Post on 20-Jun-2015
description
dr. R. van Wendel de Joode
Delft28-11-2008
Internet communities
About web 2.0, crowdsourcing, brand communities & health 2.0
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Internet communities
Web 2.0
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Internet communities
Crowdsourcing
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Internet communities
Today’s program,…
– Today I will present you a litle of my excitement and amazement.
– We’ll make a journey along a number of websites,
– These websites are new
– … and mobilize the knowledge and skills of users, competitors and other people…
– in new and innovative ways.
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Internet communities
…this means…
– We have four websites that we are going to visit on our journey.
– Other then that we do not have a program, but
– … we do have a set of rules:
1. We vote with our feet
2. I will only organize the start
3. We are obliged to listen carefully to the input from others
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Internet communities
two central questions
1. Why does it work?
– Why are people and organizations motivated to contribute?
– Does it result in quality and how can we monitor quality?
– How do people collaborate?
– Why does this way of organizing result in so much creativity?
2. How can a company make use of these communities and of the people who are a part of the community?
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Internet communities
Examples
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Internet communities
VOORBEELD
VOORBEELD
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Internet communities
dr. R. van Wendel de Joode
Delft28-11-2008
dr. R. van Wendel de Joode
Delft28-11-2008
12© Twynstra Gudde 28-11-2008
Internet communities
All rights reserved. No part of this presentation may be reproduced or published in any form or by any means without the prior written permission of Twynstra Gudde.
dr. R. van Wendel de Jooderwj@tg.nl
www.twynstragudde.nl