningful Experiences – Unifying Digital
JourneysHARI SHETTY, Global Head of Retail, Wipro
DAWN GILLIS, Sr. Dir. IT Operations and Customer Service, 7-Eleven, Inc.GEORGE ANDERSON, Editor-in-Chief, RetailWire
RATNAKAR LAVU, CTO, Kohl’s
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Creating ‘ME’aningful Experiences –
Unifying Digital JourneysGEORGE ANDERSONEditor-in-ChiefRetailWire
DAWN GILLISSr. Dir., IT Operations and Customer Service7-Eleven, Inc.
RATNAKAR LAVUChief Technology OfficerKohl's
HARI SHETTYGlobal Head of RetailWipro Limited
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DIGITAL DISRUPTION
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An overwhelming majority of retailers "strongly agree" that leveraging customer data to improve the in-store experience is a key investment area...
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An overwhelming majority of retailers "strongly agree" that leveraging customer data to improve the in-store experience is a key investment area...
And yet fewer than half are collecting customer data beyond name, address, email and transaction history.
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TOOLS & TECHNOLOGIESRetailers prioritize real-time inventory visibility and in-store pickup/returns of online orders as instrumental to better customer-centric store experiences.
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Retailers find a variety of supply chain capabilities — from intelligent fulfillment to predictive analytics — “very or extremely important” for unifying the customer journey.
SUPPLY CHAIN
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Inventory turnover is cited as the most common metric used to gauge supply chain efficiency, although fill rate, on-time shipping rate and supply chain cycle time are gaining traction.
SUPPLY CHAIN
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CHALLENGESRetailers cite most frequently, limited resources and difficulties integrating other new or legacy systems.
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