AnIntrapreneurshipFramework

By Marcelo Bernardesmarcelo@innovatewithin.com

http://www.innovatewithin.com/

Intrapreneurship Defined

According to Wikipedia:

“Intrapreneurship is the act of behaving like an entrepreneur while working within a large

organization.”

Paraphrasing the ‘Inventure Cycle’ (1)

● Imagination is envisioning things that do not exist

● Creativity is applying imagination to address a challenge

● Innovation is applying creativity to generate unique solutions

● Intrapreneurship is applying innovation, bringing ideas to fruition, by inspiring others’ imagination

Roadmap to Success (1)

● Imagination requires engagement and the ability to envision alternatives

● Creativity requires motivation and experimentation to address challenges

● Innovation requires focusing and reframing to generate unique solutions

● Intrapreneurship requires persistence and the ability to inspire others

Play to Win!The InnovateWithin Way

● Imagination: talk to (internal or external) customers and understand their challenges

● Creativity: perform a particular job with either more efficacy or at lower cost than alternatives (2)

● Innovation: challenge the status quo, apply lateral thinking (3)

● Intrapreneurship: You have to fight – and win – on two fronts (both outside and inside), in order to succeed in corporate venturing (4)

References Cited

1. http://venturebeat.com/2014/09/12/entrepreneurs-need-a-framework-for-finding-the-crucial-germ-of-a-business-idea/

2. http://www.forbes.com/sites/gregsatell/2014/09/12/why-your-social-strategy-is-broken-and-how-to-fix-it/

3. http://www.entrepreneur.com/article/2374014. http://steveblank.com/2014/03/26/why-internal-

ventures-are-different-from-external-startups/

Our Work in the Field

1. Corporate Innovation in a Numbers Driven World2. Drive Corporate Innovation with Crowdfunding3. Leadership: attract & retain millennials or fail!4. Learn from Risk Taking and no Fear of Failing5. What do SMAC and RGB have in common?

Thank You!

Marcelo BernardesPrincipal Consultantmarcelo@innovatewithin.com

http://www.innovatewithin.com/@InnovateWithin