SUN HOME PRODUCTS PRIVATE LIMITED

An Organisation Study at

Done by JIKKU JOHN

INDUSTRIAL PROFILE

Aluminium is the most abundant metal in earth crust.

Bauxite is the ore of aluminium.

Accounting to U.S Geology survey 2008 ,reservation of 27 lakhs crores of bauxite ore is still exist in under the earth crust.

Hindalco Aluminium Ltd & National Aluminium company Ltd are major players in the world.

COMPANY PROFILE

Establish in 1996 by A Raj Vikraman at pappampatti, Coimbatore

With 5 employees and initial capital of Rs 2 lakhs. Sun home products ,Sun Hindalium and Sun hi tech appliance

are the subunits. Company deals with Manufacturer of aluminium vessels

specially anodized and hard anodized utensils. Products are marketed under the brand name of Aditya

ORGANISATION CHART

DEPARTMENTS

PRODUCTION DEPARTMENT MARKETING DEPARTMENT FINANCE DEPARTMENT PERONNEL DEPARTMENT

PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENT The following are the duties and

responsibility. manufacturing of matt finished, anodized and hard

anodized products. Purchasing and storing of raw materials. Quality checking. No of workers : 120 Plant production capacity 1200 tones/day

PRODUCTION PROCESS

• CASTING• ROLLING• ANNEALING• CUTTING• PRESSING• SPINNING• ANODIZING• HARD ANODIZING• MAT FINISH • REVETING

Flow chart of production process

PRODUCT PROFILE

FRY PAN IDDILY POT SAUCE PAN KALAM MODULED URULIKADAIPARUPPU CHATTYVANAFLAT BOTTOM TOPMINI CHEMBU……

MARKETING DEPARTMENTFLOW CHART

DUTIES AND RESPONSIBILITIES OF MARKETING DEPARTMENT

• Promotional activities• Advertising activities• Sales activities• 7 staff in marketing department• Direct distribution methods.• Export through agent.• 190 - wholesale dealers• commission on dealers 5 -8 %

COMPETITORS

TAMIL NADU

Arun brand Peacock brand Maruti brand

35%

30%

23%

12%

COMPETITIORS

AdityaArunPecockMaruti

COMPETITORS

KERALA

17%

55%

13%

10% 5%

COMPETITIORSAditya

Anna Aluminium

shank

AVT brand

Local and others

• Anna aluminium• Shank brand• Avt brand• Other local brands

•MINI CHEMBU

FINANCE DEPARTMENT

FLOW CHART

• Recording daily transaction, arranging, loans & credits.

• Prepare the accounts and ledgers of the company.

• Verify the due payments of the clients.

• Prepare the vouchers for all expenses.

• Manual accounting is following.

• Auditing is done by VMA Associates.

• No of staff is 3

• 55% of revenue from anodized product.

• Annual turnover is Rs 7 crores/annum

DUTIES AND RESPONSIBILITIES OF FINANCE DEPARTMENT

PERSONNEL DEPARTMENT

DUTIES AND RESPONSIBILITIES OF PERSONNEL DEPARTMENT

• Controlling human resource in the company• Ensuring safety and protection of employees• Recruitment, Selection, training • Documentation of ESI,PF, Bonus…

• Benefit offeredLoan , Housing loan, Free food and accommodation

• working time

staff : 9.00am t0 5.00 pm

Plant :8.00am to 700 pmSalary paid in 10th of every month

Salary staff : Rs 5000/ month. workers : 2500/month.

MARKET STUDY

The market study was conducted among the Ernakulum dealers.

Finding high demand for anodized product. lack of dealers retention programme inadequate brand awareness among customers. Lack of offers and discounts to customers and dealers.

STRENGTH

1. High value for the Brand name.

2. High preference for Hard Anodized Products.

3. No sale Tax for domestic product in Tamil Nadu.

WEAKNESS

1. Inadequate advertisement and promotional activities.

2. Lack of customer retention programme

3. Lack of sophisticated machineries

OPPORTUNITIES

1. Growing market

2. market demand for anodized products.

3. Chance of high reputation in international for aditya brand

TREATES

1. High competition.

2. shortage and Fluctuation in supply of raw materials.

3. Rise in raw material price.

SWOT ANALYSIS

The organizational study has helped me know about the structure ,functions , policies and procedures of the organization. The study has also acquired me the knowledge on future scope in the aluminium industry.

CONCLUSION

THANK YOU…….